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Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman Abdillah, Fatimah; Tullah, Dewi Sarifah; Sudradjat; Asyifa , Siti; Febriyan; Callista, Christine; Febrian, Jan; Lauwsetia, Chessa Auriel
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1417

Abstract

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.
A BIBLIOMETRIC ANALYSIS OF THE TERM “ISLAMIC SOCIAL REPORT”: RESEARCH CLASSIFICATION, RESEARCH TRENDS AND FUTURE DIRECTIONS Mediawati, Elis; Tullah, Dewi Sarifah; Hasibuan, David HM; Triyono, Bambang
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.27377

Abstract

This bibliometric analysis delves into the dynamic landscape of "Islamic Social Report" research, offering insights into the diverse themes and trends within the intersection of Islamic principles and social reporting practices. Through the classification of research clusters, exploration of temporal trends, and examination of citation metrics, the study provides valuable guidance for researchers, policymakers, and practitioners engaged in the realm of Islamic social reporting. However, limitations related to database selection and language bias are acknowledged. Future research opportunities include more inclusive analyses across diverse databases and languages, along with a deeper exploration of specific thematic areas within Islamic social reporting. This study serves as a roadmap for navigating the complexities of the field and informs strategic decision-making for sustainable development within Islamic principles.
Optimalisasi Proses dan Mutu Produksi, serta Kemasan pada UMKM Sari Buah Idaman Sudradjat; Tullah, Dewi Sarifah; Abdillah, Fatimah; Hunaefi, Dase; Febriyan; Siti Asyifa; Callista, Christine; Syarifullah, Nabila Nuralfia Zahrani; Jan Febrian
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat: In-Progress
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i2.5122

Abstract

Pemanfaatan daging buah pala sebagai bahan baku untuk minuman sari buah yang dilakukan oleh UMKM Sari Buah Idaman (SBI) meningkatkan pendapatan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan proses produksi, kualitas produk, dan kualitas kemasan UMKM SBI di Kecamatan Ciampea, Kabupaten Bogor. Metode pengabdian dilakukan dengan cara melaksanakan pelatihan dan bimbingan teknis untuk meningkatkan kualitas produk dan kebersihannya, menyeragamkan proses produksi, dan menggunakan metode pengemasan yang tepat untuk memperpanjang masa simpan produk. Kegiatan ini berlangsung dari Juli hingga Desember 2024 dan melibatkan 20 pelaku UMKM. Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan peserta tentang proses produksi, kualitas produk, dan kemasan. Penilaian dilakukan dengan metode pre-test dan post-test melalui kuesioner, dan uji beda Wilcoxon kemudian. Setelah pelatihan, nilai proses dan mutu produksi rata-rata meningkat dari 2,21 dalam kategori rendah menjadi 4,33 dalam kategori tinggi. Nilai kemasan juga meningkat, dari 2,45 menjadi 4,56. Dalam uji Wilcoxon, nilai signifikansi 0,00, yang lebih rendah dari batas 0,05, menunjukkan perbedaan yang signifikan antara hasil sebelum dan sesudah intervensi. Secara keseluruhan, pelatihan dan bimbingan teknis terbukti bermanfaat untuk meningkatkan kapasitas produksi, kualitas, dan daya saing produk UMKM SBI serta mendukung keberlanjutan bisnis yang lebih sehat dan terstandar.
When Dividends Speak: Corporate Strategy or Market Signal? Puspitasari, Ratih; Tullah, Dewi Sarifah; Widyaningsih, Aristanti; Haziqah, Ana; Zakaria, Nor Balkish; Febrian, Jan; Supriadi, Yoyon
Jurnal ASET (Akuntansi Riset) Vol 17, No 1 (2025): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v17i1.81803

Abstract

This study examines the mediating role of dividend policy in the relationship between investment opportunities, leverage, and foreign ownership on market reaction in Indonesia’s energy and basic materials sectors. This research employs multiple linear regression analysis with the Sobel mediation test, using secondary data from 133 publicly listed companies between 2017 and 2023. Data analysis is conducted using EViews 9. The findings show that investment opportunities negatively affect dividend policy, as firms with high growth potential retain earnings. Foreign ownership positively influences dividend policy, suggesting that foreign investors demand higher dividends as a control mechanism. Leverage does not significantly affect dividend policy. Dividend policy positively impacts market reaction, supporting signaling theory, and mediates the effect of investment opportunities and foreign ownership on market reaction but not leverage. These results reinforce corporate life cycle and signaling theories while highlighting that leverage is not a primary determinant of dividend policy. Managers should balance dividend payments with growth strategies, while investors should view dividends as signals of financial stability. This study contributes by incorporating foreign ownership as a determinant of dividend policy and analyzing underexplored sectors in Indonesia.