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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Communicare : Journal of Communication Studies Community Engagement and Emergence Journal (CEEJ) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Media and Communication Research Annals of Human Resource Management Research Jurnal Penelitian Journal of Communication Management and Organization
Sukri, Al
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Implementation of Malay leadership Tunjuk Ajar Melayu in Political Communication for Malay Women Leaders Shasrini, Tessa; Saputra, Hamanda Hadi; Sukri, Al
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The values of Tunjuk Ajar Melayu are a cultural heritage that reflects local wisdom in various aspects of life, including in political communication. This study aims to analyze how the values of Tunjuk Ajar Melayu are implemented in the political communication of Malay women's leadership. The research method used is a qualitative approach with in-depth interview techniques and discourse analysis of speeches and political interactions of Malay women leaders. The results of the study show that Malay women leaders apply the values of Tunjuk Ajar Melayu in their political communication through three main aspects: (1) polite and persuasive language, which is used to build emotional relationships with the community; (2) the principle of deliberation and consensus, which is the basis for decision-making and building understanding in the community; and (3) exemplary moral and ethical leadership, which is reflected in an attitude of humility, honesty, and responsibility in carrying out leadership duties. The implementation of these values not only strengthens the legitimacy of Malay women's leadership but also builds public trust, strengthens relationships with the community, and creates harmonious and effective political communication. In conclusion, the implementation of Tunjuk Ajar Melayu in the political communication of Malay female leaders plays an important role in forming an inclusive, ethical, and social harmony-oriented leadership style. This study shows that local cultural values remain relevant in modern political dynamics and can be a sustainable model of political communication.
Literasi Digital: Pemanfaatan Media Sosial Sebagai Media Pendidikan Politik Dalam Pemilu 2024 Sukri, Al; Kamar, Hamsal; Samsudin, Dafrizal; Shasrini, Tessa
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 2 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i2.5768

Abstract

Kemajuan teknologi informasi dan komunikasi (TIK) saat ini mendorong arus informasi yang melimpah. Informasi saat ini tidak hanya dikendalikan oleh media massa utama seperti surat kabar, majalah, telelevisi, radio, media massa online (portal berita) semata, tetapi juga dikendalikan oleh media sosial. Oleh karenanya kehadiran TIK seperti ini harus dimanfaatan sebaik-baiknya untuk menciptakan masyarakat yang informatif, termasuk juga dalam pemilu. Media pendidikan politik salah satunya dapat dilakukan melalui media sosial. Media sosial merupakan salah satu media yang dapat dijadikan media pendidikan politik, namun sebelumnya perlu juga membangun masyarakat yang melek media. Melek media digital dengan pendidikan politik sangat kuat, karena banyak sekali informasi di platform media sosial berupa informasi keliru, tidak benar (hoak), informasi yang dimanipulasi sedemikian rupa untuk kepentingan individu atau kelompok. Tujuan dari Pengabdian masyarakat (PKM) untuk meningkatkan literasi media masyarakat, memanfaatkan media sosial sebagai sumber informasi politik guna meningkatkan partisipasi politik pemilu 2024, terciptanya iklim demokrasi yang positif. Hasil pengabdian ini yaitu masyarakat mampu menggunakan media sosial sebagai media informasi politik, masyarakat berpartisipasi mendistribusikan, memproduksi informasi yang positif terkait pemilu, partisipasi masyarakat pada pemilu meningkat.
Co-Authors Abdillah, Rizky Hadi Saputra, Hamanda Hamsal Hamsal Hamsal, Hamsal Hamzah, Zulfadli Hasan Sazali Hidayat Hidayat Idawati Idawati Imam Hanafi Kamar, Hamsal Mailin Muhammad Arif Nurman Nurman Oktavia, Anggi Putri, Adelia Samsudin , Dafrizal Samsudin, Dafrizal Sundari, Eva Tessa Shasrini