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Pengaruh Biaya Bahan Baku Terhadap Volume Produksi Pada Cv. Shaniqua Marigold Bamboo Di Rangkasbitung Maesaroh Maesaroh; Furniawan Furniawan; Tyta Agustiara
E-Journal Studia Manajemen Vol 10 No 1 (2021)
Publisher : E-Journal Studia Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies that produce goods or services, the goal is to meet the needs and desires of the community. Companies certainly need raw material costs so that they can carry out the production process and create a product. So the company must set a budget for costs to be issued as working capital, especially raw material costs. Without raw materials, the production process cannot run so that it cannot produce a product. So with this the authors carry out research on the problem of the effect of raw material costs on production volume at Cv. Shaniqua Marigold Bambo in Rangkasbitung. The purpose of this study was to determine how much raw material costs incurred by the company, to find out how much volume was produced by the company and most importantly to find out how far the relationship between raw material costs and production volume at Cv. Shaniqua Marigold Bamboo in Rangkasbitung. The methodology used in this research is a quantitative method, to provide an overview of what is happening in the field by collecting data, presenting data and analyzing data. The population used is data on raw material costs and production volume in Cv. Shaniqua Marigold Bmbo. The sampling technique used was non-probability sampling, namely purposive sampling (decision method). And the analysis technique used is the Correlation Test (R), the Coefficient of Determination ( , the Simple Linear Regression Test, the T Test. To find out the relationship between the cost of raw materials of the volume of production, using the correlation Test (R) analysis, it shows that there is a relationship between the twp variables with the result of r = 0.727 with a strong interval, then the Determination Coefficient Test ( to find out how much influence the variable has. X on variable Y from the calculation results show 59.3% while the remaining 40.7% is influenced bby other factors, then the Simple Linear Regression Test is to provide an overview of variable X to variable Y, so the results Y = 1701.549 + 0.375. and finally the T test has a significant influence between the two variable with the results of tcount 3,744 > 2,001. In conclusion, raw material costs are the costs incurred by the company to buy raw materials to be used, while production volume is the amount of goods that have been produced in the company through a series of production processes.
ANALISIS SEGMENTATION, POSITIONING DAN TERGETING UNTUK MERUMUSKAN STRATEGI PEMASARAN GLOBAL PADA UMKM PT. LANDCOFARM INDONESIA Imas Mohammad Furniawan; Etna Ligana Miskiya; Alisa Kunni Zakiyah; Muhammad Syaifulloh Faqeh; Abdul Fattahul Rozak
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.479

Abstract

Penelitian ini membahas strategi pemasaran global untuk produk briket yang dilakukan oleh PT. Landcofarm Indonesia. Fokus utama adalah pada segmentasi, targeting, dan positioning sebagai landasan strategis dalam memasarkan produk briket secara global. Segmentasi pasar bertujuan untuk mengidentifikasi dan memahami beragam segmen konsumen yang potensial, sementara targeting mengarah pada pemilihan segmen pasar yang tepat untuk ditarik dan dilayani. Posisi produk briket difokuskan pada menciptakan citra yang kuat dan relevan di benak konsumen global, dengan menekankan keunggulan seperti kualitas premium, keberlanjutan lingkungan, dan efisiensi energi. Penelitian ini menggunakan metode kualitatif melalui studi literatur dan wawancara untuk mendalami implementasi strategi pemasaran global pada UMKM di Indonesia. Diharapkan penelitian ini memberikan wawasan yang mendalam mengenai pentingnya strategi pemasaran global dalam meningkatkan daya saing produk UMKM di pasar internasional.
MENGUKUR DAMPAK RETURN ON ASSET DAN PERPUTARAN PERSEDIAAN TERHADAP HARGA SAHAM INDEKS LQ45 DI BEI Furniawan
The Asia Pacific Journal Of Management Studies Vol 11 No 1 (2024)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v11i1.1141

Abstract

This study aims to analyze the impact of Return on Assets (ROA) and Inventory Turnover on stock prices of companies listed in the LQ45 index on the Indonesia Stock Exchange. The analytical method used in this research is multiple linear regression analysis to examine the partial and simultaneous effects between the independent variables (ROA and Inventory Turnover) and the dependent variable (stock prices). The results of the study show that, partially, Return on Assets (ROA) has a significant impact on stock prices. This indicates that an increase in financial performance, as measured by ROA, tends to raise the company's stock prices. Conversely, Inventory Turnover does not have a significant impact on stock prices, suggesting that the efficiency of inventory management does not directly influence market valuation of the company’s stock price. However, simultaneously, ROA and Inventory Turnover have a significant impact on stock prices. These findings underline the importance of considering both factors together in assessing company performance and their effect on stock prices in the capital market. This research provides valuable insights for investors and company management in understanding the financial factors that influence stock prices, and it can be used as a reference in making investment decisions and business strategies.
RELEVANSI DEBT TO EQUITY RATIO DAN PERTUMBUHAN PENJUALAN TERHADAP RETURN ON ASSET PERUSAHAAN RETAIL YANG TERDAFTAR DI BURSA EFEK INDONESIA Furniawan
The Asia Pacific Journal Of Management Studies Vol 11 No 3 (2024)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v11i3.1307

