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All Journal Jurnal Ekonomi Integra Jurnal Manajemen Inovasi Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Supply Chain Management Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Journal Informatic, Education and Management (JIEM) Jurnal Sosiohumaniora Kodepena (JSK) PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Seminar Nasional Universitas Serambi Mekkah Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi
Rahmi Rahmi
Universitas Islam Kebangsaan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Social Sciences Transportation Other

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A Pattern of Empowerment of Traditional Values Mawah as a Model of Poverty Alleviation Based on the Supply Chain Strategy Nelly, Nelly; Rahmi, Rahmi; Mahdani, Mahdani; Ismail, Djuraidin
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.342 KB)

Abstract

Abstract- Mawah customary practice is very popular in Aceh so that with the customary practice of this Mawah much help the lives of the poor. This study aims Birthing a model implementation mawah customary practice in the district of Kuta Baro, Aceh Besar distric based on the supply chain strategy. Generate a poverty reduction strategy based on local wisdom through customary practices mawah Kuta Baro Sub-district, Aceh Besar District. Poverty is a key issue in Indonesia's development and economic quality is the key to the problem. The main problem in alleviating poverty in Indonesia today is related to the fact that economic growth is not spread evenly throughout Indonesia, as evidenced by the high income disparity between regions. The potential in the agricultural sector is very large, but most of the many farmers are among the poor and it is very ironic in Indonesia. The practice of indigenous mawah in Kecamatan Kuta Baro has been going on for generations, the practice that the community is doing is paddy fields, where the owners of the rice fields entrust their fields to be cultivated by the people who need the rice fields to help meet their daily needs where this practice can be one strategies for poverty alleviation in Kuta Baro Aceh Besar sub-district. This study aims to give birth to a pattern of empowerment of traditional values mawah as a model of poverty alleviation. The location of this research is in Kuta Baro sub-district, Aceh Besar district, with population in 5 (five) mukim areas. The number of samples is 5 (five) villages representing each mukim. Collected data processing will be processed with the "Triangulation" approach. This research uses data collecting technique of interview, observation and documentation. From the research results can be seen that poverty alleviation can be done by the community itself by empowering the values of adat mawah that has long been practiced in Kecamtan Kuta Baro.
Pengaruh Brand Image dan Sikap Konsumen Terhadap Ekuitas Merek Pada Produk Ija Kroeng di Kota Banda Aceh Rahmi Rahmi; Nelly Nelly
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 2, No 2 (2018): Oktober 2018
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.969 KB) | DOI: 10.30601/humaniora.v2i2.57

Abstract

Brand image and consumer attitudes  are important factors in influencing brand equity. Brand equity is the value of a brand, depend the extent to which the brand has high loyalty, the quality that is accepted by consumers and able to add more value to consumers. A strong brand equity can help a company in an effort to attract potential customers as well as efforts to establish good relationships with consumers and can eliminate consumer doubts about brand quality. This study was aimed to determine The Influence Of Brand Image And Consumer Attitudes Toward Brand Equity In Ija Kroeng Products In Banda Aceh. The sample of this study was 100 respondents. The data used in this study was quantitative data. The results showed that brand image and consumer attitudes had a significant effect on brand equity in Ija Kroeng products in Banda Aceh, it was proven by the brand image and attitude of consumers as factors that influence brand equity, which was proven by 84.9% of research results and the remaining 15.1 % explained by other variables outside of this research, for instance product quality, brand awareness, brand associations, etc. Statistical test results show  that simultan brand image and consumer attitudes have a significan effect on brand equity in Ija Kroeng products in Banda Aceh, Fcount>Ftable (272.719>3,090). While partially brand image and consumer attitudes have a significant effect on brand equity in Ija Kroeng products in Banda Aceh, with the value of tcount>ttable (11,871 and 2,051> 1,984). Based on the results of multiple linear regression  it can be seen that of the two variables that the brand image (X1) had the most dominant influence on brand equity in Ija Kroeng products in Banda Aceh, with a coefficient value of 0,805, and the followed by the variable attitudes of consumers (X2) with a coefficient value of 0,139.
ANALYSIS OF CONSUMER ATTITUDES TOWARD BRAND EQUITY IN IJA KROENG PRODUCTS Rahmi Rahmi; Nelly Nelly
Jurnal Manajemen Inovasi Vol 9, No 2 (2018): Jurnal Manajemen Inovasi: Oktober 2018
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.226 KB) | DOI: 10.24815/jmi.v9i2.12694

