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All Journal Dinamis : Journal of Islamic Management and Bussiness JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Perak Malahayati : Pengabdian Kepada Masyarakat PETITA Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Sains Informatika Terapan (JSIT) Liaison Journal of BEST JURNAL ILMIAH GEMA PERENCANA Edukasi
Affandi, Muhammad
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Liaison Journal of BEST

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The Effect of Promotion and E-Service Quality in TikTok Towards Customer Loyalty of Skintific soewandi, verena; ratna wijayanti, ra afera; affandi, muhammad
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

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Abstract

This thesis aims to examine the effect of promotion and e-service quality in the popular social media platform TikTok on the customer loyalty of a skincare brand called Skintific. The study will investigate the impact of promotional activities conducted by Skintific on TikTok, as well as the quality of customer service provided through this digital platform. By analyzing customer perceptions and behaviors, the research intends to shed light on how these factors contribute to enhancing or diminishing customer loyalty. The study’s findings will be useful in providing valuable insights for skincare brands in leveraging TikTok as a promotional tool and maintaining customer loyalty in the highly competitive online marketplace. The results of this research can provide valuable information to Skintific and to all brands who would like to focus on carrying out marketing and maintain customer loyalty through the use of social media specifically TikTok. Several recommendations can be made based on these findings to improve Skintific's customer loyalty on TikTok. To begin, it is critical to develop effective promotional strategies that appeal to the TikTok target audience, taking into account their preferences and expectations. Furthermore, Skintific should focus on developing strong customer relationships on TikTok by actively engaging with their audience, responding to comments and messages, and sharing valuable and interesting content on a regular basis. Keywords: Promotion; E-Service Quality; Customer Loyalty; Integrated Marketing Communication; Liaison Journal of Best; International University Liaison Indonesia
Motivating Elements for FMCG Companies' Organizational Growth affandi, muhammad; wijayanti, ra afera ratna
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
Publisher : IULI Publisher

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Unilever has been perceived to be an extraordinary FMCG (Fast Moving Consumer Good) company, in top of mind of every customer’s head when it comes to cleaning products, foods and many hygiene products. This has put Unilever on top of the FMCG market. It is proven by the respondents answer that Unilever is also some of the respondent favorite brand when they go their regular convenient store. Even though the quality of Unilever’s product is un-doubly high quality, Unilever doesn’t put a very high price tag for their products, hence another reason why Unilever is the respondents’ top choice when they go to their local convenient store or supermarket. Because of their very good business practice and superior goods, Unilever has become a very prolific firm in the eyes of investors. Investors often see Unilever as a very stable firm to invest. Unilever has proved to be a stable and lucrative investment, for the past decade many has struck goldmine by investing to Unilever. Keywords: FMCG; Unilever; Customer Perspective, Financials, Learning and Growth, Ratio, EPS, Profit, and the ROE.
Co-Authors Adna, Alfira Amelia, Syahputri Ayu Andira Br Dalimunthe, Henny Herawaty E, Muhammad Yusuf Ash Sidiq Emy Hajar Abra Fatik Rahayu Givandi, Muhammad Hadiyanti , Puji IRVANSYAH, ADI Irwansyah, Bambang Muhammad Sukri Mukti, Titania Nurbaeti, Feby Prasetya, Bustamil Ibnu ratna wijayanti, ra afera Safri, Rahmat Sasmita, Karta Shandy Aditya, Shandy soewandi, verena Soimah, Fitri Suherman, Suherman Ulandari, Putri wijayanti, ra afera ratna Yafi, Muhammad Fauzan Yulendasari, Rika Yusri, Eldo