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All Journal Jurnal Ilmu Komunikasi Dan Media Ensiklopedia Research and Community Service Review Jurnal Ilmu Komunikasi dan Sosial Politik Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Flowerina, Indria
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Strategi Komunikasi Kopi Cap Lampu Gantung Dalam Melakukan Promosi Untuk Membangun Brand Image Sebagai Produksi Kopi Pertama Di Kota Solok Ramadhani, Aqiila Putri; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1246

Abstract

Kopi bubuk Cap Lampu Gantung adalah kombinasi biji kopi pilihan terbaik di Produksi oleh PT. Gimase Setia Sejahtera sebagai generasi penerus dari CV. Timbangan Gantung Sejak Tahun 1977. Latar belakang penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi dalam mempertahankan brand image sebagai produksi kopi pertama di Solok dan citra merek positif serta faktor pendukung dan penghambat strategi komunikasi dalam pemasaran produk. Untuk menjabarkan fokus penelitian tersebut secara mendalam, maka penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif dan menggunakan model IMC Kotler & Amstrong (Integrated Marketing Communication). Model IMC adalah komunikasi pemasaran sebuah konsep dimana suatu perusahaan mengintegrasikan dan mengkoordinasikan berbagai saluran komunikasi untuk mengirim pesan yang jelas, konsisten, dan meyakinkan berkenaan dengan perusahaan dan produknya. Penelitian ini dengan teknikpengumpulan data berupa wawancara dan observasi. Hasil penelitian ini ialah keberhasilan dari strategi komunikasi yang diterapkan oleh kopi cap lampu gantung dalam mempertahankan brand image sebagai kopi pertama di Solok.
Upaya Surat Kabar Harian Umum Haluan Padang Dalam Mempertahakan Eksistensi Di Era Media Online Rahmatullah, Ikh'wan; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1418

Abstract

The rapid development of information and communication technology has caused a shift in information consumption patterns in society which has resulted in competition in the media industry, one of which is print media, where currently print media not only competes with other print media, but also competes with online media which is much interactive and interactive. efficient. Many newspapers have gone out of business because they failed to maintain their existence amidst the rapid growth of online media. This research aims to determine the efforts made by the Haluan Padang General Daily Newspaper in maintaining its existence in the online media era as one of the oldest conventional media in West Sumatra. This research is descriptive qualitative research which produces descriptive data in the form of writing or speech, as well as the behavior of people being observed. This method is applied to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions, thoughts of people individually and in groups. To describe this research using the media convergence theory put forward by Henry Jenkins (2006) in his book entitled "Convergence Culture: Where Old and New Media Collide" there are 3 elements of convergence, namely Computing (data on computers), Communication (communication), and Content ( content material) and Adaptation Me theory. The Haluan Padang General Daily Newspaper has made efforts to maintain its existence by carrying out computer/technology convergence, business convergence, content convergence as well as promotional or personal branding efforts. Through these efforts, Haluan Padang Daily remains relevant and competitive in an increasingly competitive media market. Despite facing various challenges, dedication to providing quality information and strong involvement with the community is the key for print media such as Harian Haluan Padang to continue to survive and face challenges in the future or what is known as the Cultivation Adaptation Theory by George Gerbner in the 1960s as supporting theory.
Upaya Komunikasi Bpjs Kesehatan Kota Padang Dalam Mensosialisasikan Aplikasi Mobile Jkn Melalui Bidang Mutu Layanan Kepesertaan Fhadiel, Rahmat; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1450

Abstract

Using the JKN mobile application can provide several conveniences to the public and participants, namely ease of paying and changing membership data, ease of finding information on family participant data, ease of finding information on participant contribution bills, ease of getting information on Health Facilities and ease of submitting complaints, as well as requests for information regarding JKN-KIS. It is hoped that this JKN mobile application can reduce queues at every BPJS Health Branch Office by providing the best service to the community. The BPJS Health Branch Office is a place for the community to complete all administrative activities. Based on the presentation of results based on data and also the results of interviews conducted by researchers, it was concluded that communication efforts in socializing the Mobile JKN application BPJS Health carried out direct socialization to the public about the uses and advantages of using the Mobile JKN application because in the current era of digitalization all activities or matters have been implemented. Through the media and BPJS Health created the Mobile JKN application to help the public so that it is no longer difficult to use the JKN-KIS card, although some people are still unfamiliar with this, BPJS Health carried out outreach to community groups by providing educational material on using the Mobile JKN application.
Strategi Komunikasi Jurnalis Perempuan Dalam Peliputan Kasus Kekerasan Seksual Terhadap Perempuan Di Kota Padang Rahmadani, Rina; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1588

