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All Journal Jurnal Manajemen & Keuangan International Journal of Supply Chain Management Ekombis: Jurnal Fakultas Ekonomi Jurnal Penelitian Ekonomi Akuntansi (JENSI) Ihtiyath : Jurnal Manajemen Keuangan Syariah Jurnal Samudra Ekonomika JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA International Journal of Business, Economics, and Social Development Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JURNAL EKONOMIKA INDONESIA Jurnal Ekonomi Pertanian Unimal Journal of Malikussaleh Public Economics Widyagama National Conference on Economics and Business (WNCEB) Jurnal Ekonomi Regional Unimal Prosiding Seminar Nasional Universitas Serambi Mekkah WELFARE Jurnal Ilmu Ekonomi Jurnal Pengabdian Sosial JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Ilmiah Ekonomi Terpadu
Fanny Nailufar
Universitas Malikussaleh
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Journal : Widyagama National Conference on Economics and Business (WNCEB)

 1 
Sustainabilitas UMKM Produk Makanan di Kabupaten Bireuen Pada masa Pandemi covid-19. Devi Andriyani; Fanny Nailufar; Yurina Yurina
Widyagama National Conference on Economics and Business (WNCEB) Vol 2, No 1: WNCEB 2021
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.336 KB) | DOI: 10.31328/wnceb.v2i1.3214

Abstract

AbstrakPenelitian ini bertujuan menganalisis pengaruh inovasi produk, metode penjualan, penguasaan teknologi, pangsa pasar, terhadap keberlangsungan UMKM produk makanan pada masa pandemi di Kabupaten Bireuen. Metode penelitian yang digunakan adalah metode analisis regresi linier berganda. Responden dalam penelitian ini sebanyak 87 UMKM produk makanan. Hasil penelitian secara parsial menunjukkan variable Inovasi Produk paling dominan (signifikan) mempengaruhi keberlangsungan UMKM, Sedangkan  variable metode penjualan, penguasaan teknologi dan pangsa pasar berpengaruh positif tetapi tidak signifikan. Koefisien determinasi R2 menunjukkan kemampuan mempengaruhi variabel bebas terhadap variabel terikat sebesar 21.89%, sedangkan 78.11% lainnya dipengaruhi oleh variabel di luar penelitian ini. Adapun implikasi dari adanya penelitian ini adalah ditemukannya solusi mengatasi permasalahan keberlangsungan UMKM di Kabupaten Bireuen. sedangkan Keterbatasan penelitian ini pada pengambilan data yang didasarkan pada data dari dinas perindustrian, padahal kondisi sebenarnya sangat banyak ditemukan UMKM yang belum terdata dan belum memiliki ijin usaha.Kata Kunci : keberlangsungan, inovasi, metode penjualan, teknologi, pangsa pasar AbstrackThis study aims to analyze the effect of product innovation, sales methods, technological mastery, market share, on the sustainability of MSMEs in food products during the pandemic in Bireuen Regency. The research method used is multiple linear regression analysis method. Respondents in this study were 87 SMEs of food products. The results of the study partially show that the Product Innovation variable is the most dominant (significantly) influencing the sustainability of MSMEs, while the sales method, technology mastery and market share variables have a positive but not significant effect. The coefficient of determination R2 shows the ability to influence the independent variable on the dependent variable by 21.89%, while the other 78.11% is influenced by variables outside this study. The implication of this research is finding a solution to overcome the problem of the sustainability of MSMEs in Bireuen Regency. While the limitations of this research are data collection which is based on data on MSMEs that have been registered with the industry office, even though the actual conditions are very many MSMEs that have not been registered and do not have a business license.Keyword : sustainability, innovation, sales methods, technology, market share
Co-Authors Aliasud, Aliasud Aliasuddin Aliasuddin Andyna, Cut Anggi Wida Nastiti Arliansyah, Arliansyah Badaruddin Badaruddin Chica Kurniawan Cut Putri Mellita Sari Cut Putri Mellita Sari Cut Tiara Rizki Devi Andriyani Devi Andriyani Dewi Puspita Sari Fadhilah Fadhilah Fadilla Hummaira Hamdhana, Defry Hayanuddin Safri Hijri Juliansyah Husein, Ratna Ichsan Ichwanul Ichsan Indrayani Indrayani Jariah Abu Bakar Jumilah Jumilah Khairil Anwar Khairil Anwar Khairisma Maghfirah, Rieska Miftahul Jannah Muhammad Ridha Muhammad Yoesoef, Yoesrizal Mutia Rahmah Mutia Rahmah Nelly Nelly Noviami Trisniarti Nurhadi al siddiq Nuriman Ramadhani Putri Mellita Sari, Cut Putri Putri Rahmi Rahmi Ratna Ratna Reza Juanda Roha Datul Aisy Sari Yulis Terfiadi Sari, Cut Putri Mellita sasrinawati, sasrinawati Sufitrayati Sufitrayati Sufitrayati, Sufitrayati Suprianti Suprianti T. Zulham Tassya, Aulia Yudha Ganesha Yurina Yurina Yusra, Muhammad Zuriani Ritonga