Garuda - Garba Rujukan Digital

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol. 2 No. 1 (2021): JADKES Edisi Januari 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.428

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

Optimalisasi Hilirisasi Bisnis Maggot Melalui Peningkatan Sarana Dan Prasarana, Tata Kelola Dan Strategi Pemasaran Berbasis Digital Pada Bank Sampah Unit Siliwangi Bogor Nurendah, Yulia; Sutarti, Sutarti; Munawar, Aang; Mulyana, Mumuh; Nurachmad, Edi; Setiawan, Budi; Maulina, Dwi; Lestari, Febriana Indah
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2273

The aim of the Partnership-Based MSME Development activity is to resolve the problems of the Siliwangi Waste Bank Unit (BSU) as a collaboration partner. The problems faced by related partners are organizational management, resources and marketing. From an administrative point of view problems arise, for example. there are no guidelines regarding the functions and duties of organizational management, weak administrative management and financial reporting systems. In terms of resources, the problem is that BSU Siliwangi administrators are still weak in understanding organizational development, entrepreneurship and marketing strategies, Magot cultivation skills that need to be improved. The marketing problem is that BSU Siliwangi's marketing strategy has not optimally used digital technology. Based on these problems, several community partnership program activities were implemented, such as training in the use of management and information systems in partner organizations, entrepreneurship training and the use of technology in company development. Training related to organizational management consists of financial management and administration, entrepreneurship training, marketing strategies using digital technology, and Magot cultivation training. The results of this activity are: 1) Establishment of partner organization governance guidelines as well as a simple financial management and recording system for partner organizations; 2) Availability of adequate production facilities, especially vital facilities such as waste chopping machines for Magot feed; 3) Increasing understanding of management and members regarding asset management, capital, entrepreneurship and digital-based marketing strategies through soft skills training and mentoring programs; 4) Establishment of a digital marketing platform in the form of the Web and other digital features (social media Instagram and Tiktok); 5) Increased income at partner organizations; 6) Publication of the results of community partnership program activities in the form of articles in print media and activity videos; 7) Have a Business Identification Number (NIB). Keywords: governance, marketing strategy, downstreaming, digital business, waste bank

Intensi Konsumen Dalam Membeli Produk Ramah Lingkungan Dengan Pendekatan Environmental Awareness Setiawan, Budi; Messakh, Verren Christine; Maulina, Dwi
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 2 No. 1 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v2i1.21

Environmental awareness guides consumers in choosing green products, educates them about nature conservation, and fosters a responsible attitude. This research investigates the relationship between environmental awareness and green product knowledge in encouraging green purchase intention for eco-friendly straw products. The unit of analysis in this research is the individual, with a sample size of 385 respondents selected using purposive sampling techniques. From a green marketing perspective, accumulating green product knowledge through advertising and promotion can influence consumer perception and knowledge, thereby influencing green purchasing behavior. Green product knowledge plays an essential role in forming green purchase intentions, with higher levels of knowledge leading to stronger purchase intentions. However, although environmental awareness can increase consumers' knowledge about green products, it does not significantly influence green purchasing intentions. Environmental awareness does not mediate between green product knowledge and green purchasing intentions.

Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME

K- Popfication in Viral Marketing: Increasing Brand Awareness and Purchasing Decisions of MSMEs Maulina, Dwi; Pasaribu, Popy Novita; Indupurnahayu, Indupurnahayu
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 3 (2024): OKTOBER
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i3.1083

The K-pop phenomenon has become one of the significant global culture trends, impacting not only the entertainment industry but also various aspects of marketing. This study aims to explore the impact of K-pop elements in viral marketing strategies on MSMEs in Indonesia, especially in increasing brands awareness and consumer purchasing decisions. The sample formed of 75 respondents who were selected using purposive sampling, with criteria MSME's customers on on line shopping. Data analysis using Structural Equation Modeling (SEM) with the help of Smart PLS 4.1. The research results shows that K- Popfication has been a significant influence on increasing brands awareness and purchasing decisions. This indicates that marketing strategies that integrate elements of K-Pop culture are effective in increasing brands awareness and encouraging consumers to make purchases. In contrast, neither buzz marketing nor viral marketing showed a significant influence on brands awareness and purchasing decisions in the context of this research. These findings provide important insight that in an effort to increase visibility and sales, K- Popfication has greater potential than other marketing strategies that do not involve elements of popular culture such as K-Pop.