Abstract

Brand equity is the value of a brand, depend the extent to which the brand has high loyalty, the quality that is accepted by consumers and able to add more value to consumers. A strong brand equity can help a company in an effort to attract potential customers as well as efforts to establish good relationships with consumers and can eliminate consumer doubts about brand quality. One of the factors that influences brand equity is the attitude of consumers towards a brand. This study was aimed to analyse consumer attitudes towards brand equity in Ija Kroeng products in Banda Aceh. The sample of this study was 100 respondents. The data used in this study was quantitative data. The results showed that consumer attitudes had a significant effect on brand equity in Ija Kroeng products in Banda Aceh, it was proven by the attitude of consumers as factors that influence brand equity, which was proven by 84.9% of research results and the remaining 15.1 % explained by other variables outside of this research, for instance product quality, brand awareness, brand associations, etc. While partially consumer attitudes have a significant effect on brand equity in Ija Kroeng products in Banda Aceh, with the value of tcountttable(2,051 1,984). That partially consumer attitudes have a significant effect on brand equity in Ija Kroeng products in Banda Aceh. This means that consumer attitudes can significantly increase brand equity in Ija Kroeng products in Banda Aceh. Key wordsConsumer attitudes, Brand equity
Pengaruh Tingkat Pendidikan dan Implementasi Total Quality Management Terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan Kabupaten Pidie Jaya Rahmi Rahmi; Nelly Nelly; Noraizza Noraizza
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 1 (2022): April 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i1.2925

Abstract

This study aims to determine the magnitude of the effect of Education Level and Implementation of Total Quality Management on Employee Performance at the Financial Management Agency of Pidie Jaya Regency either simultaneously or partially. The population in this study were all employees of the Financial Management Agency of Pidie Jaya Regency as many as 64 people where all employees were sampled using the census sampling technique. The data analysis method used in this research is multiple linear regression analysis. The results showed that the level of education and the implementation of total quality management simultaneously and partially had a positive and significant effect on employee performance at the Financial Management Agency of Pidie Jaya Regency. The value of the correlation coefficient shows that the degree of relationship (correlation) between the independent variable and the dependent variable with the value of education level (X1) is 31.4% and the implementation of total quality management (X2) is 25.1%, meaning that the performance of employees at the Regency Financial Management Agency Pidie Jaya has a close relationship with the level of education and implementation of total quality management. While the coefficient of determination (R) of 81.7% means that the education level factor (X1) and the implementation of total quality management (X2) have a strong relationship to the performance of employees at the Financial Management Agency of Pidie Jaya Regency
MANFAAT KEARIFAN LOKAL DARI PRAKTEK ADAT MAWAH TERHADAP PENINGKATAN PENDAPATAN EKONOMI MASYARAKAT DI KECAMATAN KUTA BARO KABUPATEN ACEH BESAR Nelly Nelly; Rahmi; Fihtri Angelia Permana
Jurnal Sociohumaniora Kodepena (JSK) Vol. 3 No. 1 (2022): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54423/jsk.v3i1.96

