Article Per Year (5 Year)
p-Index From 2021 - 2026
1.922
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Dharmas Education Journal (DE_Journal) JURNAL ILMIAH GLOBAL EDUCATION Joal : Journal of Applied Linguistics International Journal of Community Service (IJCS) JUDGE: Jurnal Hukum JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah SAMBARA: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi
Togatorop, Firinta
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Digital Literacy and Local Wisdom for Women-Led MSMEs: Pathways to Sustainable Rural Tourism in Lake Toba Togatorop, Firinta; Saragih, Doris Yolanda; Simarmata, Hengki Mangiring Parulian
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/bk46b629

Abstract

Research on digital literacy in MSMEs has gained attention; however, its intersection with women’s entrepreneurship and cultural heritage in sustainable tourism remains underexplored. This study seeks to fill this gap by examining how digital literacy and local wisdom jointly influence the sustainability of women-led MSMEs in Lake Toba, Indonesia, a UNESCO Global Geopark. A qualitative approach was applied through in-depth interviews with 50 women entrepreneurs engaged in culinary, handicraft, homestay, and creative sectors, along with officials from the Cooperative and the MSME Office of Samosir Regency. The data were analyzed using thematic coding to uncover patterns of opportunities, constraints, and resilience strategies. The study reveals that women entrepreneurs serve as both economic actors and cultural custodians yet face significant challenges, including low digital literacy, limited financing access, seasonal dependency, and domestic burdens. Despite these barriers, the findings highlight a novel synergy between digital literacy and local wisdom that fosters value creation, eco-friendly innovation, and cultural-based brand storytelling as pathways to sustainability. As this was a single-case qualitative study, the results were context-specific and may not be broadly generalizable. Theoretically, this study integrates digital literacy and cultural heritage into the MSME sustainability discourse. Practically, it provides policy recommendations and training models to promote women’s empowerment and sustainable rural tourism.
Co-Authors DAULAT NATHANAEL BANJARNAHOR Harefa, Triputri Jan Sardo Pratama Purba Juni Yanti Bagariang Purba, Jan Sardo Pratama Saadoon, Abather Rahi Saragih, Doris Yolanda Saragih, Sepriandison Simarmata, Hengki Mangiring Parulian Sinaga, Asima Rohana