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All Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal Penelitian Kesejahteraan Sosial Jurnal Ilmiah Manajemen Kesatuan Assyfa Journal of Multidisciplinary Education
Asari, Andi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kegiatan Pemberdayaan Masyarakat dalam Mewujudkan Layanan Perpustakaan Berbasis Inklusi Sosial: Studi Kasus pada Perpustakaan Umum Kabupaten Magelang Mahdi, Reza; Asari, Andi
Jurnal Penelitian Kesejahteraan Sosial Vol 19, No 3 (2020): Jurnal Penelitian Kesejahteraan Sosial
Publisher : Babes Litbang Yankessos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31105/jpks.v19i3.2046

Abstract

Pemberdayaan masyarakat merupakan kegiatan yang membuat masyarakat terampil dan terdidik dalam berkegiatan. Keberadaan perpustakaan umum suatu daerah berperan dalam memberdayakan masyarakatnya mengetahui perpustakaan umum sebagai sarana belajar sepanjang hayat bagi seluruh lapisan masyarakat. Saat ini, Perpustakan Umum Kabupaten Magelang memiliki banyak kegiatan pelibatan seluruh lapisan masyarakat demi tercapainya layanan perpustakaan berbasis inklusi sosial yang berarti mengangkat harkat dan martabat masyarakat yang berpotensi termarjinalkan seperti ekonomi rendah dan penyandang disabilitas. Namun inklusi sosial itu sendiri memiliki arti tak hanya seputar masyarakat yang perekonomiannya rendah dan penyandang disabilitas, tetapi masyarakat yang berpotensi termarjinal karena etnis atau bahkan penderita HIV/ODHA. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus. Berdasarkan data yang ditemukan Perpustakaan Umum Kabupaten Magelang sudah banyak melakukan kegiatan pemberdayaan masyarakat bagi seluruh lapisan masyarakat namun belum terhadap masyarakat HIV/ODHA. Penelitian ini memiiliki rekomendasi yaitu hal terkait pemberdayaan HIV/ODHA oleh perpustakaan umum bisa dikaji lebih lanjut.
Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy Wulandari, Siti Sri; Diah, Mohd Lizam Bin Mohd; Asari, Andi
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.527

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia. Using a quantitative approach, Structural Equation Modeling (SEM) with WarpPLS was employed to analyze data from 70 MSME owners collected through questionnaires. The results demonstrate that market orientation significantly influences both digital literacy and business performance. However, digital literacy does not mediate the relationship between market orientation and business performance, suggesting that its role is direct rather than intermediary. These findings highlight the critical importance of market-oriented strategies in driving MSME success and underline the necessity for improved digital literacy to enhance competitive advantage. MSME managers are encouraged to adopt structured customer feedback mechanisms, invest in digital training programs, and leverage market monitoring tools to better adapt to dynamic market demands. By integrating market orientation with advanced digital practices, MSMEs can achieve sustainable growth and improved operational efficiency. Future research should explore other potential mediators, such as innovation capacity or organizational culture, to better understand the dynamics of MSME performance. This study provides valuable insights into how MSMEs in mid-tier urban centers can thrive in the digital era, contributing to broader discussions on entrepreneurship and digital transformation in developing economies.
Performance of Archivist in Library and Archive Departement of Batu City Mardhotillah, Annisa Ilmi; Asari, Andi; Nurchasanah, Nurchasanah
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The archivists in the Batu City Department of Library and Archives play a pivotal role in ensuring efficient archival services for the community. This study evaluates their performance, focusing on record acquisition, management, preservation, and service delivery. Utilizing a qualitative approach, the research incorporates observations, interviews with 15 archivists, and examination of departmental records over six months. The analysis includes data reduction, modeling, and verification processes to derive comprehensive insights. The findings reveal that the archivists’ effectiveness is significantly influenced by their educational background, ongoing training, and accumulated work experience. Despite their competence, a notable gap exists in the formal academic qualifications related to archival studies. Moreover, disparities in training access further exacerbate performance inconsistencies. Consequently, while the current procedures are well-adhered, improvements are essential. To address these challenges and enhance expertise, it is recommended that archivists with formal archival education be recruited. Additionally, implementing a structured training program that offers equal participation opportunities can bridge the skill gap. Lastly, reducing non-core tasks will enable archivists to focus on their primary responsibilities, improving overall service delivery. These measures are anticipated to positively impact the department’s ability to meet community needs and enhance organizational efficiency.
Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections Suleman, Nursaban Rommy; Zaid, Sudirman; Lada, Suddin; Asari, Andi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3470

Abstract

This study aims to analyze and explain the influence of political marketing mix and brand personality on brand image and their implications for voting decisions for legislative candidates from the Golkar Party in Wakatobi Regency. Data collection was conducted through questionnaires and documentation. The study population consisted of 12,729 voters who selected legislative candidates from the Golkar Party in Wakatobi Regency, with a sample size of 75 respondents. The analysis tool used was SmartPLS. The results indicate that the political marketing mix significantly influences the brand image of the Golkar Party, and brand personality also affects the brand image of the Golkar Party in Wakatobi Regency. Additionally, the political marketing mix has a significant impact on voting decisions for legislative candidates from the Golkar Party, as does brand personality. Brand image itself also influences voting decisions for legislative candidates from the Golkar Party. Indirectly, the political marketing mix affects voting decisions through brand image. This study provides empirical evidence that an effective political marketing mix can enhance the brand image of candidates, thereby strengthening voters' decisions to choose legislative candidates from the Golkar Party. Furthermore, a strong brand personality positively impacts the improvement of the candidate’s brand image, ultimately reinforcing voters' decisions in favor of the Golkar Party's legislative candidates.
Co-Authors Diah, Mohd Lizam Bin Mohd Lada, Suddin Mardhotillah, Annisa Ilmi Nurchasanah Reza Mahdi Siti Sri Wulandari Suleman, Nursaban Rommy Zaid, Sudirman