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Muafiq, Farikhul
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Humanities Economics, Econometrics & Finance Social Sciences

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PELAKSANAAN PROGRAM KESEHATAN DAN KESELAMATAN KERJA DI LINGKUNGAN KERJA GUNA MENINGKATKAN PRODUKTIVITAS KERJA Mulyapradana, Aria; Kharis, Aghus Jamaludin; Muafiq, Farikhul; Asyarotun; Kamilia, Nurul
Jurnal Bina Akuntansi Vol. 12 No. 1 (2025): Jurnal Bina Akuntansi Volume 12 Nomor 1 bulan Januari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jba.v12i1.732

Abstract

The aim of this research is to determine whether the implementation of occupational health and safety programs in the work environment can increase employee work productivity. The method used was a qualitative descriptive approach with 4 informants from UMKM Jie Food Sejahtera consisting of 1 business owner and 3 employees in the production section. Data collection techniques use interviews, observation and literature studies. The results of the research are that MSME Jie Food Sejahtera has implemented the K3 program in the work environment quite well, this has an impact on employees feeling safe and comfortable at work so that work productivity increases. There are several things that business owners need to pay attention to, including providing regular K3 training, updating work instructions, increasing employee awareness of using PPE while working
The Impact Of Entrepreneurial Orientation, Innovation, And Market Orientation On Business Performance Of SMEs Erliyani, Ita; Hamdany, Mohammad Azharie; Muafiq, Farikhul; Bambang
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.681

Abstract

This study explores the impact of Entrepreneurial Orientation (EO), Innovation, and Market Orientation (MO) on the business performance of Small and Medium Enterprises (SMEs) in Indonesia. Using a sample of 200 SMEs, the study employs Structural Equation Modeling (SEM) to analyze the relationships between these strategic orientations and business performance. The results indicate that EO, Innovation, and MO all have significant positive effects on business performance. EO enhances SME performance by fostering risk-taking, proactiveness, and innovativeness, while Innovation drives growth through product, process, and organizational innovations. MO, which emphasizes customer and competitor insights, further contributes to improved business performance. The study highlights the importance of integrating these orientations to enhance competitiveness and achieve sustainable growth. These findings offer valuable insights for SME managers and policymakers aiming to improve business outcomes in Indonesia.
Analyzing The Effect Of Customer Satisfaction, Service Quality, And Brand Image On Customer Loyalty In E-Commerce Platforms Palupi, Murraya Putri; Muafiq, Farikhul
Journal Management & Economics Review (JUMPER) Vol. 3 No. 2 (2025): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i2.685

Abstract

The rapid growth of e-commerce platforms has significantly transformed consumer shopping behavior, making customer loyalty a key competitive advantage in the digital marketplace. This study investigates the effects of customer satisfaction, service quality, and brand image on customer loyalty in the context of e-commerce. Using a quantitative approach, primary data were collected through a structured questionnaire from 250 active e-commerce users. Data analysis was conducted using multiple linear regression to examine the relationships among the variables. The results reveal that all three factors—customer satisfaction, service quality, and brand image—have a significant and positive impact on customer loyalty. Notably, brand image emerged as the most influential predictor, underscoring the importance of emotional and psychological associations with the brand in retaining customers. These findings suggest that e-commerce platforms must prioritize delivering superior service experiences, maintaining high customer satisfaction levels, and strategically managing their brand image to foster long-term loyalty. This study contributes to the growing literature on digital consumer behavior and provides practical insights for e-commerce managers and marketers seeking to enhance customer retention.
Co-Authors Aria Mulyapradana, Aria Asyarotun Bambang Erliyani, Ita Hamdany, Mohammad Azharie Kamilia, Nurul Kharis, Aghus Jamaludin Palupi, Murraya Putri