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Dendi, Dendi
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Journal : Journal of Public Relations and Digital Communication (JPRDC)

 1 
THE INFLUENCE OF ONLINE VIDEO CONTENT ON TIKTOK SHOP CONSUMER BEHAVIOR Dendi, Dendi; Ramanda, Ramanda; Firmansyah, Wahyu Ridho
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2502

Abstract

This research aims to analyze the influence of online video content on consumer behavior in the Tik Tok Shop context. With the increasing popularity of Tik Tok as a social media platform focused on video content, the question of how video content influences consumer behavior has become relevant. The research results show that there is a significant correlation between online video content presented on Tik Tok Shop and consumer online shopping behavior. Interesting, informative and creative video content tends to increase consumer interest in purchasing the product or service being promoted. In addition, this research also identified that Tik Tok's special features, such as duets, challenges, and live streaming, have a significant impact in increasing consumer engagement. Utilization of these features by sellers can increase interactions with consumers, which in turn can influence purchasing decisions. In conclusion, online video content has an important role in shaping consumer behavior at Tik Tok Shop. Therefore, sellers and marketers need to understand the importance of creating engaging and creative content to achieve their marketing goals on these platforms.
USE OF SMARTPHONE CAMERAS AS AN IMPLEMENTATION OF PRODUCT PHOTOGRAPHY FOR MSMEs Dendi, Dendi
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3574

Abstract

The purpose of this research is to understand how the use of smartphones is implemented in product photography by MSME actors in 26 Ilir, Palembang City. The type of research conducted is qualitative. Qualitative research is a strategy chosen by the researcher to observe or describe a phenomenon, gather information, and present the results of this study. Data collection techniques used to obtain data aligned with the research objectives include in-depth interviews, observation, and documentation. This research involved five informants from MSMEs in 26 Ilir, Palembang City. The findings include: MSME actors in 26 Ilir, Palembang City, use smartphones for product photography; however, one MSME actor does not implement product photography due to the lack of social media usage. The impact of photography on the promotions of MSMEs in 26 Ilir, Palembang City, on Instagram is significant, as the use of attractive and creative product photography enhances consumer appeal on each MSME's Instagram page in 26 Ilir, Palembang City.
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS sari, winda widya; Putri, Intan; Dendi, Dendi; Mulyadi, Ahmad Iman
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3075

Abstract

The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
Co-Authors Adli, Adli Agus Budiman Atnika, Atnika Eliyana, Eliyana Eriyansyah, Rizki Firmansyah, Wahyu Ridho Guttifera, Guttifera Hariyadi, Hariyadi Kanedi, Ican Kusairi, Imam LARAS, henny DEWI Manasikana, Arina Maulana, Insan Mulyadi, Ahmad Iman Prasetyo, Stefanus Eko Putri, Intan Ramanda, Ramanda Risnawati Risnawati Sapriadi, Sapriadi Selly Ratna Sari Septiani, Tami Sofyan, Asep Abdul Suryanti, Poppy Syamsul Arifin Syukerti, Nanda WINDA WIDYA SARI, WINDA WIDYA