Abstract

Adapun Tujuan penelitian adalah Untuk mengetahui manfaat kearifan lokal dari praktek adat mawah terhadap peningkatan pendapatan ekonomi masyarakat di Kecamatan Kuta BaroKabupaten Aceh Besar.Penelitian ini menggunakan data primer. Memperoleh data primer melalui wawancaradan observasi. Wawancara dilakukan padaPemilik sawah, penggarap sawah dan Kantor Camat Kuta BaroKabupaten Aceh Besar. Sedangkan data sekunder diperoleh melalui studi dokumentasi dan berbagai literatur terkait. Untuk data hasil wawancara dan observasi diolah dengan pendekatan deskriptif kualitatif. Reduksi data dilakukan sebagai usaha sejak awal penelitian dimulai secara terus menerus, hal ini ditempuh untuk menghindari penumpukan data dalam waktu yang lama, sehingga memungkinkan peneliti dan mengumpulkan data secara terus menerus untuk memperdalam setiap temuan sebelumnya dan untuk mempertajam data yang sudah ada. Dari hasilpenelitiandapatdiketahuibahwadenganadanyakonsepkearifanlokalmawah di kecamatan Kuta Baro, makadapatmemberikanmanfaat yang sangat besarbagimasyarakat, yaitu: mampumemberiaksesbagimasyarakat yang tidakmemiliki modal untukmengelolalahan, dan dapatmeningkatkanperekonomianmasyarakat. Denganadanyamawah, tingkatproduktivitas yang dihasilkandarilahanmemberidampakpositifkepadapemilik modal. Adanyakeadilan dan rasionalisasidalamkearifanlokalinimembuatmasyarakatpuas.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian (Studi Kasus pada Minyeuk Pret di Kota Banda Aceh) RAHMI RAHMI; NELLY NELLY
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 6 No. 2 (2020): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.82 KB) | DOI: 10.35870/jemsi.v6i2.338

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Marketing Mix Terhadap Keputusan Pembelian (Studi Kasus Pada Minyeuk Pret Di Kota Banda Aceh). Populasi dalam penelitian ini adalah konsumen yang menggunakan parfum beraroma khas daerah Aceh, yang berada di Kota Banda Aceh. Sampel dalam penelitian ini adalah 100 responden. Dalam menganalisis data untuk penelitian ini digunakan regresi linear berganda (Multiple Linear Regression). Hasil penelitiannya menunjukkan bahwa produk, harga dan promosi berpengaruh signifikan terhadap pengambilan keputusan pembelian Minyeuk Pret di Kota Banda Aceh, hal ini dibuktikan bahwa produk, harga dan promosi merupakan faktor yang mempengaruhi pengambilan keputusan pembelian sebesar 78,5% dan sisanya yaitu sebesar 21,5% dijelaskan oleh variabel lain diluar dari pada penelitian ini, misalnya citra merek,  perilaku konsumen dan lain-lain. Berdasarkan hasil analisis regresi linier berganda bahwa dari ketiga variabel yang diteliti, ternyata variabel promosi (X3) mempunyai pengaruh paling dominan terhadap pengambilan keputusan pembelian Minyeuk Pret di Kota Banda Aceh, dengan nilai koefisien sebesar 0,799, kemudian diikuti oleh variabel harga (X2) dengan nilai koefisien sebesar 0,394, dan diikuti oleh variabel produk (X1) dengan nilai koefisien sebesar 0,143.
STRATEGI PENGENTASAN KEMISKINAN BERBASIS KEARIFAN LOKAL MASYARAKAT ACEH MELALUI PRAKTEK ADAT MAWAH (BAGI HASIL USAHA) DI KECAMATAN KUTA BARO Nelly Nelly; Rahmi Rahmi
Prosiding Seminar Nasional USM Vol 1, No 1 (2017): Prosiding Seminar Nasional USM
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.274 KB)

