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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Emerging Markets : Business and Management Studies Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management AICS International Journal of Islamic Business and Management Review Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Transportasi Darat
Zainal, Munawaroh
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

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ANALYZING CORPORATE CULTURE IN HOTEL COMPANY USING ORGANIZATIONAL CULTURE, ASSESSMENT INSTRUMENT (OCAI) : CASE STUDY X HOTE IN JAKARTA Lumbantoruan, Theresia Melisa; Zainal, Munawaroh; Prasetyawati, Dea
Emerging Markets : Business and Management Studies Journal Vol 1 No 1 (2013)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/ijembm.v1i1.73

Abstract

Organizational Culture Assessment Instrument well-known as OCAI commonly uses to describe the type of culture in a company. Using values framework as and instrument, this research attempt to find out what type of culture base on four culture type of Cameron and Quinn: Clan Hierarchy, Adhocracy and Market. Asking `89 of hotel staff respondent and applying on the framework, hotel staff exhibited Hierarchy culture as dominant in current situation and they preferred Clan culture for the future. This discrepancies between the current and preferred culture indicates that a change in culture, especially to clan culture. Result of culture perspectives between levels of hierarchy indicates staff and managers preferred to have clan culture. Culture profile on Six Key Dimensions of Culture (SKDC). Result showed that the overall scores and ranking were almost congruent in the current culture of all aspects. The preferred culture were reasonably congruent, Having clan culture dominating all aspects.
An Analysis of Push and Pull Factors towards Purchase Intention to Shop at Batik Trusmi Cirebon Zainal, Munawaroh; Wisastra, Agatha
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.599

Abstract

This research is design to analyze how the concept of push-and-pull factors positively impact the purchase intention at Batik Trusmi Cirebon. The research models are made to measure the impact between push factors and pull factors towards purchase intention. The research subject in this research is the customers who have shopped at Batik Trusmi Cirebon. 160 respondents are taken as samples and the data have been analyzed with multiple linear regression method. The result shows that push factors and pull factors are positively impact purchase intention. This means, both of the hypothesis are accepted. Batik Trusmi Cirebon could improve their marketing strategy such as promotion and quality consistency in order to attract more customers and other recommendation are made based on this research finding which is concluded in the last chapter.
Safety behavior model based on safety competence, culture, and awareness Prasetiawan, Saptana Tri; Ahmad, Irdham; Setyawati, Aswanti; Zainal, Munawaroh
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243820

Abstract

Safety behavior is crucial to reducing the potential for ship accidents. Therefore, the research focuses on investigating and finding an empirical model of the influence of safety competence and safety culture on crew safety behavior through safety awareness. The research uses a quantitative approach with survey methods and causal design. The sample was 250 crew members. The research instrument used was a questionnaire designed as a Likert scale with five options for responses. The questionnaire was distributed in Google Form format via the WhatsApp application. The data were analyzed using structural equation modeling (SEM). The research results show that safety competence, safety culture, and safety awareness have a significant effect on safety behavior; safety competence and safety culture have a significant effect on safety awareness; and safety competence and safety culture significantly affect safety behavior through safety awareness. These findings promote a new empirical model of the effect of safety competence and safety culture on crew safety behavior through safety awareness. This new model deserves critical discussion by researchers, academics, and practitioners before being adopted, adapted, or modified for their future work in the future.
The Power of Ethical Leadership on Good Corporate Governance and Contextual Performance Tri Prasetiawan, Saptana; Ahmad, Irdham; Setyawati, Aswanti; Zainal, Munawaroh
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3720

Abstract

Contextual performance is of paramount importance within organizational settings, thereby necessitating a heightened focus on its manifestation. Therefore, this research aims to determine the influence of ethical leadership on contextual performance with good corporate governance (GCG) mediation. The sample comprised 325 employees engaged in the consumer goods, finance, trade, services, and investment sectors in Indonesia. The method of data collection employed a questionnaire utilizing a Likert scale. The analytical approach utilized structural equation modeling grounded in Partial Least Square (SEM-PLS), complemented by descriptive and correlational analyses. The findings of the research indicate that ethical leadership exerts a direct influence on both GCG and contextual performance, that GCG directly affects contextual performance, and that ethical leadership indirectly impacts contextual performance via GCG. This evidence substantiates a novel empirical framework concerning the effect of ethical leadership on employee contextual performance via GCG. This framework is posited to serve as a basis for stimulating discourse among scholars and researchers, while also acknowledging the existing limitations.
The Role of E-Service Quality and Price Perception: Key to Increasing Loyalty through Consumer Satisfaction Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3941

Abstract

Purpose: This study aims to analyse the effect of E-Service Quality and Price Perception on consumer loyalty, with consumer satisfaction as a mediating variable. Methodology/Approach: In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. The sampling process used the Roscoe technique and the probability sampling method. This survey was used to test the validity and reliability of the instrument and to test the hypothesis to identify the direct and indirect effects between research variables. The study indicates that e-service quality directly affects customer satisfaction and loyalty. Results/Findings: Price perception plays an important role in shaping customer satisfaction and loyalty, where customers who consider prices fair and in line with the value, they receive are likely to feel higher Satisfaction and stronger loyalty. Satisfaction, in turn, acts as a mediator, increasing the positive impact of e-service quality and price perception on loyalty.Conclusions: E-service quality and price perception significantly influence customer satisfaction and loyalty, with satisfaction acting as a mediator in strengthening these relationships. Businesses must enhance service reliability, responsiveness, and user-friendliness while ensuring competitive and transparent pricing to improve customer retention. Implementing data-driven strategies, proactive communication, and technological innovations will further sustain long-term customer satisfaction and loyalty.Limitations: The study only focuses on the logistics sector (J&T and JNE), so the results may not apply to other industries.Contribution: Highlights the relevance of the Expectancy Disconfirmation Theory (EDT) in digital services.
Analysis of Customer Loyalty Influenced by E-Service Quality and Promotion through Consumer Satisfaction as Mediation Variable Yulihapsari, Ika Utami; Indrawan, Rully; Simarmata, Juliater; Zainal, Munawaroh
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1579

