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All Journal Jurnal Ilmu Komunikasi Dan Media Ensiklopedia Research and Community Service Review Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Semantik: Journal of Social, Media, Communication, and Journalism
Flowerina, Indria
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Pembuatan Program Medical Tourism oleh PT Duta Wisata Jaya dan Semen Padang Hospital Sebagai Bentuk Komunikasi Pelayanan Bidang Kesehatan dan Pariwisata di Sumatera Barat Afriadi, Afriadi; Flowerina, Indria
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 2 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Pada Tugas Akhir ini, penulis memperoleh kesempatan bekerja sebagai humas di PT Duta Wisata Jaya yang merupakan salah satu perusahaan tour dan travel di Sumatera Barat dan bekerja sama dengan Semen Padang Hospital dalam merancang dan melakukan program medical tourism. Program yang merupakan perpaduan antara bidang kesehatan dengan bidang pariwisata ini mempunyai potensi yang sangat besar mengingat daerah Sumatera Barat sangat kaya dengan keindahan alam sekaligus budayanya. Dalam pelaksanaan program medical tourism ini, penulis terlibat mulai dari tahap perencanaan, proses pembuatan materi promosi, proses pelaksanaan kegiatan pengambilan video promosi, proses negosiasi antara PT Duta Wisata Jaya dan Rumah Sakit Semen Padang Hospital mengenai pembagian porsi kerja masing-masing dalam program Kerjasama ini hingga terlibat dalam melakukan evaluasi setelah kegiatan dilakukan Program medical tourism ini nantinya akan menjadi daya tarik bagi layanan kesehatan yang tersedia di Rumah Sakit Semen Padang Hospital sekaligusmenjadi tambahan daya tarik wisata di Sumatera Barat. Karena dengan adanya program medical tourism ini, nantinya pasien yang dating tinggal memilih jenis layanan medis yang diinginkan berikut pilihan paket wisata yang diminati. Pasien akan mendapatkan kemudahan mulai dari proses penjemputan di bandara, proses pedaftaran untuk layanan kesehatan yang dipilih, proses check in di hotel yang sudah bekerjasama, selama proses pemeriksaan kesehatan begitu juga dengan layanan wisata yang sudah terpilih sampai kemudahan pengambilan hasil pemeriksaan. Semua hal ini sudah disusun dan direncanakan secara matang oleh tim dari PT Duta Wisata Jaya dan Rumah Sakit Semen Padang Hospital melalui serangkaian pertemuan.
Role of Public Relations in a Company Flowerina, Indria; Syaidah, Shalma
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 1 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i1.9846

Abstract

Companies today are growing and developing extremely normally, developing an increasingly diverse audience, both external and internal, requiring special treatment when communicating with them. Corporate communications activities are strategic communications that must be implemented according to the company. This comic activity involves management as a key decision-maker in the company. Through strategic communication, the company's PR can run well. PR needs to get full management support to complete the task, the purpose of this research is to describe the pent role that PR does in a company. The method used in this research is a library study that connects research with existing literature and fills gaps in previous research. The research results obtained on this research are some of the roles of a PR in a company.
Hubungan Komunikasi Interpersonal Dengan Motivasi Kerja Karyawan Di BPJS Kesehatan Cabang Padang Ningrum, Surya; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3442