Abstract

Praktek mawah telah dilakukan di Aceh sejak abad ke-16, praktek ini terus berlangsung sampaidengan sekarang. Praktek adat Mawah ini sangat popular di Aceh sehingga dengan adanya praktekadat Mawah ini banyak membantu kehidupan para masyarakat miskin. Penelitian ini bertujuanMelahirkan suatu model pelaksanaan praktek adat mawah di Kecamatan Kuta Baro Kabupaten AcehBesar. Dan Menghasilkan suatu strategi pengentasan kemiskinan berbasis kearifan lokal masyarakatmelalui praktek adat mawah Kecamatan kuta Baro Kabupaten Aceh Besar. Lokasi penelitian ini diKecamatan Kuta Baro Kabupaten Aceh Besar, dengan populasi masyarakat yang ada di 5 (lima)wilayah mukim. Jumlah sampel penelitian ini adalah 5 (lima) desa yang mewakili masing-masingmukim. Yaitu; desa Cot Preh yang terdapat dimukim Lam Rabo, desa Lam Alue Cut yang terdapat dimukim Leupung, desa Lam Seunong yang terdapat di mukim Lam Blang, desa Supeu yang terdapat dimukim Bueng Cala, desa Lam Asan yang terdapat di mukim Ateuk. Pengolahan data yang terkumpulakan diolah dengan pendekatan “Trianggulasi’, yaitu lebih dari satu metoda, dengan pendekatanmetoda kuantitatif dan metoda kualitatif. Penelitian ini menggunakan teknik pengumpulan datawawancara, observasi dan dokumentasi. Wilayah kecamatan Kuta Baro memiliki lahan yang sangatluas, dan salah satu lahan yang sering digunakan oleh masyarakatnya adalah lahan sawah. Hasil padiyang diperoleh oleh masyarakat di kecamatan Kuta Baro sangat baik, sehingga dapat menjadi sumberpenghasilan masyarakat. Cara mempraktekkan adat Mawah oleh penduduk kecamatan Kuta BaroAceh Besar adalah, dengan membuat satu perjanjian lisan dengan pemilik sawah, rasa saling percayamenjadi modal dalam perjanjian, prinsip kejujuran menjadi dasar perjanjian. Hal ini sudah dilakukanturun temurun. Perjanjian dimulai apablia musim tanam padi tiba yaitu dua bulan setelah pemotonganpadi dilakukan, maka para penggarap bersiap untuk menanam kembali dan perjanjian untuk praktekMawahpun dimulai. Model pelaksanaan praktek adat mawah yang dapat diterapkan di kecamatanKuta Baro adalah dengan melakukan perjanjian secara lisan yang didasari kepercayaan. Hal inisudah dilakukan secara turun temurun. Hasil wawancara dan observasi peneliti di lapanganmenjelaskan bahwa tidak pernah terjadi sengketa atau konflik selama praktek adat mawah inidilaksanakan. Yang menjadi strategi pengentasan kemiskinan berbasis kearifan lokal masyarakatmelalui praktek adat mawah di Kecamatan kuta Baro Kabupaten Aceh Besar adalah adanya lembagaBank dan Non Bank atau lembaga lain untuk membantu modal penggarap. Di lapangan menunjukkanbahwa ada beberapa mukim seperti mukim Lam Rabo sudah ada perhatian dari unsur Desa dalampeminjaman pupuk. Di kecamatan Kuta Baro praktek adat Mawah sangat membantu masyarakatsetempat dalam mencukupi kehidupannya sehari-hari. 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYEUK PRET DI KOTA BANDA ACEH Rahmi Rahmi; Nelly Nelly
Prosiding Seminar Nasional USM Vol 1, No 1 (2017): Prosiding Seminar Nasional USM
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (705.385 KB)

