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All Journal Jurnal Tata Rias (JTR) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisipliner Kapalamada SIGNIFICANT : JOURNAL OF RESEARCH AND MULTIDISCIPLINARY Jurnal Tata Rias (JTR) Unifikasi : Jurnal Ilmu Hukum
Agustin, Dela
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Dedikasi: Jurnal Pengabdian Kepada Masyarakat

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PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK Azazi, Anwar; Alaydrus, Hafidz Rifqi; Ariandini, Aulia; Agustin, Dela; Pratama, Agung Hidayat; Bosrin, Adrian
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2024)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v4i3.2848

Abstract

The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotional content, and new product development. The orphanage now has a more effective digital marketing strategy, attractive promotional content, and a new product (amplang) to market.
PEMBEKALAN ILMU DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN KERUPUK BERAS PANTI ASUHAN ACHMAD YANI KOTA PONTIANAK Azazi, Anwar; Alaydrus, Hafidz Rifqi; Ariandini, Aulia; Agustin, Dela; Pratama, Agung Hidayat; Bosrin, Adrian
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v4i3.2848

Abstract

The Ahmad Yani Orphanage in Pontianak City faces challenges in marketing its rice cracker product due to limited knowledge of digital marketing. This community service aims to provide digital marketing knowledge to increase the orphanage's product sales. The method used includes lectures, discussions, and direct practice over one month with 16 participants. Activities encompass digital marketing training, Canva workshops, video content creation, new product development, and handicraft making. The results show improved participant understanding of digital marketing, ability to create promotional content, and new product development. The orphanage now has a more effective digital marketing strategy, attractive promotional content, and a new product (amplang) to market.
Co-Authors Alaydrus, Hafidz Rifqi Anggraini, Elisa Arni Annisah, Rizka Anwar Azazi Ariandini, Aulia Bhandari, Rahul Bosrin, Adrian Dita, Etiara Neva Gios Adhyaksa Isnaini, Fitriah Jadidah, Ines Tasya Padiman, Padiman Pratama, Agung Hidayat Suwari Akhmaddhian Tazkia, Najah Titin Supiani