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All Journal Jurnal Ilmu Komunikasi Dan Media Ensiklopedia Research and Community Service Review Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Semantik: Journal of Social, Media, Communication, and Journalism
Flowerina, Indria
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Pembuatan Program Medical Tourism oleh PT Duta Wisata Jaya dan Semen Padang Hospital Sebagai Bentuk Komunikasi Pelayanan Bidang Kesehatan dan Pariwisata di Sumatera Barat Afriadi, Afriadi; Flowerina, Indria
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 2 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Pada Tugas Akhir ini, penulis memperoleh kesempatan bekerja sebagai humas di PT Duta Wisata Jaya yang merupakan salah satu perusahaan tour dan travel di Sumatera Barat dan bekerja sama dengan Semen Padang Hospital dalam merancang dan melakukan program medical tourism. Program yang merupakan perpaduan antara bidang kesehatan dengan bidang pariwisata ini mempunyai potensi yang sangat besar mengingat daerah Sumatera Barat sangat kaya dengan keindahan alam sekaligus budayanya. Dalam pelaksanaan program medical tourism ini, penulis terlibat mulai dari tahap perencanaan, proses pembuatan materi promosi, proses pelaksanaan kegiatan pengambilan video promosi, proses negosiasi antara PT Duta Wisata Jaya dan Rumah Sakit Semen Padang Hospital mengenai pembagian porsi kerja masing-masing dalam program Kerjasama ini hingga terlibat dalam melakukan evaluasi setelah kegiatan dilakukan Program medical tourism ini nantinya akan menjadi daya tarik bagi layanan kesehatan yang tersedia di Rumah Sakit Semen Padang Hospital sekaligusmenjadi tambahan daya tarik wisata di Sumatera Barat. Karena dengan adanya program medical tourism ini, nantinya pasien yang dating tinggal memilih jenis layanan medis yang diinginkan berikut pilihan paket wisata yang diminati. Pasien akan mendapatkan kemudahan mulai dari proses penjemputan di bandara, proses pedaftaran untuk layanan kesehatan yang dipilih, proses check in di hotel yang sudah bekerjasama, selama proses pemeriksaan kesehatan begitu juga dengan layanan wisata yang sudah terpilih sampai kemudahan pengambilan hasil pemeriksaan. Semua hal ini sudah disusun dan direncanakan secara matang oleh tim dari PT Duta Wisata Jaya dan Rumah Sakit Semen Padang Hospital melalui serangkaian pertemuan.
Role of Public Relations in a Company Flowerina, Indria; Syaidah, Shalma
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 1 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i1.9846

Abstract

Companies today are growing and developing extremely normally, developing an increasingly diverse audience, both external and internal, requiring special treatment when communicating with them. Corporate communications activities are strategic communications that must be implemented according to the company. This comic activity involves management as a key decision-maker in the company. Through strategic communication, the company's PR can run well. PR needs to get full management support to complete the task, the purpose of this research is to describe the pent role that PR does in a company. The method used in this research is a library study that connects research with existing literature and fills gaps in previous research. The research results obtained on this research are some of the roles of a PR in a company.
Hubungan Komunikasi Interpersonal Dengan Motivasi Kerja Karyawan Di BPJS Kesehatan Cabang Padang Ningrum, Surya; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3442

Abstract

In an organization, interpersonal communication plays an important role in building effective working relationships among employees. At BPJS Kesehatan Padang Branch, the complex work dynamics demand open, empathetic, and mutually understanding communication to maintain a conducive. Work motivation plays a crucial role in determining the level of productivity and employee loyalty to the institution. This study aims to examine the relationship between interpersonal communication and employee work motivation at BPJS Kesehatan Padang Branch. Interpersonal communication is one of the key factors in creating a comfortable work environment. High work motivation is essential for employees to perform their duties optimally and contribute to achieving the organization's goals. This research uses a quantitative method with a correlational approach. Data collection was carried out through the distribution of questionnaires to 47 respondents who are active employees of BPJS Kesehatan Padang Branch. The data analysis technique used is the Pearson Product Moment correlation test to determine the relationship between variables. The results of the study show that there is a positive and significant relationship between interpersonal communication and employee work motivation. This is evidenced by the statistical test results showing a significance value of 0.000 < 0.05, indicating a positive and significant correlation. Therefore, it can be concluded that H₁ is accepted, with a correlation coefficient of 0.497, which indicates a moderate level of relationship between the variables. The better the interpersonal communication among employees, the higher their work motivation. The conclusion of this study is that interpersonal communication has a significant relationship with employee work motivation. Therefore, the institution needs to continuously encourage the establishment of open and harmonious communication in the workplace to create a more conducive work atmosphere. These findings reinforce the notion that effective and open workplace communication can enhance employee morale, loyalty, and overall performance.
Co-Authors ., Martaliza Afriadi Afriadi Akbar, Taufiq Muhammad Al Azizu, Khairannisa Aurellio, Azrel Br. Solin, Naftalia Niscahya Dewy, Febriola Amanda Edlina, Ria Eriend, Dion Fareza, Rahmat Fhadiel, Rahmat Ingrid, Tiara Sesilia Irawan , Afridho Martha, Zike Nim, Sania Fadhilla Syerin Ningrum, Surya Rahayu, Fajria Ika Rahmadani, Rina Rahmatullah, Ikh'wan Ramadhani, Aqiila Putri Ramadhani, Devina RANI RANI, RANI Regita, Mutiara Cahaya Syahril, Rosalina Syaidah, Shalma Wahyuni, Rahmi Sri Wicaksana, Muhammad Farhan Yarisda, Viona Putri