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STRATEGI KEPEMIMPINAN KEPALA MADRASAH DALAM MENGEMBANGKAN BUDAYA RELIGIUS DI MTs NEGERI 1 PURWOREJO Maysaroh, Siti; Musolin, Muhlil; Khasanah, Fitrohtul
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1711

Abstract

The decline in internalization of religious values among students as a result of digital culture. Madrasahs require strong leadership strategies to overcome the impact of digital culture, especially to foster a strong religious environment. The purpose of this study was to determine the leadership strategies of madrasah principals in developing a religious culture and the inhibiting and supporting factors at MTs Negeri 1 Purworejo. This study used a qualitative methodology with a phenomenological approach. The research subjects included madrasah principals, religious teachers, and students. Data collection techniques were carried out through in-depth interviews, observation, and documentation. Data analysis used the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results showed that the madrasah principal's strategy plays a role as an educator, manager, administrator, supervisor, leader, innovator, and motivator in building a religious culture in madrasahs. The strategies implemented include organizing religious activities, continuous supervision and monitoring, appreciation for teachers and students, and coaching for students. Supporting factors for the success of religious culture include support from all madrasah members and adequate worship facilities, while inhibiting factors are the influence of digital culture and limited time for religious activities.
Manajemen Pemasaran Pendidikan Dalam Meningkatkan Minat Peserta Didik Di Mts Pangeran Diponegoro Mu’nisa, Qorinatul; Musolin, Muhlil; Lailiyah, Rosyidah Nur
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13242

Abstract

EDUCATIONAL MARKETING MANAGEMENT IN INCREASING STUDENT INTEREST IN MTs PANGERAN DIPONEGORO The increasingly competitive world of education demands every educational institution to have effective educational marketing management. MTs Pangeran Diponegoro is one of the educational institutions that actively implements marketing management to increase student interest. This study aims to describe educational marketing management and its impact on increasing student interest at MTs Pangeran Diponegoro. This study uses a qualitative approach with a case study research type. Data collection techniques include in-depth interviews, observation, and documentation of parties such as the principal of the madrasah, the Deputy Head of Curriculum, the PPDB team, and students. Data analysis is carried out through the data reduction stage to compile relevant information, and emphasizes the core of educational marketing management, presentation of data presented in narrative form, drawing conclusions and verification. Triangulation techniques to ensure the validity of the data. The results of the study show that educational marketing management is carried out through: 1) educational marketing planning is carried out by determining the target market, developing educational marketing strategies to be carried out and designing superior programs from the madrasah; 2) organizing is carried out by forming a promotion team; 3) Promotion is carried out through various media, such as brochures, social media, open house activities, and outreach to elementary schools. 4) Marketing strategy evaluations are conducted periodically to ensure the program's relevance to community needs.