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All Journal (JUMPER) Journal of Information System, Technology and Engineering Socius: Social Sciences Research Journal
Hamdany, Mohammad Azharie
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Digital Transformation Strategy for MSMEs to Increase Competitiveness: An Indonesian Case Study Santoso, Cahyo Budi; Laksniyunita, Wanda; Sitompul, Gabriel Amadeus; Hamdany, Mohammad Azharie; Lestari, Eko Budi
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17209651

Abstract

This study aims to determine the digital transformation strategies of MSMEs to increase competitiveness: A Case Study of Indonesia. This study uses a descriptive qualitative approach with a case study design to explore the digital transformation strategies of MSMEs in Indonesia. Data were collected through in-depth interviews, participant observation, and documentation. Then, they were analyzed using data reduction, data presentation, and conclusion drawing. The results show that the digital transformation strategy involves three main aspects: marketing, operations, and human resource development. MSMEs utilize social media and marketplaces to expand their markets and increase sales. The application of technology to operational aspects, such as digital recording and stock management, helps improve business efficiency and accuracy, while human resource development through training accelerates the digital adaptation process. However, this transformation still faces challenges such as limited infrastructure, low digital literacy, limited human resources and finances, and data security. Therefore, support from the government, the private sector, and the community is needed to create an inclusive digital ecosystem.
The Impact Of Entrepreneurial Orientation, Innovation, And Market Orientation On Business Performance Of SMEs Erliyani, Ita; Hamdany, Mohammad Azharie; Muafiq, Farikhul; Bambang
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.681

Abstract

This study explores the impact of Entrepreneurial Orientation (EO), Innovation, and Market Orientation (MO) on the business performance of Small and Medium Enterprises (SMEs) in Indonesia. Using a sample of 200 SMEs, the study employs Structural Equation Modeling (SEM) to analyze the relationships between these strategic orientations and business performance. The results indicate that EO, Innovation, and MO all have significant positive effects on business performance. EO enhances SME performance by fostering risk-taking, proactiveness, and innovativeness, while Innovation drives growth through product, process, and organizational innovations. MO, which emphasizes customer and competitor insights, further contributes to improved business performance. The study highlights the importance of integrating these orientations to enhance competitiveness and achieve sustainable growth. These findings offer valuable insights for SME managers and policymakers aiming to improve business outcomes in Indonesia.
The Influence of Change Management, IT Infrastructure Capability, and Knowledge Management on Digital Transformation Success in Healthcare Units Tawil, Muhamad Risal; Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Salim, Brian Sebastian; Akhirianto, Pas Mahyu; Dorothy, Natasha Auriel
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.208

Abstract

The​‍​‌‍​‍‌ research reviewed the influence of change management, IT infrastructure, and knowledge management on the health units sector in Indonesia. A quantitative, explanatory research design along with a survey research method was employed to carry out this study, where data were obtained from a sample of 180 staff and managers in hospitals, community health centres and clinics with integrated digitised health systems. Some of the respondents were chosen through purposive sampling, mainly those who were directly involved in the digitisation process in the health sector. In the end, the three variables were all found to have positively and significantly influenced the success of the digital transformation. Hence, the success of digital transformation depends on the effective management of change, the quality of the infrastructure, and the organization's knowledge stock and flow the capability to capture, process, and disseminate ​‍​‌‍​‍‌knowledge.
The Influence of Digital Supply Chain Agility, Digital Cultural Transformation, and Sustainable Innovation on Digital Revenue Resilience in the MSME Sector Gai, Ardiyanto Maksimilianus; Apramilda, Riesna; Hamdany, Mohammad Azharie; Syofya, Heppi; Yusnanto, Tri; Defitri, Siska Yulia
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.291

Abstract

Micro small and medium enterprises need to overcome difficulties which diminish their financial success through digital economy benefits which create new business opportunities. The researchers of this study investigate how digital supply chain agility and digital cultural transformation together with continuous innovation impact digital revenue resilience which exists within the MSME sector. The researchers of this study implement their research through a quantitative method which uses an explanatory framework. The research data were obtained by distributing questionnaires to 160 MSME respondents who have adopted digital technology in their business activities using a purposive sampling technique. The researchers used multiple linear regression analysis to examine data after they conducted validity testing and reliability testing together with classical assumption testing. The study shows that digital supply chain agility and digital cultural transformation together with continuous innovation create positive effects which help organizations achieve digital revenue resilience. Digital supply chain agility enhances operational flexibility and product distribution systems because organizations use digital cultural transformation to adopt digital technologies. Continuous innovation enables organizations to develop products and services which better satisfy changing market needs thus improving their business competitiveness. The study results provide business practitioners with guidance which helps them develop digital business strategies that sustain their organizations through changing times.
Co-Authors Akhirianto, Pas Mahyu Anantadjaya, Samuel PD Anggreni, Made Ayu Ardiyanto Maksimilianus Gai Assery, Syeh Bambang Cahyo Budi Santoso Devy Sofyanty Dorothy, Natasha Auriel Erliyani, Ita Haribowo, Rio Hendy Tannady Heppi Syofya, Heppi I Wayan Ruspendi Junaedi Ika Suhartanti Darmo Jayanto, Imam Laksniyunita, Wanda Lestari, Eko Budi Muafiq, Farikhul Mudasetia, Mudasetia Muhamad Risal Tawil Nawangwulan, Irma M Riesna Apramilda Salim, Brian Sebastian Sanjayyana, Adzka Rosa Siska Yulia Defitri Sitompul, Gabriel Amadeus Tri Yusnanto Tyahya Whisnu Hendratni Wibowo, Rendi