Abstract

Bauran pemasaran yang efektif menjadi basis strategi perusahaan dalam melaksanakan programpemasaran yang dikendalikan dan digunakan perusahaan untuk mencapai target penjualan dalampasar sasarannya. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadapkeputusan pembelian Minyeuk Pret di Kota Banda Aceh. Populasi dalam penelitian ini adalahkonsumen yang ada di Kota Banda Aceh, adapun sampel dalam penelitian ini adalah 100 responden.Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitianmenunjukkan bahwa produk, harga, distribusi dan promosi berpengaruh signifikan terhadappengambilan keputusan pembelian Minyeuk Pret di Kota Banda Aceh, hal ini dibuktikan bahwaproduk, harga, distribusi dan promosi merupakan faktor yang mempengaruhi pengambilan keputusanpembelian sebesar 78,5% dan sisanya yaitu sebesar 21,5% dijelaskan oleh variabel lain diluar daripada penelitian ini, misalnya pelayanan, citra merek, perilaku konsumen dan lain-lain. Nilai koefisienkorelasi (R) menunjukkan bahwa hubungan (korelasi) antara variabel bebas dengan variabel terikatsebesar 0,886 atau 88,6%, artinya pengambilan keputusan pembelian Minyeuk Pret di Kota BandaAceh mempunyai hubungan yang sangat kuat dan positif dengan produk, harga, distribusi danpromosi. Hasil pengujian uji F bahwa produk, harga, distribusi dan promosi secara simultanberpengaruh signifikan terhadap pengambilan keputusan pembelian Minyeuk Pret di Kota BandaAceh, dengan nilai FhitungFtabel (83,2242,473). Sedangkan secara parsial produk, harga, distribusidan promosi berpengaruh signifikan terhadap pengambilan keputusan pembelian Minyeuk Pret diKota Banda Aceh, dengan nilai thitungttabel (2,403, 4,926, 3,242 dan 6,0621,985). Berdasarkan hasilanalisis regresi linier berganda bahwa dari keempat variabel yang diteliti, ternyata variabel promosi(X4) mempunyai pengaruh paling dominan terhadap pengambilan keputusan pembelian Minyeuk Pretdi Kota Banda Aceh, dengan nilai koefisien sebesar 0,799, kemudian diikuti oleh variabel harga (X2)dengan nilai koefisien sebesar 0,394, selanjutnya diikuti oleh variabel distribusi (X3) dengan nilaikoefisien sebesar 0,173 dan diikuti oleh variabel produk (X1) dengan nilai koefisien sebesar 0,143.
ANALYSIS OF COMPETITIVE ADVANTAGE IN AN EFFORT TO IMPROVE PRODUCT CREATIVITY AND PRODUCT INNOVATION FOR HONDA MOTORCYCLES Rahmi Rahmi; Nelly Nelly; Fanny Nailufar; Zuriani Ritonga; Hayanuddin Safri
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of product creativity and product innovation on competitive advantage on Honda motorcycles in Banda Aceh City. The population in this study were 100 consumers of Honda motorcycles in Banda Aceh City, with a total sample of 100 respondents using a convenience sampling technique. The model used in this study is multiple linear regression analysis. The results of the research show that product creativity and product innovation simultaneously and partially significant effecttocompetitive advantage on Honda brand motorbikes in Banda Aceh City. Score correlation coefficient (R) of 0.653 indicates that the relationship (correlation) between the independent variables and the dependent variable is 0.653 or 65.3%, meaning. Competitive advantage of Honda motorcycles in Banda Aceh City has a moderate relationship with product creativity (X1) and product innovation (X2). While the coefficient of determination (R2) is 0.427, meaning that any changes in the competitive advantage variable can be explained by the product creativity variable (X1) and product innovation (X2) of 0.427 or 42.7% and the remaining 57.3% is explained by the variable other outside of this research for example product quality, service quality, trust, corporate image and others.
THE EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. ADI KARYA Hayanuddin Safri; Zuriani Ritonga; Rahmi Rahmi; Sufitrayati Sufitrayati; Nelly Nelly
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

PT Adi Karya is a company engaged in the contractor sector, which requires the expertise and ability of employees to be able to operate every task assigned by the company to its employees. With the intensity of the work being carried out, PT Adi Karya always wants its employees to have high motivation and satisfaction with the work done so that performance will increase. In accordance with the description above, the authors feel interested in conducting research entitled: "The Influence of Motivation and Job Satisfaction on Employee Performance at PT Adi Karya". The results of this research are that employee performance is influenced by motivation and job satisfaction simultaneously on employee performance by 52.7% and the remaining 47.3% is determined by other variables.
Co-Authors Agustin Nurhayati Agustin Nurhayati Anwar Asmaul Husna Bayu Eko Broto Bayu Eko Broto Chairul Bariah Cut Santika Dina Hendiyani Elvina Elvina Emalia Ariska Fanny Nailufar Fatimah Zuhra Ferdiananda Chadafi, Muhammad Fihtri Angelia Permana Hayanuddin Safri Husna, Syifa Ul Irne Aryanie Iskandar Iskandar Ismail, Djuraidin Mahdani, Mahdani Mai Simahatie Mai Simahatie Muhammad Muhammad Ferdiananda Chadafi Muhammad Luthfi Muhammad Nawir Munawarah Munawarah Munawarah Munawarah, Munawarah Nelly Nelly Nelly Nelly Nelly Nelly Nelly Nelly Nelly Noraizza Noraizza Nurfiani Syamsuddin Nurhayati, Agustin Nurjannah Nurjannah Riska Riska Riska Riska  Sandy, Cut Lika Mestika Saputra, Didin Hadi Sri Mulyono Sri Murniyanti Sufitrawati Sufitrawati Sufitrayati Sufitrayati Sufitrayati Sufitrayati Sutoyo Syamsuddin, Nurfiani Yuni Maulizar Zahara Zahara Zahrul Fuadi Zalikha Zalikha Zalikha Zuriani Ritonga