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ANALISIS MANAJEMEN BISNIS SYARIAH PENGARUH INFORMASI DAN PEMBERIAN HADIAH TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI PADA PENGGUNA BUKALAPAK DI KECAMATAN PAMIJAHAN DAN CIBUNGBULANG, KABUPATEN BOGOR, JAWA BARAT) Andini, Sulian Nur; Suryani, Ermi; Melinasari, Susi
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.169

Abstract

This study aims to determine the variables that influence consumer purchasing decisions which consist of information and gift giving on the Bukalapak platform. This type of research is quantitative research with a survey approach. The population in this study were Bukalapak users in Pamijahan and Cibungbulang Districts. The sample used is using accidental sampling technique, amounting to 100 respondents. With the data collection method used is the distribution of questionnaires. data analysis using multiple regression analysis.The results of multiple regression analysis show that the information variable (X1) partially influences online purchasing decisions (Y) for Bukalapak application users in Pamijahan and Cibungbulang Districts in an Islamic Perspective. with a t-count value of 3.554 > t-table of 1.98472 and a significant value of 0.001 <0.05. And the gift giving variable (X2) partially influences online purchasing decisions (Y) with a t-count of 8.604 > t-table of 1.98472 with a significance value of 0.000 <0.05. And the variables of information and gift giving simultaneously have a significant effect on online purchases (Y) for Bukalapak application users in Pamijahan and Cibungbulang Districts in a Sharia Business Management Perspective. with a calculated F value of 103.7895 > F table of 3.09. Thus the entire hypothesis proposed is proven and acceptable. It can be concluded based on the results of partial and simultaneous and gift giving influence online purchasing decisions from a Sharia Business Management perspective on Bukalapak users in Pamijahan and Cibungbulang Districts.
ANALISIS MANAJEMEN BISNIS SYARIAH PENGARUH PROMOSI FLASH SALE DI APLIKASI E-COMMERCE SHOPEE TERHADAP PERILAKU KONSUMTIF MASYARAKAT KECAMATAN PAMIJAHAN, KABUPATEN BOGOR, JAWA BARAT Heryanti, Riani; Thantawi, Tubagus Rifqy; Suryani, Ermi
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.170

Abstract

This study aims to analyze and explain the variable Flash Sale Promotion in the E-commerce Shopee Application that has a partial or simultaneous effect on the consumptive behavior of the people of Pamijahan District from a Shariah Business Management perspective. The research method used is a quantitative method with simple linear analysis using SPSS Version 25 and Microsoft Excel, and data collection using questionnaires and Google forms with Likert scale measurements. The research sample used the Isaac and Michael formula with a total sample of 348 respondents, namely the people of Pamijahan District. The results of this study are Flash Sale Promotion in the Shopee E-commerce Application which has a partial positive effect on the Consumptive Behavior of the Pamjjahan District Community in a Shariah Business Management Perspective.
ANALISIS MAQASHID SYARIAH DAMPAK KEBERADAAN MINIMARKET MODERN TERHADAP USAHA DAGANG TRADISIONAL DI KECAMATAN PAMIJAHAN, KABUPATEN BOGOR, JAWA BARAT Nasution, Ridhatillah Rosamalinda; Suryani, Ermi; Fadilah, Hafid
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.174

Abstract

Competition between small stalls and minimarkets is a phenomenon that is familiar to our ears, especially in the city of Bogor. Minimarket growth has mushroomed in various locations and has even penetrated into densely populated settlements, especially in the era of globalization and the rapid development of science. This has led to competition between modern grocery stalls and minimarkets. both of them have similarities in selling daily necessities, only the service model and facilities are different. Several previous studies have stated that the turnover of traditional warungs has decreased since the emergence of franchised minimarkets which began to shift the position of traditional stalls in Pamijahan District. This study aims to analyze the impact of modern minimarkets on grocery stalls, as well as analyze it from the perspective of maqashid sharia. The research used descriptive qualitative method with a phenomenological approach, the research subject was in Pamijahan sub-district, Bogor district. The results of this study indicate that grocery shop business actors are affected by the existence of modern minimarkets seen from the decrease in daily turnover and the number of customers. And in the sharia perspective, the grocery shop operators do not feel affected because worship is carried out on their own volition, not because of something else.
ANALISIS MANAJEMEN BISNIS SYARIAH PENGARUH TRANSAKSI BELANJA ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUASAN KONSUMEN PADA E-COMMERCE SHOPEE (STUDI DI DESA PAMIJAHAN, DESA PASAREAN, DESA CIASIHAN, KECAMATAN PAMIJAHAN, KABUPATEN BOGOR, JAWA BARAT) Kusuma Tabriziah, Siti Ningrat; Trihantana, Rully; Suryani, Ermi
Sahid Business Journal : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah Vol 3 No 2 (2024): Mei 2024
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v3i2.175

Abstract

Electronic Commerce (E-Commerce) is an example of advances in information technology, where business transactions are not carried out conventionally, which requires buyers to interact directly with sellers or the necessity to use cash. But the seller is represented by a system that serves buyers online through computer network media. This type of research is quantitative research, with a sample of 342 respondents taken from the Pasarean Village Community and Ciasihan Village Community who use Shopee e-commerce and who carry out online transactions. The data collection method was carried out by distributing questionnaires and google forms to the Pasarean Village Community and Ciasihan Village. Hypothesis testing using Partial Test (t test) and Simultaneous Test (F test). The results of this study indicate that there is a partial effect of online shopping transactions on consumer satisfaction, there is a partial effect of consumer trust on consumer satisfaction, and there is a simultaneous effect of online shopping transactions and consumer trust on consumer satisfaction.