Abstract

This study aims to analyze the effect of E-Service Quality and Promotion on consumer loyalty, with consumer satisfaction as a mediating variable. In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. This survey was used to test the validity and reliability of the instrument and test the hypothesis to identify direct and indirect influences between the research variables. The results of the study indicate that E-Service Quality and Promotion have a direct influence on consumer satisfaction and loyalty. In addition, E-Service Quality and Promotion indirectly affect consumer loyalty through consumer satisfaction. The practical implications of these findings emphasize that efforts to improve service quality and positive promotional strategies can be a strategic step in increasing consumer satisfaction, ultimately contributing to customer loyalty. The findings of this study provide strategic insights for companies, especially in the technology-based service sector, such as delivery services or e-commerce. Companies need to improve the quality of electronic services by ensuring a reliable, fast, secure, and easy-to-use platform and providing responsive customer service.
Dinamika Hubungan Antar pemerintah dalam Kebijakan Subsidi Transportasi Perkotaan Skema Buy the Service Amirulloh, Amirulloh; Dwi Suseno, Bambang; Iqbal, M. Ali; Zainal, Munawaroh
Jurnal Penelitian Transportasi Darat Vol. 27 No. 2 (2025): Jurnal Penelitian Transportasi Darat
Publisher : Sekretariat Badan Kebijakan Transportasi, Formerly by Puslitbang Transportasi Laut, Sungai, Danau, dan Penyeberangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/jptd.v27i2.2420

Abstract

Kebijakan subsidi transportasi perkotaan skema Buy the Service (BTS) menghadapi tantangan koordinasi, penyelarasan pusat–daerah, kapasitas kelembagaan, dan resistensi aktor sehingga efektivitas implementasinya belum optimal. Penelitian ini bertujuan menganalisis pengaruh tujuh variabel anteseden terhadap efektivitas kebijakan BTS dan menguji peran mediasi otoritas pemerintah daerah. Penelitian dilakukan pada 14 kota penyelenggara BTS dengan 400 responden yang dipilih melalui purposive sampling. Analisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) untuk menguji validitas, reliabilitas, path coefficients, effect size, dan mediasi. Hasil penelitian menunjukkan bahwa otoritas Pemda menjadi penentu utama efektivitas kebijakan, dengan pengaruh langsung terbesar yaitu 0,626. Efek mediasi juga signifikan pada seluruh variabel, terutama penyelarasan kebijakan (0,234) dan resistensi (0,232). Model memenuhi syarat validitas dan tidak mengalami multikolinearitas (VIF < 5). Penelitian ini menyimpulkan bahwa efektivitas kebijakan subsidi transportasi perkotaan skema BTS sangat dipengaruhi oleh peran otoritas pemerintah daerah sebagai mediator utama yang paling menentukan kinerja layanan. Secara umum, rekomendasi penelitian meliputi penguatan kewenangan dan kapasitas institusional pemerintah daerah, penyelarasan kebijakan antara pemerintah pusat dan daerah, pengelolaan resistensi para aktor terdampak, penyempurnaan desain regulasi berbasis kinerja, serta peningkatan partisipasi publik dan sistem monitoring berbasis data guna meningkatkan akuntabilitas dan keberlanjutan implementasi kebijakan BTS.
Effect of Digital Marketing Implementation Towards Muslim Fashion Brand Awareness And Brand Image Putra, Arvin Enditya; Bustaman, Yosman; Zainal, Munawaroh
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.722 KB) | DOI: 10.54099/ijibmr.v5i2.43

Abstract

TDigital marketing has a positive impact on brand awareness and brand image. This can have a good effect on the economy as it can increase brand awareness and brand image of Muslim fashion brands. This good effect on the economy will translate into improved company performance in covid'19. This study aims to determine the influence of the company's digital marketing on brand awareness and brand image on covid'19 in Muslim fashion brands. This study uses multiple regression on panel data from a sample of 100 respondents based in Indonesia. The variable of this research is digital marketing in Muslim fashion brands, and other variables are brand awareness and brand image to see what effect digital marketing has on these variables in covid'19. The results of the study resulted in t value > t table and sig < 0.05 from each hypothesis that everything was declared accepted because t value > t table and sig < 0.05. This study shows that there is a significant influence on digital marketing on Muslim fashion brands on brand awareness and brand image in the covid'19 pandemic
Co-Authors Ahmad, Irdham Amirulloh, Amirulloh Aswanti Setyawati Bustaman, Yosman Dea Prasetyawati, Dea Ika Utami Yulihapsari Indrawan, Rully Juliater Simamarta Lumbantoruan, Theresia Melisa M. Ali Iqbal Prasetiawan, Saptana Tri Putra, Arvin Enditya Suseno, Bambang Dwi Tri Prasetiawan, Saptana Wisastra, Agatha