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All Journal International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Economic Education and Entrepreneurship Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Entrepreneurship RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Empowerment Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO VISA: Journal of Vision and Ideas
Rahmi, Vembri Aulia
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Optimalisasi Peningkatan Kinerja Usaha “CV. Bolu Ketan Mendut” Terhadap Daya Saing Bisnis Rahmawati, Risma; Rahmi, Vembri Aulia; Ismanto, Hadi
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3103

Abstract

Penelitian ini bertujuan untuk mengetahui strategi optimalisasi kinerja bisnis dan strategi apa saja yang digunakan untuk meningkatkan kinerja oleh CV. Bolu Ketan Mendut dengan nama brand “IT’S ME TIME SNACK” untuk dapat bersaing dan bertahan dalam meningkat daya saing. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif, pengumpulan data melalui observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukan bahwa Manajemen kinerja CV. Bolu Ketan Mendut telah dioptimalkan. Salah satu bentuk pengoptimalan perusahaan, yaitu melalui perbaikan struktur organisasi. Ketidakefektifan dan tidak efisiensinya struktur organisasi yang didukung oleh kurangnya persediaan bahan baku. Perusahaan melakukan evaluasi dengan mengoptimalkan kinerja bisnis berupa penyusunan struktruk organisasi baru serta penetapan jadwal pembelian bahan baku yang sistematis serta menggunakan analisis SWOT berbasis BSC (Balance Scorecard) sebagai analisa strategi peningkatan kinerja perusahaan guna meningkatkan dan menguatkan daya saing perusahaan.
INOVASI BISNIS WARUNG RAJAA BASSOO DENGAN MENGGUNAKAN METODE TEN TYPES OF INNOVATION Ramadhan, Ahmad Ferdiansyah; Rahmi, Vembri Aulia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11502

Abstract

The culinary business is a large market with a large population. Rajaa Bassoo has proven capable of being competitive and innovative in developing its business. This research aims to determine the innovations and tactics that have been implemented by Rajaa Bassoo and its competitors. Providing recommendations for Rajaa Bassoo's innovations and new tactics so that the business can be sustainable. This research used descriptive qualitative methods at Rajaa Bassoo on Jl Dr Wahyudin Sudiro Husodo Gang Raya 24 No 15, Randuagung Village, Kebomas District, Gresik Regency. Data was taken from one business owner, one supplier and three competitors, namely Bakso Ikip and Bakso Giman from the city of Gresik. The research results show that the business innovations that have been used by Rajaa Bassoo and its competitors, namely Bakso Giman competitors, use Premium tactics, Engaging Functionality, Complements, Process Standardization, Loyalty Programs. For Bakso Ikip competitors Disagreegate, Alliances, Process Standardization, Complements, Try Before You Buy. In new innovations that are appropriate for Rajaa Bassoo, they use Premium, Superior Product, Styling, Organizational Design, Experience Center, Values Alignment, Certification, Community And Belonging tactics. The results of other research also found a new canvas model business that was suitable for Rajaa Bassoo to run.
Co-Authors Agung Santoso, Agung Aries Kurniawan Ery Tri Djatmika RWW Hadi Ismanto Hidhayah, Anysha Nur Ifahda Pratama Hapsari Ismanto, Hadi Ismanto Maknunah, Nur Saidatul Nawang Sari, Yuni Nurjanah, Yuanita Puji Handayati Ramadhan, Ahmad Ferdiansyah Respati, Putra Panji Risma Rahmawati Sholihah, Vina Mar'atus