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ANALISIS GAME THEORY PADA STRATEGI BERSAING GRAB DAN GO-JEK DI KABUPATEN KEBUMEN Windasari, Wahyuni; Zakiyah, Tuti
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 2 (2019): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i2.329

The phenomenon of the presence of online motorcycle taxi services in Kebumen has resulted in competition between Grab and Gojek online transportation service providers in Kebumen. In this research, game theory analysis is used to find out the best strategy that can be used by the two online transportation service providers. This study uses eight marketing attributes, namely practical, cost-effective, safety, comfort, promos, fleet availability, non-cash payments, and completeness of facilities. From the research results it is known that the optimal value is 34. The best strategy used by Grab to obtain maximum profit is the convenience strategy and voucher promo with each proportion of 50%, while for Gojek the strategy used to minimize losses is the cost-effective attribute of 20 % and security attributes at 80%.

Pengaruh Faktor-faktor Ekonomi Makro Terhadap Return Saham Dengan Profitabilitas Sebagai Variabel Intervening Pada Perusahaan Perbankkan Peraih Indonesia Banking Award (IBA) Tahun 2018 Zakiyah, Tuti
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 4, No 1 (2019)
Publisher : Institut Agama Islam Bengkulu

This study aims to examine and analyze the direct effect of macroeconomic variables on stock returns, as well as the indirect influence of macroeconomic variables on stock returns through profitability as measured by ROA as an intervening variable. This research was conducted on banks that received the IBA 2018 award and were listed on the IDX for the period 2009-2017. The data used is quantitative secondary data obtained by documenting various official sites. In econometrics the research data is included in the panel data. The population in this study were 15 banks and obtained a sample of 10 banks for 9 years using a purposive sampling method to form a panel of 90 samples. Hypothesis testing in this study uses t-statistic test to determine the direct effect of independent variables and intervening variables on the dependent variable, and compare the value of direct influence and indirect influence to determine the indirect effect of independent variables on the dependent variable through intervening variables. The results of this study are that inflation does not have a direct influence on stock returns. The BI rate does not have a direct influence on stock returns. and changes in the money supply do not directly affect stock returns. Profitability has a significant positive direct effect on stock returns. Inflation has an indirect influence on stock returns through profitability as an intervening variable. The BI rate has an indirect influence on stock returns through profitability as an intervening variable. and the money supply has an indirect influence on stock returns through profitability as an intervening variable.

Millennialsâ€™ Intention in Stock Investment: Extended Theory of Planned Behavior Mahardhika, Arya Samudra; Zakiyah, Tuti
Riset Akuntansi dan Keuangan Indonesia Vol 5, No 1 (2020): Riset Akuntansi dan Keuangan Indonesia
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v5i1.10268

The main objective of this research was to empirically examine the interests of millennial investors in investing in stocks using the theory of planned behavior approach consisting of Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control as predictors of Intention, and Actual Behavior as a consequence of Intention. In addition, this research added risk tolerance variable as a development. This research is based on the low investment interest of the Indonesian people when compared to the total population of Indonesia. Respondents in this study are investors who are in accordance with predetermined criteria, who have already invested in stock and are aged between 20-35 years in Kebumen Regency. Data collection in this study was carried out by distributing questionnaires to the respondents. The hypothesis in this research was tested using Structural Equation Modeling (SEM) through WarpPLS software version 6.0. The results of hypothesis testing in this research empirically prove that Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control are predictors of Intention. In addition, this research also proves that Intention has a positive effect on millennial investors' actual behavior in investing in stocks

IMPLEMENTASI MODEL FINANSIAL DISTRES PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI IDX TAHUN 2015-2017 Zakiyah, Tuti; Windasari, Wahyuni
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 9 No 1 (2020): JIAK
Publisher : P4M STIE Putra Bangsa

Manufacturing Company is a sample of this study, the dependent variable used in this study is a binary variable, namely whether the company is in financial distress or non-financial distress. Hypothesis testing uses binary logistic regression (Binary Logistic Regression) because the dependent variable is a combination of metric and non-metric (nominal). The model used is the Altman Z-Score model, Springate S-Score, Grover G-Score, Zmijewski X-Score, and univariate models. Of the five models, the best model is the Springate S-Score with a Nagelkerke R2 value of 0.582. the second is, Zmijewski X-Score with a value of 0.227 and the third best is the Univariate Model with a value of 0.042. Of the three best models, namely the Springate S-Score, Zmijewski X-Score and the Univariate Model. The implementation is that the ratios in these models are very important to be considered by companies as a sensitivity tool so that companies do not experience financial distress. ratios that are often used are ratios related to the company's ability to manage and produce net working capital, sales, debt and ability to generate profits from sales and profits from assets.