Eksplorasi Faktor Kunci Dalam Diri Karyawan: Implikasi terhadap kinerja karyawan dalam pendekatan Tinjauan Literatur Maulina, Dwi; Hafizh , Abdul; Cipta, Agung Budi; Amirun, Aldino Arief
Diversity: Jurnal Ilmiah Pascasarjana Vol. 4 No. 3 (2024): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v4i3.17472

In an increasingly competitive era of globalization, organizations need to understand the internal factors that influence employee performance to develop effective strategies for enhancing productivity and work quality. The research method used is a literature review, analyzing 15 selected articles based on specific inclusion criteria. The results indicate that a positive self-concept is closely related to better employee performance. Additionally, personal values and individual behavior also significantly influence employee performance. In various sector contexts, this research highlights the importance of building a positive self-concept among employees to enhance organizational productivity and efficiency. Further research is needed to understand the complex relationship between these internal factors and employee performance, as well as to apply these findings specifically in various organizational contexts. Overall, this study demonstrates that a better understanding of self-concept, personal values, and individual behavior can assist management in developing more effective strategies to improve employee performance and achieve organizational goals.

Edukasi Kesehatan Dan Kemandirian Pangan Di Lingkungan Pesantren Taqwa Center: Upaya Meningkatkan Perilaku Hidup Sehat Dan Ketahanan Pangan Mekaniwati, Ani; Andana, Esperaldy Muhammad; Munawar, Aang; Purba, Jan Horas Veryady; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 2 (2025): JADKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i2.3971

Pesantren sebagai lembaga pendidikan berbasis agama memiliki peran strategis dalam membentuk karakter dan perilaku hidup sehat santri. Namun, tantangan seperti pola makan tidak seimbang, kurangnya aktivitas fisik, dan ketergantungan pada bahan pangan luar masih sering ditemui. Artikel ini membahas program pengabdian masyarakat yang dilaksanakan di Pesantren Taqwa Center, Bogor, dengan fokus pada edukasi kesehatan dan kemandirian pangan. Metode yang digunakan meliputi pelatihan, pendampingan, dan implementasi budidaya hidroponik serta ternak ayam dan ikan. Hasil menunjukkan peningkatan pemahaman santri tentang Perilaku Hidup Bersih dan Sehat (PHBS) serta kemampuan dalam memantau kesehatan mandiri. Selain itu, program kemandirian pangan berhasil mengurangi ketergantungan pesantren pada pasokan luar. Artikel ini juga menyoroti faktor pendukung dan penghambat serta memberikan rekomendasi untuk keberlanjutan program. Kolaborasi multipihak dan integrasi kurikulum kesehatan menjadi kunci keberhasilan program ini

LAYANAN PEMINATAN DAN PERENCANAAN DALAM KURIKULUM MERDEKA BELAJAR DI SMA NEGERI 12 JAKARTA Maulina, Dwi; Hajar, Siti
Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Vol 7, No 2 (2024): Juli
Publisher : PABKI (Perkumpulan Ahli Bimbingan dan Konseling Islam) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/alisyraq.v7i2.766

Problems with specialization and planning services in schools are often caused by pressure from the social environment, a mismatch between students' interests and skills, and limited resources. SMA Negeri 12 Jakarta runs an merdeka belajar curriculum facing problems in implementing specialization and planning services, namely limited counseling teachers as resources. The purpose of the research is to describe the specialization and planning services implemented by counseling teachers at SMA Negeri 12 Jakarta and the problems faced in the merdeka belajar curriculum. The research method is descriptive qualitative. Through interview, observation, and documentation methods. The research subjects were the principal, vice principal for academic affairs, counseling teacher coordinator, and students. Data processing using the NVivo14 application results in the world cloud and project map. The results show that collaboration between counseling teachers, vice principals of academic affairs, subject teachers and parents can support the implementation of specialization and planning service programs in schools to help overcome the problems that occur in these schools.

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