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Journal : Jurnal Manajemen

PENGARUH ULASAN ONLINE, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE Saputri, Dinda Ayu Selviana; Chamidah, Siti; Purwaningrum, Titis
Jurnal Manajemen Vol. 14 No. 2 (2024): JURNAL MANAJEMEN VOL. 14 NO. 2 DESEMBER 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i2.4277

Abstract

Goal of the study is to determine how customers' decisions to purchase azarine sunscreen are influenced by online user reviews, perceptions of product quality, and pricing. Therefore, this research can provide a deeper understanding of the factors motivating consumer purchase decisions, particularly among students at Muhammadiyah University of Ponorogo. This research employs a quantitative method, with data collection conducted through questionnaires. The respondents are management students from the 2020-2023 cohorts at Muhammadiyah University of Ponorogo, totaling 80 individuals as calculated using the Heir formula. The study's findings show that the variable Online Customer Reviews had no discernible impact on consumers' decisions to buy Azarine sunscreen, while the variables Product Quality and Price Perception have a significant influence on the purchase decision of Azarine sunscreen.
PENGARUH ORGANIZATIONAL COMMITMENT, WORK LIFE BALANCE, DAN WORKLOAD TERHADAP PERFORMANCE TENAGA KESEHATAN RUMAH SAKIT UMUM (RSU) MUHAMMADIYAH Wijayanti, Alif Via Rahma; Chamidah, Siti; Purwaningrum, Titis
Jurnal Manajemen Vol. 14 No. 2 (2024): JURNAL MANAJEMEN VOL. 14 NO. 2 DESEMBER 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i2.4279

Abstract

This research aims to find out how much influence organizational commitment have on the performance of health workers at RSU Muhammadiyah,, work life balance have on the performance of health workers at RSU Muhammadiyah, and workload have on the performance of health workers at RSU Muhammadiyah. The method used in this research is a quantitative research method. Research variable data was collected by distributing questionnaires to 70 respondents using probability sampling techniques with the simple random sampling method. The results of this research show that organizational commitment has a significant effect on performance, work life balance does not have a significant effect on performance, workload has a significant effect on performance. The R-Square value shows 70.8%, the remaining 29.2% is influenced by other variables not examined in this research.