Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Dehasen Untuk Negeri
Puspita, Anggri
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EFEKTIFITAS PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM UPAYA MEMBANGUN BRAND IMAGE PADA PT. TELKOMSEL KOTA BENGKULU Fiona, Febzi; Susetyo, Sugeng; Nasution, Nasution; Widodo, Slamet; Puspita, Anggri
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No S1 (2019): Special Issue Tantangan Bisnis di Era Digital
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.552 KB)

Abstract

This study aim to determine the implementation of CSR programs and measure the effectiveness of implementing CSR in building the brand image of PT. Telkomsel Bengkulu branch. Data collection methods used are the method of observation, interviews, and documentation. The results showed the implementation of the CSR program can improve communication and good relations between the company, the community, and its stakeholders. Besides, the implementation of CSR is considered useful in building the brand image. These implementations can be seen from the lack of conflicts that occur between companies, communities and increasing sales volumes. CSR implemented by PT. Telkomsel Bengkulu also consistently helps the company's sustainable growth. The results of this study can provide information for companies to implement CSR programs because it can sustainably help the company's sustainability. Keywords: CSR; Brand Image
Peningkatan Kinerja SDM UMKM Melalui Pelatihan Media Sosial Untuk Pemasaran Dan Branding Praningrum, Praningrum; Puspita, Anggri; Daulay, M Yasser Iqbal; Nasution, Suswati
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8833

Abstract

The purpose of this PKM activity is to provide basic HRM training for Micro, Small and Medium Enterprises of Central Bengkulu. The method of community service activities begins with the preparation stage and problem identification through field surveys. The survey was conducted by looking at the condition of SMES and discussing directly with the Owner of Central Bengkulu SMES. The survey intends to identify the needs and opportunities for the need for social media for SMES business actors. Then, the socialization and training stages were carried out by the team. The result of this community service activity is the knowledge of participants, in this case SMES business actors, regarding the need for social media to increase marketing and product branding. After the PKM activities were carried out and the material presentation was delivered, it was found that the participants' knowledge about social media had increased.
Co-Authors Daulay, M Yasser Iqbal Fiona, Febzi Nasution Nasution Nasution, Suswati Praningrum, Praningrum Slamet Widodo Susetyo, Sugeng