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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan
Mekaniwati, Ani
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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The Development Of Self-Employed Novice Entrepreneurs In Lampung Province, Indonesia Arisandy, Yosy; Mekaniwati, Ani; Munawar, Aang; Darmawan, Iwan; Rizal, Yose
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3510

Abstract

The empowerment of novice entrepreneurs is vital for fostering inclusive economic development and addressing structural unemployment in Indonesia. This study evaluates the effectiveness of the Independent Novice Entrepreneur Program (Tenaga Kerja Mandiri Pemula/TKMP) implemented by the Ministry of Manpower in Lampung Province. Using a mixed-methods approach, the research integrates quantitative data from surveys and progress reports with qualitative insights from interviews with mentors and participants. The program’s performance is assessed based on five Key Performance Indicators (KPIs): (1) production of goods/services, (2) implementation of marketing strategies, (3) maintenance of financial cash flow records, (4) acquisition of Business Identification Numbers (NIB), and (5) development of structured business plans. Findings reveal that the program exceeded the 60% achievement target across all KPIs, with the highest performance in product development (94.19%) and marketing strategy (91.60%). However, challenges remain in financial literacy, NIB registration, and long-term business sustainability. This study highlights the importance of continuous mentoring, digital literacy, and academic collaboration to strengthen entrepreneurial ecosystems at the local level. The results offer evidence-based recommendations for improving policy design and implementation of entrepreneurship support programs in developing regions.   Keywords:  novice entrepreneurs, entrepreneurship development, government program, business mentoring, financial literacy, digital marketing, Lampung Province, mixed-methods, policy evaluation, small business empowermen
Edukasi Kesehatan Dan Kemandirian Pangan Di Lingkungan Pesantren Taqwa Center: Upaya Meningkatkan Perilaku Hidup Sehat Dan Ketahanan Pangan Mekaniwati, Ani; Andana, Esperaldy Muhammad; Munawar, Aang; Purba, Jan Horas Veryady; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 2 (2025): JADKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i2.3971

Abstract

Pesantren sebagai lembaga pendidikan berbasis agama memiliki peran strategis dalam membentuk karakter dan perilaku hidup sehat santri. Namun, tantangan seperti pola makan tidak seimbang, kurangnya aktivitas fisik, dan ketergantungan pada bahan pangan luar masih sering ditemui. Artikel ini membahas program pengabdian masyarakat yang dilaksanakan di Pesantren Taqwa Center, Bogor, dengan fokus pada edukasi kesehatan dan kemandirian pangan. Metode yang digunakan meliputi pelatihan, pendampingan, dan implementasi budidaya hidroponik serta ternak ayam dan ikan. Hasil menunjukkan peningkatan pemahaman santri tentang Perilaku Hidup Bersih dan Sehat (PHBS) serta kemampuan dalam memantau kesehatan mandiri. Selain itu, program kemandirian pangan berhasil mengurangi ketergantungan pesantren pada pasokan luar. Artikel ini juga menyoroti faktor pendukung dan penghambat serta memberikan rekomendasi untuk keberlanjutan program. Kolaborasi multipihak dan integrasi kurikulum kesehatan menjadi kunci keberhasilan program ini
ECONOMIC AND HUMAN RESOURCES IMPROVEMENT IN BOGOR CITY THROUGH ONLINE SALES STRATEGY, FINANCIAL REPORT MANAGEMENT, AND RESOURCE EMPOWERMENT AT KING JUICE FARHAN Mekaniwati, Ani; Mulyana, Mumuh; Rosa, Wulan Wahuni; Ramadhan, Noval; Benekdita, Lucia
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2509

Abstract

Micro, small, and medium enterprises (MSMEs) are businesses classified based on factors such as number of employees, turnover, and total assets. These MSMEs contribute to local regional income, especially by creating jobs and income for the community. innovation and regional development. One of them is King Juice Farhan, which operates in the culinary sector, especially drinks and fruit salads. With an initial capital of 12 million rupiah from savings and support from his parents, King Juice Farhan provides 100 juice and fruit salad menus at affordable prices. Operating since 2021, this business has succeeded in opening two outlets in the Malabar and Ciheulet areas, with a total of 11 employees working in shifts at both outlets. The challenges faced by King Juice Farhan are From the results of interviews conducted with the owner of King Juice, Farhan, several pieces of information were obtained regarding partner problems, including: 1. Not maximizing the use of technology in aspects of online product marketing through paid advertising support, website design, and content planning on social media to increase sales, 2. Limited facilities in terms of production, especially related to equipment that is currently limited, 3. Lack of Owner Understanding in aspects of business management, especially in understanding the preparation of effective financial reports. The Kesatuan Business and Informatics Institute through Community Service activities strives to optimize King Juice Farhan's digital marketing and management, increase production and financial records so that King Juice Farhan can improve continuously.
Co-Authors Aang Munawar Adil Fadillah Andana, Esperaldy Muhammad Arisandy, Yosy Astrini, Danti Benekdita, Lucia Hanifah, Nadia Sabila Husaeni, Fadly Iwan Darmawan Jan Horas Veryady Purba Maulina, Dwi Mumuh Mulyana Nuralviani, Vina Ramadhan, Noval Rosa, Wulan Wahuni Saputri, Eka Nur Srihandoko, Wimpi Sulistiono Taqyudin, Yudin Victor, Haniel Wibowo, Wadudi Yose Rizal Yulia Nurendah