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All Journal Minda Baharu PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Ramli, Rimayang Anggun
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Impact of Brand Image, Brand Awareness, Service Quality, and Price on Customer Satisfaction with Go-Ride Services: A Case Study of Gojek in Management Students Class of 2019, Faculty of Economics & Business Riau Kepulauan University Batam Ramli, Rimayang Anggun; Hisyam, Magneta; Sinamo, Juan Andreas
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.3535

Abstract

This research was conducted to determine the effect of brand image, brand awareness, service quality, and price on customer satisfaction, both separately (partially) and together (simultaneously). In this study the authors used a sample of 63 respondents, data collection techniques were carried out by distributing questionnaires. The measurement scale used is theLikert scale and for testing it uses the Statistical Product and Service Solution (SPSS) version 22 program. From the results of this study the authors conclude that partially calculating Brand Image (X1) has a positive but not significant effect on customer satisfaction, with a t- value of 1,675 with a significance of 0,099. Brand Awareness (X2) has a positive but not significant effect on customer satisfaction, with a t value of 1,765 with a significant level of 0,083. Service Quality (X3) has a negative and insignificant effect on customer satisfaction, with t count 0,068 with a significant level of 0,639. Price (X4) has a negative and insignificant effect on customer satisfaction, with t count -0,163 with a significant level of 0,211. Judging from the simultaneous test or jointly knowing the effect of Brand Image (X1), Brand Awareness (X2), Quality of Service (X3), and Price (X4) simultaneously has a positive and significant effect on the variable Customer Satisfaction (Y) with calculated f value of 5,052 with a significant level of 0.001.
PEMANFAATAN MEDIA PEMASARAN DIGITAL: UPAYA MENINGKATKAN PEMASARAN PRODUK UMKM DI PULAU PANJANG, KELURAHAN SIJANTUNG, KECAMATAN GALANG, KOTA BATAM Hisyam, Magneta; Yanizon, Ahmad; Ramli, Rimayang Anggun; Nasution, Habibuddin; Angraini, Dini; Wibowo, Edwin Agung; Ramses, Ramses
MINDA BAHARU Vol 7, No 2 (2023): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v7i2.5818

Abstract

Pemanfaatan media pemasaran digital pelaku usaha, mikro, kecil dan menengah (UMKM) memungkinkan pembeli memperoleh seluruh informasi mengenai produk dan bertransaksi melalui internet, dan memungkinkan penjual memantau dan menyediakan kebutuhan serta keinginan calon pembeli tanpa batasan waktu dan geografis. Saat ini para pelaku UMKM di Pulau Panjang, Kelurahan Sijantung masih sangat minim tingkat pengetahuan tentang teknologi pemasaran digital serta praktik digitalisasi yang mereka laksanakan masih sangat terbatas. Tujuan kegiatan ini adalah untuk meningkatkan pengetahuan tentang pemasaran digital bagi para pelaku UMKM di Pulau Panjang, Kelurahan Sijantung serta dapat memanfaatkan media pemasaran digital untuk meningkatkan pemasaran produk UMKM Kelurahan Sijantung. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu: (1) Tahap persiapan yang terdiri dari kegiatan observasi dan perizinan serta pendataan para pelaku UMKM di Kelurahan Sijantung (2) Tahap implementasi atau pelaksanaan kegiatan yaitu memberikan materi tentang pemanfaatan media pemasaran digital (3) Evaluasi Keterlibatan dan Partisipasi, (4) Analisis Kualitas Konten Digital. Pemanfaatkan media pemasaran digital yang telah dilakukan oleh pelaku UMKM Kelurahan Sijantung sudah memberikan dampak positif seperti pembuatan media sosial instagram untuk menjual produk, membuat logo produk, membuat pamflet iklan digital untuk produk-produk UMKM, serta mengedit foto produk agar lebih menarik untuk dijual, sehingga sangat membantu dalam mempromosikan produk dan memperluas jangkauan konsumen.
Co-Authors Ahmad Yanizon, Ahmad Angraini, Dini Edwin Agung Wibowo, Edwin Agung Hisyam, Magneta Nasution, Habibuddin Ramses Firdaus, Ramses Sinamo, Juan Andreas