Abstract

In an organization, interpersonal communication plays an important role in building effective working relationships among employees. At BPJS Kesehatan Padang Branch, the complex work dynamics demand open, empathetic, and mutually understanding communication to maintain a conducive. Work motivation plays a crucial role in determining the level of productivity and employee loyalty to the institution. This study aims to examine the relationship between interpersonal communication and employee work motivation at BPJS Kesehatan Padang Branch. Interpersonal communication is one of the key factors in creating a comfortable work environment. High work motivation is essential for employees to perform their duties optimally and contribute to achieving the organization's goals. This research uses a quantitative method with a correlational approach. Data collection was carried out through the distribution of questionnaires to 47 respondents who are active employees of BPJS Kesehatan Padang Branch. The data analysis technique used is the Pearson Product Moment correlation test to determine the relationship between variables. The results of the study show that there is a positive and significant relationship between interpersonal communication and employee work motivation. This is evidenced by the statistical test results showing a significance value of 0.000 < 0.05, indicating a positive and significant correlation. Therefore, it can be concluded that H₁ is accepted, with a correlation coefficient of 0.497, which indicates a moderate level of relationship between the variables. The better the interpersonal communication among employees, the higher their work motivation. The conclusion of this study is that interpersonal communication has a significant relationship with employee work motivation. Therefore, the institution needs to continuously encourage the establishment of open and harmonious communication in the workplace to create a more conducive work atmosphere. These findings reinforce the notion that effective and open workplace communication can enhance employee morale, loyalty, and overall performance.
Hubungan Kualitas Pelayanan Frontliner Dengan Kepuasan Pengunjung Di Bandar Udara Internasional Minangkabau Sari, Meylani Irfana; Flowerina, indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.3567

Abstract

The Purpose of This Research To find out whether there is a relationship between the quality of frontliner service and visitor satisfaction at Minangkabau International Airport. In this study, a descriptive statistical research type with a quantitative approach will be used that seeks to collect and measure data in the form of numbers in managing data that will be obtained from respondents. In this study, the population is visitors who received Frontliner service at Minangkabau International Airport in June 2024, totaling 523 visitors to Minangkabau International Airport. The sample size is calculated using the Slovin formula. Sampling in this study uses the Slovin formula and is randomized to all customers of Minangkabau International Airport. So that in this study, 84 visitors to Minangkabau International Airport were used as samples of this study. So that the overall results of the study show a significant relationship between Frontliner Service Quality and Customer Satisfaction at Minangkabau International Airport. This is indicated by the results of the T test that the calculated t value is 8,640> 1,984 t Where the calculated t value is greater than the t-table. The results of the coefficient of determination test indicate that the overall relationship between Service Quality and Customer Satisfaction is strongly correlated, with an average R-squared of 47.7%. The remaining 52.3% is influenced by other variables. Therefore, this study found that Frontliner Service Quality contributes significantly.
Strategi Program Siaran Padang TV Dalam Menjaga Eksistensinya Savitri, Vanesa Erisma; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4285

Abstract

This study aims to examine Padang TV's broadcasting strategy in maintaining its existence as a local television station amidst the rapid flow of media globalization and the development of digital technology. Amidst intense competition in the media industry and changes in audience behavior, local television stations such as Padang TV are required to have relevant broadcast strategies to remain popular. This study specifically analyzes how Padang TV organizes and presents its broadcast programs to maintain competitiveness and engagement with the local community. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, broadcast program observations, and broadcast archive documentation. The analysis was conducted inductively with reference to local media strategy theory. The results show that Padang TV implements various strategies, such as emphasizing local content that reflects Minangkabau culture, establishing collaborations with local governments and local communities, and optimizing social media to expand audience reach. Programs such as local news, cultural talk shows, and traditional entertainment are mainstays in strengthening local identity and maintaining audience interest. This strategy is considered quite successful in maintaining Padang TV's existence as a local media, although it still faces challenges from changing audience preferences and rapid digital developments. Therefore, continuous innovation and integration between conventional broadcasting and digital platforms are important recommendations from this study.
Pembuatan Video Dokumentasi Kegiatan Tim PKM-PI Universitas Dharma Andalas Melalui Media Sosial Instagram Zahroh, Fathimah; Flowerina, Indria
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 4 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i4.4473