Anteseden dari Pengungkapan Enterprise Risk Management pada Perusahaan yang Terdaftar di Indeks LQ45 Rini, Keny Prasetyo; Zakiyah, Tuti
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 5, No 1 (2020)
Publisher : Institut Agama Islam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v5i1.3121

The purpose of this research is to determine te influences of independent commissioners, auditor reputation, risk management committee, leverage and firm size on enterprise risk management disclosure in index LQ45 companies listed in the 2016-2018. The samplimg method in this research is purposive sampling with 81 companies as population and 27 companies as samples. The ERM practice is measured based on ERM index, which considers the eight dimension of ERM by COSO framework. The results of simultaneous regression analysis show that the variables of independent commissioner, auditor reoutation, risk manegement committee, leverage and firm size have positif effects on the enterprise risk management disclosure. Partial testing shows that variabel of independent commissioner, risk management commite and firm size does not effect enterprise risk management disclosure. Auditor reputation and risk management committee have positive effects on enterprise risk management.

Measuring Indigenous Product Attractivens trough Autenticity Perspective Setyawati, Harini Abrilia; Trifiyanto, Kabul; Zakiyah, Tuti
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2632

Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.

Implementasi Indigenous Product Attractiveness Melalui Inovasi produk dan Digital Marketing Guna Peningkatan kinerja Pemasaran UMKM Batik Gemeksekti Kebumen Zakiyah, Tuti; Kabul Trifiyanto; Wahyuni Windasari
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Gemeksekti in Kebumen district has many small batik industries, batik craftsmen produce various kinds of batik motifs. The large amount of competition from batik craftsmen, both from Kebumen Regency and from other areas, requires batik craftsmen in Gemeksekti Village to determine strategies so that batik products from Gemeksekti Village continue to increase production and sales. One of the efforts to improve the marketing performance of batik klister MSMEs is indigenous product attractiveness, the attractiveness of products inherent in unique products resulting from indigenous knowledge reflected in local culture is able to improve marketing strategies so that marketing performance will increase. The method used in this activity is training and mentoring. Training includes increasing product value through design innovation, production standardization and brand creation. Mentoring is focused on digital marketing, including creating e-commerce accounts, managing social media, and developing product catalogues. The research results show that training and mentoring activities have succeeded in increasing the knowledge and skills of community members in terms of digital marketing and product innovation. Apart from that, this activity also succeeded in increasing the selling value of batik products and expanding market reach.

Measuring Indigenous Product Attractivens trough Autenticity Perspective Setyawati, Harini Abrilia; Trifiyanto, Kabul; Zakiyah, Tuti
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2632

Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.

Pelatihan Perhitungan Harga Pokok Produksi Berbasis Microsoft Excel Windasari, Wahyuni; Zakiyah, Tuti; Kabul Trifiyanto
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.198

This community service activity was motivated by the Kebumen Regency Youth Care and Pioneering Development concern for MSME. One of the basic problems that are often faced by MSME is determining the cost of production. Currently, the selling price set by MSME is an estimated selling price or even follows competitors' prices. The lack of knowledge related to accounting and financial management is one of the factors driving MSME not to apply HPP calculations in determining the selling price of their products. This can cause MSME errors in compiling income statements. This community service activity aims to increase the knowledge of MSME regarding the determination of HPP based on financial management and accounting knowledge while at the same time increasing their soft skills in calculations using Microsoft Excel. The results of this service activity, MSME can classify fixed cost components and variable costs, determine production costs and overhead costs, and calculate HPP either manually or using Ms. Excel based accounting calculations.

Millennials’ Intention in Stock Investment: Extended Theory of Planned Behavior Mahardhika, Arya Samudra; Zakiyah, Tuti
Riset Akuntansi dan Keuangan Indonesia Vol 5, No 1 (2020) Riset Akuntansi dan Keuangan Indonesia
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v5i1.10268

The main objective of this research was to empirically examine the interests of millennial investors in investing in stocks using the theory of planned behavior approach consisting of Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control as predictors of Intention, and Actual Behavior as a consequence of Intention. In addition, this research added risk tolerance variable as a development. This research is based on the low investment interest of the Indonesian people when compared to the total population of Indonesia. Respondents in this study are investors who are in accordance with predetermined criteria, who have already invested in stock and are aged between 20-35 years in Kebumen Regency. Data collection in this study was carried out by distributing questionnaires to the respondents. The hypothesis in this research was tested using Structural Equation Modeling (SEM) through WarpPLS software version 6.0. The results of hypothesis testing in this research empirically prove that Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control are predictors of Intention. In addition, this research also proves that Intention has a positive effect on millennial investors’ actual behavior in investing in stocks.

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