Abstract

The term sexual violence is not a new term in Indonesia because this type of violence occurs almost every year in the country. News about this issue demands social empathy. Therefore, journalists need to be careful in investigating sexual violence cases because journalism ethics need to be applicable in digging up information and collecting news to be analyzed and to be reported to the public. The purpose of this research is to find out how female journalists applied communication strategies in investigating sexual violence cases towards women. This research uses a qualitative approach, in the form of a case study, and its data collection techniques are in-depth interview, observation, and documentation. Data analysis techniques are data reduction, data display, and conclusion remarks. The theory used in data analysis was the Social Penetration Theory. This theory refers to interpersonal relationships. According to Irwin Altman and Dalmas Taylor, social penetration theory illustrates the process of relationship ties between individuals that move from a superficial level of communication to the most complex level of communication. The result of this research explains that the communication strategy of female journalists in investigating sexual violence towards women is related to the application of feeling empathy, listening attentively, being open to knowing different views, and holding an even better relationship with the person being investigated for the news.
Strategi Komunikasi Penyiar Radio Sushi 99.1 Fm Dalam Mempertahankan Program Unggulan Pantun Balega Kepada Pendengar Loyal Di Kota Padang Fareza, Rahmat; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1598

Abstract

In the era of communication 5.0, technology is developing rapidly, causing radio to be less attractive to the younger generation. However, Radio Sushi FM, with the program "Pantun Balega", maintains its loyal listeners. The biggest challenge is the dependence on one broadcaster, One Tina. The research aims to understand Radio Sushi 99.1 FM's communication strategy in maintaining the program in Padang City.In this research, the method used is descriptive qualitative because it collects data in the form of words and pictures, not numbers. This approach produces descriptive data in the form of written or spoken words from people and observed behavior. Observation, interviews, and documentation were used for data collection. The research was conducted at Radio Sushi 99.1 FM, Padang, with key informants: General Manager and Program Director, as well as broadcasters of Pantun Balega program. Triangulation was used to ensure the validity of the data.Radio Sushi 99.1 FM's communication strategy in maintaining Pantun Balega program to loyal listeners in Padang City is based on media dependency theory. Through deep understanding of listeners, consistency of broadcast schedule, involvement in the community, and interactivity with listeners, Sushi FM builds strong and sustainable relationships, making it an irreplaceable source of information and entertainment.Radio Sushi 99.1 FM has successfully implemented effective broadcaster communication strategies in the Pantun Balega program, including deep understanding of listeners, consistency of broadcast schedule, involvement in the community, and interactivity with listeners. However, the main drawback is the lack of a substitute broadcaster for the program, leading to dependence on one broadcaster and potential losses during absences.
Gaya Komunikasi Trainer Sekolah Mengemudi Dalam Proses Belajar Mengemudi Siswa VIP Driving School Padang Rahayu, Fajria Ika; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1600

Abstract

Communication style is a way that is shown by someone in the process of conveying messages and using the correct language style. This style can be in the form of words or called verbal or non-verbal such as gestures, body language, and roles in the use of space, time and distance. The style of communication used by the VIP driving school trainer during the driving course makes the student understand the material conveyed by the trainer during the learning process. Course service users are accompanied and trained by trainers during driving courses. This is a learning guidance related to driving skills which aims to provide driving course students with knowledge of how to drive a car. This research method uses qualitative research methods and uses Adaptation Interaction theory. This theory was developed by Judee Burgoon, Lesa Stren, and Leesa Dillman in 1995. The results of this study are the communication style of VIP driving school driving course trainers who use effective communication during the driving learning process. going on. What makes driving course students easy to understand the material provided by the trainer. And there are several kinds of communication styles that are used as long as the trainer teaches students to drive.
Proses Produksi Konten Edukasi Praktek Pencegahan Pungutan Liar (PUNGLI) Komite Di Sekolah Menggunakan Media Sosial Ombudsman Republik Indonesia Perwakilan Provinsi Sumatera Barat ., Martaliza; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1611

Abstract

The production of this educational content is motivated by the committee collecting money associated with students' academic affairs. Meanwhile, based on Article 10 Regulation of the Minister of Culture, that committees in fundraising only in the form of assistance and donations. Therefore, the author and his team did this the committee's process of producing educational content on illegal levies so that in practice they do not maladministration occurred. This educational content production is aimed at parents students can understand the context of the committee in accordance with the agreed rules, and be able to differentiate between things that fall into the category of illegal levies school environment. This educational content is disseminated to the public via The official social media of the Indonesian Ombudsman Representative of West Sumatra Province, namely Instagram. The process of content production activities begins with a discussion of ideas and cases which will be included in educational content, including taking videos at three predetermined locations. After completing the educational content The editing process was then uploaded to the Indonesian Ombudsman's Instagram social media Representatives of West Sumatra Province, an evaluation was carried out on use subtitles (dubbing) which should be in Indonesian.
Pengelolaan Akun Instagram @info.unidha Sebagai Bagian Dari Media and Content Department Universitas Dharma Andalas (Max 12 Kata: Bahasa Indonesia) Ramadhani, Devina; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1615