Abstract

This final project report aims to document the activities of the Dharma Andalas University PKM-PI Team in developing an Internet of Things (IoT)-based Used Aluminium Melting Electric Furnace for UMKM's. This documentation is made as a reporting and promotional media through Instagram @pkmpi_alatpeleburaluminium by referring to Media Production Theory which includes three main stages: pre-production, production, and post-production. Instagram was chosen as the main platform because of its interactive features like Instagram Insights that enable content performance analysis. The results of this project show that the right visual communication strategy in social media can increase audience engagement and the effectiveness of information dissemination, especially in supporting technological innovation for UMKM's.
Pengaruh Komunikasi Interpersonal Terhadap Motivasi Kerja Volunteer (Studi Pada Yayasan M- Foundation ) Ogilvi, Riyan; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4431

Abstract

This study is motivated by the importance of interpersonal communication in shaping volunteers’ work motivation within social organizations. Interactions occurring between management and volunteers, as well as among volunteers, serve not only as a means of information exchange but also as a process of meaning construction that influences individuals’ attitudes, enthusiasm, and commitment in performing their roles. The purpose of this study is to examine and analyze the effect of interpersonal communication on volunteers’ work motivation at the M-Foundation. This research employs a quantitative approach using a survey method. The population consists of all active volunteers of the M-Foundation, with the sample determined using the Slovin formula. Data were collected through questionnaires using a Likert scale, while data analysis was conducted using simple linear regression. The results indicate that interpersonal communication has a positive and significant effect on volunteers’ work motivation. This is evidenced by the t-test result, where the t-value (4.415) is greater than the t-table value (1.680), with a significance value of 0.001 (<0.05). Furthermore, the coefficient of determination shows that interpersonal communication contributes 58.2% to volunteers’ work motivation, while the remaining 41.8% is influenced by other variables not examined in this study.
Pengaruh Feed Instagram Terhadap Citra Diri Mahasiswa Jurusan Ilmu Komunikasi Universitas Dharma Andalas Syafhotra, Dicky; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4449

Abstract

The increasing use of Instagram among university students has positioned the Instagram feed as a strategic space for presenting identity and constructing self-image in the digital public sphere. As a permanent and curated visual display, the Instagram feed enables students to consciously manage impressions through visual appearance, theme consistency, captions, and audience responses. This study aims to examine whether there is a significant influence of Instagram feed on the self-image of Communication Studies students at Dharma Andalas University. This research employed a quantitative approach using a survey method. The population consisted of 188 Communication Studies students from the 2022–2025 cohorts, with a sample of 66 respondents determined using the Slovin formula and probability sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results indicate that the Instagram feed has a positive and significant effect on students’ self-image, with a t-value of 12.640 and a significance level of p < 0.001. The regression equation obtained is Y = 7.739 + 0.836X, indicating that every one-unit increase in Instagram feed contributes to an increase of 0.836 in self-image. The coefficient of determination (R²) of 0.714 shows that, specifically for the sample group in this study, 71.4% of the variance in self-image is explained by the Instagram feed, while the remaining 28.6% is influenced by other factors outside this study. Therefore, the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. These findings confirm that Instagram feed management plays a significant role in shaping students’ confidence, self-perception, and social evaluation in the digital era.
Co-Authors ., Martaliza Afriadi Afriadi Akbar, Taufiq Muhammad Al Azizu, Khairannisa Aurellio, Azrel Br. Solin, Naftalia Niscahya Dewy, Febriola Amanda Edlina, Ria Eriend, Dion Fareza, Rahmat Fhadiel, Rahmat Ingrid, Tiara Sesilia Irawan , Afridho Martha, Zike Nim, Sania Fadhilla Syerin Ningrum, Surya Ogilvi, Riyan Rahayu, Fajria Ika Rahmadani, Rina Rahmatullah, Ikh'wan Ramadhani, Aqiila Putri Ramadhani, Devina RANI RANI, RANI Regita, Mutiara Cahaya Sari, Meylani Irfana Savitri, Vanesa Erisma Syafhotra, Dicky Syahril, Rosalina Syaidah, Shalma Wahyuni, Rahmi Sri Wicaksana, Muhammad Farhan Yarisda, Viona Putri Zahroh, Fathimah