Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal International Journal of Social and Management Studies (IJOSMAS) Academic Journal of Computer Science Research (AJCSR) International Journal of Business, Law, and Education Bussman Journal : Indonesian Journal of Business and Management Eastasouth Journal of Positive Community Services Business and Investment Review Baileo: Jurnal Sosial Humaniora
Saputra, Fendi
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Effect Of Product Quality And Promotion On Customer Purchase Decisions Of Pizza Hut Restaurant In The City Of Tangerang Selatan With Price As Intervening Variable Suleman, Dede; Saputra, Fendi; Sugiyah, Sugiyah; Aprillia, Aprillia; Martias, Andi; Rohimah, Luthfia; Herawaty, Mety Titin; Rulando, Refindo Pradikta
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.256

Abstract

This study aims to examine and examine the effect of product quality, promotion and price on purchasing decisions by Pizza Hut customers in South Tangerang City. This research is quantitative where data is obtained by giving Likert scale questionnaires to respondents who bought Pizza Hut products in the last three months in South Tangerang City. The data collection method used purposive sampling. From the questionnaires distributed online using the google form link, of the 96 respondents who filled out, only 94 data were eligible for further processing using the SmartPLS version 3.0 software. The results showed that product quality, promotion and price had a significant effect on purchasing decisions. price is not significant as a mediating variable on the effect of product quality on purchasing decisions, while on the effect of promotion on purchasing decisions, price becomes a significant mediating variable
Co-Authors Afrina, Fitri Agusli, Rahmat Andi Martias Ansari, Fajri Aprillia, Aprillia Dede Suleman Desi Dwi Kristanto Desshyfa, Rizana Tarissa Fathor, Khresna Adityo Fitriyah Nurhidayah Iqbal, Muchamad Mety Titin Herawaty Nazwah Irawan, Sophie Ramdani, Remi Rohimah, Luthfia Rulando, Refindo Pradikta Sugianto, Donna Angelina Sugiyah Sugiyah, Sugiyah Tutun Seliari Zulkifli Zulkifli Zulkifli