Garuda - Garba Rujukan Digital

Kegiatan Pemberdayaan Masyarakat dalam Mewujudkan Layanan Perpustakaan Berbasis Inklusi Sosial: Studi Kasus pada Perpustakaan Umum Kabupaten Magelang Mahdi, Reza; Asari, Andi
Jurnal Penelitian Kesejahteraan Sosial Vol 19, No 3 (2020): Jurnal Penelitian Kesejahteraan Sosial
Publisher : Babes Litbang Yankessos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31105/jpks.v19i3.2046

Pemberdayaan masyarakat merupakan kegiatan yang membuat masyarakat terampil dan terdidik dalam berkegiatan. Keberadaan perpustakaan umum suatu daerah berperan dalam memberdayakan masyarakatnya mengetahui perpustakaan umum sebagai sarana belajar sepanjang hayat bagi seluruh lapisan masyarakat. Saat ini, Perpustakan Umum Kabupaten Magelang memiliki banyak kegiatan pelibatan seluruh lapisan masyarakat demi tercapainya layanan perpustakaan berbasis inklusi sosial yang berarti mengangkat harkat dan martabat masyarakat yang berpotensi termarjinalkan seperti ekonomi rendah dan penyandang disabilitas. Namun inklusi sosial itu sendiri memiliki arti tak hanya seputar masyarakat yang perekonomiannya rendah dan penyandang disabilitas, tetapi masyarakat yang berpotensi termarjinal karena etnis atau bahkan penderita HIV/ODHA. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus. Berdasarkan data yang ditemukan Perpustakaan Umum Kabupaten Magelang sudah banyak melakukan kegiatan pemberdayaan masyarakat bagi seluruh lapisan masyarakat namun belum terhadap masyarakat HIV/ODHA. Penelitian ini memiiliki rekomendasi yaitu hal terkait pemberdayaan HIV/ODHA oleh perpustakaan umum bisa dikaji lebih lanjut.

Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy Wulandari, Siti Sri; Diah, Mohd Lizam Bin Mohd; Asari, Andi
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.527

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia. Using a quantitative approach, Structural Equation Modeling (SEM) with WarpPLS was employed to analyze data from 70 MSME owners collected through questionnaires. The results demonstrate that market orientation significantly influences both digital literacy and business performance. However, digital literacy does not mediate the relationship between market orientation and business performance, suggesting that its role is direct rather than intermediary. These findings highlight the critical importance of market-oriented strategies in driving MSME success and underline the necessity for improved digital literacy to enhance competitive advantage. MSME managers are encouraged to adopt structured customer feedback mechanisms, invest in digital training programs, and leverage market monitoring tools to better adapt to dynamic market demands. By integrating market orientation with advanced digital practices, MSMEs can achieve sustainable growth and improved operational efficiency. Future research should explore other potential mediators, such as innovation capacity or organizational culture, to better understand the dynamics of MSME performance. This study provides valuable insights into how MSMEs in mid-tier urban centers can thrive in the digital era, contributing to broader discussions on entrepreneurship and digital transformation in developing economies.

Performance of Archivist in Library and Archive Departement of Batu City Mardhotillah, Annisa Ilmi; Asari, Andi; Nurchasanah, Nurchasanah
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar

The archivists in the Batu City Department of Library and Archives play a pivotal role in ensuring efficient archival services for the community. This study evaluates their performance, focusing on record acquisition, management, preservation, and service delivery. Utilizing a qualitative approach, the research incorporates observations, interviews with 15 archivists, and examination of departmental records over six months. The analysis includes data reduction, modeling, and verification processes to derive comprehensive insights. The findings reveal that the archivists’ effectiveness is significantly influenced by their educational background, ongoing training, and accumulated work experience. Despite their competence, a notable gap exists in the formal academic qualifications related to archival studies. Moreover, disparities in training access further exacerbate performance inconsistencies. Consequently, while the current procedures are well-adhered, improvements are essential. To address these challenges and enhance expertise, it is recommended that archivists with formal archival education be recruited. Additionally, implementing a structured training program that offers equal participation opportunities can bridge the skill gap. Lastly, reducing non-core tasks will enable archivists to focus on their primary responsibilities, improving overall service delivery. These measures are anticipated to positively impact the department’s ability to meet community needs and enhance organizational efficiency.

Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections Suleman, Nursaban Rommy; Zaid, Sudirman; Lada, Suddin; Asari, Andi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3470

This study aims to analyze and explain the influence of political marketing mix and brand personality on brand image and their implications for voting decisions for legislative candidates from the Golkar Party in Wakatobi Regency. Data collection was conducted through questionnaires and documentation. The study population consisted of 12,729 voters who selected legislative candidates from the Golkar Party in Wakatobi Regency, with a sample size of 75 respondents. The analysis tool used was SmartPLS. The results indicate that the political marketing mix significantly influences the brand image of the Golkar Party, and brand personality also affects the brand image of the Golkar Party in Wakatobi Regency. Additionally, the political marketing mix has a significant impact on voting decisions for legislative candidates from the Golkar Party, as does brand personality. Brand image itself also influences voting decisions for legislative candidates from the Golkar Party. Indirectly, the political marketing mix affects voting decisions through brand image. This study provides empirical evidence that an effective political marketing mix can enhance the brand image of candidates, thereby strengthening voters' decisions to choose legislative candidates from the Golkar Party. Furthermore, a strong brand personality positively impacts the improvement of the candidate’s brand image, ultimately reinforcing voters' decisions in favor of the Golkar Party's legislative candidates.

Transforming Educational HR Management: Integrating AI and Data Analytics for Enhanced Teacher Performance and Student Outcomes Kurniawanto, Hari; Asari, Andi; Ratuningtyas, Alis; Mubarok, Ahmad; Riyanti, Lilies Esthi
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9658

The increasing adoption of digital technologies in education has reshaped how human resource (HR) management functions are conducted in academic settings. This study examines the transformative potential of artificial intelligence (AI) and data analytics in educational HR management, focusing on their impact on teacher performance and student outcomes. As educational institutions adopt technology-driven solutions, AI tools present new opportunities for optimizing HR functions such as recruitment, performance evaluation, and professional development. Using a mixed-methods approach combining quantitative surveys and qualitative interviews with educators and HR professionals, this research evaluates the effectiveness of AI-driven HR practices. The findings show that AI tools enhance teacher performance by offering personalized feedback, streamlining administrative tasks, and improving professional development. Quantitative results reveal a positive correlation between AI use in HR management and increased teacher effectiveness, leading to better student engagement and academic achievement. Qualitative insights indicate that HR managers value AI for enhancing efficiency and reducing bias, while teachers appreciate actionable feedback. Despite these benefits, ethical concerns arise around data privacy, teacher autonomy, and over-reliance on technology for performance evaluations. To address these challenges, the study recommends establishing ethical guidelines, investing in AI-related training, and conducting longitudinal studies to understand AI's long-term impacts. This research contributes to the growing literature on AI in education by demonstrating its potential to improve HR processes and educational outcomes. The findings offer valuable insights for educators, HR professionals, and policymakers aiming to leverage AI benefits while maintaining a human-centered approach in educatio

Development of MIKIR E-Module Through Service-Learning Community Based Research Putra, Darma; Walid, Abul; Susanti, Try; Asari, Andi
Jurnal Penelitian Pendidikan IPA Vol 11 No 3 (2025): March
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i3.10448

This study aims to develop an e-module based on MIKiR in improving students' mathematical abilities through the mathematical process and why it is necessary to develop and obtain a collaboration model of Lecturers, Teachers and Students in developing e-modules through community service-based research. This study is a RnD development research with the ASSURE model through Service-learning and Community Based Research (SLCBR). Based on the research results, it was concluded that (1) The importance of developing MIKiR e-modules through KKN community-based research, (2) The development of MIKiR e-modules through KKN community-based research produces valid and effective e-modules in facilitating active learning experiences, interaction, communication, and reflection (MIKiR), developing mathematical reasoning proof skills, representation connections, and communication (PRKoKo), and the mathematical process of inquiry-discovery and problem solving (PPPM), (3) The development of MIKiR e-modules through KKN community-based research produces practical e-modules in the form of ease of use of e-modules, efficiency of time use of e-modules, suitability to competencies, interesting, and can be used as independent learning, (4) The collaboration model of lecturers, teachers, and students in this research was designed based on the goals of each individual involved and what their respective responsibilities are in the research.

Performance of Archivist in Library and Archive Departement of Batu City Mardhotillah, Annisa Ilmi; Asari, Andi; Nurchasanah, Nurchasanah
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i2.567

The archivists in the Batu City Department of Library and Archives play a pivotal role in ensuring efficient archival services for the community. This study evaluates their performance, focusing on record acquisition, management, preservation, and service delivery. Utilizing a qualitative approach, the research incorporates observations, interviews with 15 archivists, and examination of departmental records over six months. The analysis includes data reduction, modeling, and verification processes to derive comprehensive insights. The findings reveal that the archivists’ effectiveness is significantly influenced by their educational background, ongoing training, and accumulated work experience. Despite their competence, a notable gap exists in the formal academic qualifications related to archival studies. Moreover, disparities in training access further exacerbate performance inconsistencies. Consequently, while the current procedures are well-adhered, improvements are essential. To address these challenges and enhance expertise, it is recommended that archivists with formal archival education be recruited. Additionally, implementing a structured training program that offers equal participation opportunities can bridge the skill gap. Lastly, reducing non-core tasks will enable archivists to focus on their primary responsibilities, improving overall service delivery. These measures are anticipated to positively impact the department’s ability to meet community needs and enhance organizational efficiency.

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