Abstract

This final project report is made as a description of the work done while being part of the Media and Content Department (MCD) at Dharma Andalas University. The Media and Content Department was formed with the aim of carrying out campus promotion activities at Dharma Andalas University in order to achieve the goal of increasing the number of new students in 2023 and introducing the campus to the community, especially young people who use Instagram as social media. While being part of the Media and Content department, the activities carried out and implemented are creating content as a source of campus information and majors at Dharma Andalas University and interacting with Instagram account followers to be interested in the content that has been and will be created so that the objectives of promotion are achieved. The theory used in applying the implementation of the Media and Content Department's work program is Public Relations Management.
Strategi Komunikasi Public Relations Kantor Cabang Bank Mandiri Kota Padang Kepada Publik dalam Menyosialisasikan Mobile Banking Livin By Mandiri Br. Solin, Naftalia Niscahya; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1944

Abstract

This research aims to find out and identify the Public Relations Communication Strategy of the Bank Mandiri Branch Office in Padang City to the Public in Socializing Livin' By Mandiri Mobile Banking, seen from the PR communication strategy, in socializing it, as well as the challenges faced when socializing it. The Public Relations Communication Strategy of the Bank Mandiri Branch Office in Padang City to the Public was carried out to introduce Livin' by Mandiri, increase users, build brand image and increase brand awareness. The Public Relations Communication Strategy for the Bank Mandiri Branch Office in Padang City was planned by the Retail Transaction Banking Officer Marketing unit division which was acquired by the General Banking Manager and implemented by all Bank Mandiri employees. To describe this research, the author uses the PENCILS theory by Philip Kotler. In this theory there are seven elements in it which are public relations strategies which are also found in every KC strategy of Bank Mandiri in the city of Padang, including Publications, Events, News, Community Involvement, Identity Media, Lobbying, Social Investment.The Public Relations Communication Strategy of the Bank Mandiri Branch Office in Padang City applies Philip Kotler's PENCILS theory to every strategy they implement, however there are still challenges that must be faced by the Retail Transaction Banking Officer Marketing unit division as public relations for the Mandiri bank branch office in Padang city towards the public.
Implementasi Sosial Media Marketing Cv.Padang Gadget Indonesia Cabang Solok Melalui Sosial Media Instagram Pada Program Akhir Tahun 2023 Akbar, Taufiq Muhammad; Flowerina, Indria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1946

Abstract

This research aims to identify the implementation of social media marketing on the Solok branch of CV. Padang Gadget Indonesia via social media Instagram at the end of 2023 program, both in terms of strategy, implementation, and challenges. The social media marketing strategy implemented by CV. Padang Gadget Indonesia Solok branch is to improve brand awareness, increase sales, and expand market reach. As one of the most massive sources of information, social media is a very effective and efficient marketing channel. To describe this research, researchers used the AIDDA theory. In this theory there are 5 (five) stages / social media marketing strategies, namely Attention, Interest, Desire, Decision, and Action. This research uses descriptive qualitative methods, research that produces descriptive data in the form of writing or speech, as well as the behavior of people being observed. This method is applied to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions, thoughts of people individually and in groups. CV. Padang Gadget Indonesia Solok branch has implemented the AIDDA theory in the social media marketing strategy they implement. For each content produced for each AIDDA theory, CV. Padang Gadget Indonesia Solok branch focuses on 3 (three) important points, which are the choice of appearance/design and content that suits the target market and a consistent narrative. In the end of 2023 program, social media marketing implementation strategy of CV. Padang Gadget Indonesia Solok branch succeeded in showing positive results. This can be seen from the increase in sales and improvements in insight on social media Instagram @padanggadget_solok. Meanwhile, the obstacle faced is managing the content creation schedule. The strategies implemented are also always evaluated at the end of each month or each program. Through this strategy, CV. Padang Gadget Indonesia Solok branch is able to become the top-of-mind and remains the main choice for their target.
Co-Authors ., Martaliza Afriadi Afriadi Akbar, Taufiq Muhammad Al Azizu, Khairannisa Aurellio, Azrel Br. Solin, Naftalia Niscahya Dewy, Febriola Amanda Edlina, Ria Eriend, Dion Fareza, Rahmat Fhadiel, Rahmat Ingrid, Tiara Sesilia Irawan , Afridho Martha, Zike Nim, Sania Fadhilla Syerin Rahayu, Fajria Ika Rahmadani, Rina Rahmatullah, Ikh'wan Ramadhani, Aqiila Putri Ramadhani, Devina RANI RANI, RANI Regita, Mutiara Cahaya Syahril, Rosalina Wahyuni, Rahmi Sri Wicaksana, Muhammad Farhan Yarisda, Viona Putri