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NON PERFORMING LOAN (NPL) DAN RETURN ON ASSET (ROA) DI KOPERASI NUSANTARA MUARA BUNGO Rusnaini, Sasmita; Hamirul, Hamirul -; M, Ariyanto

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.239 KB) | DOI: 10.31955/mea.v3i1.80

Abstract

Artikel ini bertujuan untuk mengetahui Pengaruh Non Performing Loan (NPL) terhadap Return On Asset di koperasi Nusantara Muara Bungo, dengan menggunakan Metode deskriptif dengan pendekatan Kuantitatif. Hasil penelitian Dari hasil penelitian menunjukkan variabel NPL berpengaruh negatif dan signifikan terhadap ROA. Artinya, setiap perubahan yang terjadi pada variabel independen yaitu NPL akan berpengaruh pada ROA di Koperasi Nusantara KCP Muara Bungo. Secara parsial variabel NPL berpengaruh negatif terhadap ROA pada Koperasi Nusantara. Tanda negatif menunjukkan perubahan yang berlawanan atau berbanding terbalik, yaitu jika variabel (X) NPL meningkat maka variabel (Y) ROA akan menurun. Sebaliknya apabila variabel (X) NPL menurun maka variabel (Y) ROA akan meningkat .
The Influence of Digital Marketing Strategy, Brand Image and Sales Performance with Customer Loyalty as a Moderating Variable Istianingsih, Nanik; M, Ariyanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3667

Abstract

The rapid growth of e-commerce has transformed retail landscapes worldwide, reshaping consumer behavior and intensifying market competition. In Indonesia, Shopee has emerged as a dominant platform in the online fashion sector, leveraging digital marketing strategies, brand image, and customer loyalty to drive sales performance. This study aims to know the effect of digital marketing strategies, brand image on sales performance of Muslim fashion moderated with customer loyalty on Shopee Indonesia. This study used a quantitative approach and employs analysis techniques using SEM-PLS with 213 respondents of Shopee customers. The study showed digital marketing strategies, brand image, and sales performance has significant and positive relationship between. The relationship between marketing strategies and customer loyalty, either directly or as a moderation on sales performance, has not had a significant effect. This research offers important perspectives for e-commerce aiming to enhance their marketing approaches and overall sales in the ever-evolving online Muslim fashion retail sector.
Gaya Kepemimpinan Untuk Kinerja Karyawan Pada Koperasi Unit Desa Karya Mukti Kecamatan Pelepat Ilir Zuhenda, Reza; Darmawanto, Darmawanto; M, Ariyanto; Syahwami, Syahwami; Rusnaini, Sasmita; Hamirul, Hamirul
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 1 No 2 (2021): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.211 KB) | DOI: 10.56870/ambitek.v1i2.27

Abstract

This study aims to determine how much influence leadership style has on employee performance at KUD Karya Mukti. The data obtained in this study were collected through the distribution of questionnaires to 43 respondents and the sampling technique used was total sampling technique. The power analysis used is multiple linear regression and the results of the questionnaire are processed using the SPSS Version 16 program. Based on the results of the assessment that has been carried out, it can be seen that the directive leadership style (XI), supportive leadership style (X2), participatory leadership style (X3), and achievement-oriented leadership style (X4) have an influence on employee performance (Y). This can be proven from the value of R Square which is 0.691% while the remaining 31.9% is influenced by other variables.
Manajemen Pelayanan Penumpang Di Terminal Bus M, Ariyanto; Zulkifli, Zulkifli; Darmawanto, Darmawanto; Tarjo, Tarjo; Hamirul, Hamirul
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 2 No 1 (2022): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.528 KB) | DOI: 10.56870/ambitek.v2i1.34

Abstract

This paper is to find out the use of bus terminals in serving passengers by using a descriptive method with a qualitative approach and using data collection techniques with interviews, 13 informants with research results Bus terminal utilization of passenger services namely Determining Terminal Locations, arranging terminal supporting facilities, Flow arrangement traffic in the terminal supervision area, scheduling of officers in the terminal and evaluation of the terminal operating system. Obstacles encountered in passenger service to the effectiveness of using bus terminals include traffic facilities and infrastructure are still limited, traffic management has not functioned optimally, passenger public transport services are inadequate. Efforts carried out in the service effectiveness of bus terminal utilization on passenger services, namely Improving the waiting area service and the flow of public vehicles within the terminal, improving service in the arrival and departure of vehicles according to a predetermined schedule, Collecting passenger terminal services and Increasing the current flow settings crossing in the terminal surveillance area
Pengaruh Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. Segar Prima Laksana Muara Bungo Hamirul, Hamirul; Sunaryo, Joko; M, Ariyanto; Zulkifli, Zulkifli; Rusnaini, Sasmita; Tarjo, Tarjo
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 2 No 2 (2022): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.228 KB) | DOI: 10.56870/ambitek.v2i2.45

Abstract

The purpose of this study is to determine the influence of leadership and organizational culture on employee performance. The research method used is the quantitative method. This type of research is causal associative. The research instrument used a questionnaire. The population in this study were all employees at PT. Fresh Prima Like Muara Bungo. And this study uses a saturated sampling technique, where all members of the population are used as samples. The sample of this study was 50 people, and the entire population was sampled. The data analysis technique used is multiple linear regression, classical assumption test, hypothesis testing and coefficient of determination test. The data analysis techniques were all tested using SPSS version 25 software. The results of the t test, H1 is accepted, leadership has an influence on employee performance, with a value of Tcount 2.785 T table 2.011 with a significance level of 0.008 0.05. H2 is accepted, organizational culture has an influence on employee performance, with a value of Tcount 2.029 T table 2.011 with a significance level of 0.048 0.05. The results of the f test, H3 is accepted, leadership and organizational culture have an influence on employee performance, with a value of Fcount 10,477 Ftable 3,195 with a significance level of 0.000 0.05.