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All Journal JCES (Journal of Character Education Society) YUME : Journal of Management Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Management Progress Jurnal Abdimas ADPI Sosial Dan Humaniora Room of Civil Society Development Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya JIEM : Journal Of International Entrepreneurship And Management JITAA : Journal Of International Taxation, Accounting And Auditing Journal of Community Empowerment Room of Civil Social Development
Malik, Ernawati
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Journal : Room of Civil Society Development

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Digital Marketing Strategy to Increase Product Selling Prices Ridzal, Nining Asniar; Sujana, I Wayan; Malik, Ernawati; Asrya, Asrya; Kirana, Laode Indra
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.476

Abstract

This community service program aims to enhance the understanding and skills of MSME actors in Koholimombono Village in implementing digital marketing strategies to increase product selling prices. In the digital era, technology-based marketing plays a crucial role in expanding market reach and improving business competitiveness. However, many MSMEs still rely on conventional marketing methods due to limited knowledge and resources. The method used in this program includes seminars, hands-on training, and practical sessions covering the use of social media for marketing, cost-based and value-added pricing techniques, and product innovation to enhance market appeal. Evaluation results show that 80% of participants understood and successfully implemented digital marketing strategies in their businesses. Additionally, there was a significant increase in awareness of the importance of digitalization in marketing and improved skills in determining competitive selling prices. This program not only provides short-term benefits through increased knowledge but also involves continuous monitoring and mentoring sessions to ensure the effective implementation of digital strategies. Thus, this initiative contributes to local economic growth by enhancing MSME competitiveness.
Co-Authors Abdullah, La Ode Dedi Abdullah, LOD Abdullah, Rudi Alzarliani, Waode Asniar Ridzal, Nining Asrya, Asrya Azaluddin, Azaluddin Daholu, Ahmad Dewi, I K Hasan, Waode Adriani Hasni Hasni I Wayan Sujana Jasiyah, Rabiyatul Kirana, Laode Indra Mahmuda, Dewi Merliana Adsar, Wa Ode Silfi Ninni, Wa Ode Elfianti, Wa Pratiwi, Endang Tri Putri, Andi Riskiana Rahman Al Akbar, Muhammad Rezky, Ushrathul Fathya Ridzal, Nining Asniar Rosa, Karmilawati Suandwi, Ni Ketut Mita Suherman, La Ode Achmad Suriadi Suriadi Tri Pratiwi, Endang