Palupi, Murraya Putri
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Application of Cooperative Accountability on Cooperatives “Nakula” Ampah (Financial Year 2021-2024) Palupi, Murraya Putri; Ramadhany, Ridha; Sahay, Marvy Ferdian Agusta; Kumalasari, Intan
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 1 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i1.75007

Abstract

Accountability is an essential control mechanism in ensuring the achievement of optimal results in the process of providing public services. This process includes understanding tasks and functions, planning, implementation, and evaluation of achievements, all of which can influence the activities of other parties, especially service recipients. This research aims to evaluate the implementation of accountability principles at the "Nakula" Ampah Cooperative during the 2021–2024 Financial Year period, by referring to the Permenkop dan UKM No. 20 /Per/M.KUMK/IX/2015. The research focus is directed at three main dimensions of accountability in cooperatives, namely organizational accountability, service management accountability, and financial accountability. The method used is a descriptive qualitative approach with data collection techniques in the form of direct observation and analysis of cooperative annual report documentation. The research results illustrate that although cooperatives have tried to implement accountability principles according to regulations, there are still a number of weaknesses, especially in low member participation and the delivery of information from management to members. One indicator of weak accountability is the decrease in the value of Remaining Business Results of 37.66% in the last financial year compared to the previous year. This decline shows that there are problems in the efficiency of cooperative business management and the lack of periodic performance evaluations, coupled with the lack of awareness among members to commit to repaying loans on time. This research recommends increasing the management capacity of administrators, digitizing financial reports, and strengthening internal and external monitoring mechanisms to increase accountability and sustainable performance of cooperatives.
Analyzing The Effect Of Customer Satisfaction, Service Quality, And Brand Image On Customer Loyalty In E-Commerce Platforms Palupi, Murraya Putri; Muafiq, Farikhul
Journal Management & Economics Review (JUMPER) Vol. 3 No. 2 (2025): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i2.685

Abstract

The rapid growth of e-commerce platforms has significantly transformed consumer shopping behavior, making customer loyalty a key competitive advantage in the digital marketplace. This study investigates the effects of customer satisfaction, service quality, and brand image on customer loyalty in the context of e-commerce. Using a quantitative approach, primary data were collected through a structured questionnaire from 250 active e-commerce users. Data analysis was conducted using multiple linear regression to examine the relationships among the variables. The results reveal that all three factors—customer satisfaction, service quality, and brand image—have a significant and positive impact on customer loyalty. Notably, brand image emerged as the most influential predictor, underscoring the importance of emotional and psychological associations with the brand in retaining customers. These findings suggest that e-commerce platforms must prioritize delivering superior service experiences, maintaining high customer satisfaction levels, and strategically managing their brand image to foster long-term loyalty. This study contributes to the growing literature on digital consumer behavior and provides practical insights for e-commerce managers and marketers seeking to enhance customer retention.