Abstract

Financial performance is an analysis conducted to assess how well a company operates its business by adhering to sound financial rules. It reflects the company's achievements over a period, including capital adequacy, liquidity, and profitability. This study aims to analyze the impact of capital structure and sales growth on the performance of retail companies listed on the Indonesia Stock Exchange (IDX). The study population comprises retail companies listed on the IDX. The sample was determined using purposive sampling based on specific criteria, resulting in 14 companies with 70 financial report data points. Secondary data were utilized, and multiple linear regression analysis was conducted using SPSS 20. The results indicate that capital structure (DER) negatively and significantly affects performance (ROA), while sales growth positively and significantly impacts performance. Together, capital structure and sales growth positively and significantly influence company performance. Future researchers are advised to expand the sample of companies listed on the IDX and consider using Debt to Asset Ratio (DAR) to measure the relationship between total debt and total assets. This variable is considered more relevant to improving company performance.
The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
DAMPAK STRUKTUR MODAL DAN SALES GROWTH TERHADAP KINERJA PERUSAHAAN Furniawan; D. Muhamad Yamin
The Asia Pacific Journal Of Management Studies Vol 12 No 1 (2025)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v12i1.1443

Abstract

Financial performance is an analysis that is carried out to see how far a company is in carrying out its business by using existing rules regarding proper and correct financial implementation. Therefore, financial performance can be said to be the achievement of the company in a period that describes the condition of the company's financial health with indicators of capital adequacy, liquidity and profitability. The method of determining the sample using purposive sampling, with several specified criteria, obtained 14 samples of retail companies with a total of 70 financial report data. To answer the research problem and test the research hypothesis, multiple linear regression analysis techniques are used and the SPSS 20 application is used. The results of the study show that capital structure (DER) has a negative and significant effect on firm performance (ROA). Sales growth (Sales Growth) has a positive and significant effect on company performance (ROA). Capital structure (DER) and sales growth (Sales Growth) have a positive and significant effect on company performance (ROA). It is suggested to further researchers to expand the sample of companies listed on the Indonesia Stock Exchange (IDX), and also to use capital structure variables using the Debt to Asset Ratio (DAR) proxy to measure the ratio between total debt and total assets and have more influence on Return on Assets (ROA) to improve company performance.
INTERAKSI DINAMIS ANTARA PERPUTARAN MODAL KERJA DAN PERPUTARAN PIUTANG TERHADAP RETURN ON ASSET (ROA) Furniawan, Furniawan
The Asia Pacific Journal Of Management Studies Vol 10 No 3 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i3.1019

Abstract

Financial performance of a company can be influenced by various factors, including working capital management and receivables management. This research aims to examine the interaction between working capital, receivables, and return on assets (ROA) as a key indicator of financial health. Through a statistical analysis approach, financial data from several companies have been collected and analyzed to understand potential relationships. The study evaluates the influence of working capital on the ROA of a company. This analysis identifies the extent to which working capital management can affect the profitability of an entity. Furthermore, the interaction between receivables management and ROA is explored. The  research aims to measure how receivables management policies can strengthen or undermine the financial performance of a company. The results of the research are expected to provide new insights into corporate financial strategies and offer a deep understanding of the importance of working capital and receivables management in achieving optimal asset returns. The findings of this research are expected to serve as a foundation for companies to enhance operational efficiency and optimize the allocation of financial resources.
Financial Management Practices in SMEs: Challenges and Solutions Widasari, Ela; Paniran, Paniran; Furniawan, Furniawan; Mufidah, Firda
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i4.1520

Abstract

Background. Small and medium-sized enterprises (SMEs) are essential to economic growth and job creation but face unique financial management challenges that can impede their sustainability and growth. Limited access to capital, insufficient financial planning, and inadequate accounting skills are among the main obstacles hindering SMEs' financial success. Purpose. This study aims to identify the primary challenges in financial management practices among SMEs and to propose solutions that can enhance their financial stability and growth potential. Method. A mixed-methods approach was used in this research, combining quantitative data from SMEs' financial performance metrics with qualitative insights from interviews with SME owners and financial managers. Financial metrics provided an overview of common problem areas, while interviews gave a deeper understanding of the practical challenges SMEs encounter. Results. The findings indicate that SMEs commonly struggle with cash flow management, budgeting, and accessing credit, which undermines their operational efficiency and resilience. Additionally, limited financial literacy among SME managers further exacerbates these challenges, often leading to ineffective financial decision-making. Conclusion. The study concludes that targeted training in financial literacy, better access to funding options, and support for implementing accounting systems can significantly improve the financial health of SMEs. Policy implications suggest that collaboration between government bodies and financial institutions is crucial to develop tailored financial solutions, focusing on accessible financing and financial education. These strategies could empower SMEs to overcome financial challenges, strengthening the SME sector’s role in the economy.