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All Journal Ekonomi Bisnis UG Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Fitofarmaka Indonesia SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Himawati, Ditiya
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OPTIMIZING DIGITAL MARKETING FOR MSMEs THROUGH CREATIVE DESIGN AND VISUAL BRANDING OF PALIMA FOODS Himawati, Ditiya; Riswanti, Sri; Apriyanti, Rehulina; Utomo, Rooswhan Budhi; Agustin, Sri Kurniasih; Akmaliyah, Ayu; Budi, Nadila Putri
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.24

Abstract

The digital transformation of the marketing landscape presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) seeking to expand reach and enhance competitiveness. This literature-based research analyzes the integration of creative design and visual branding as an innovative digital marketing strategy, assessing its impact on increasing brand awareness and strengthening MSME market identity. Creative design shapes initial perceptions, while visual branding builds a consistent narrative and differentiates businesses. Leveraging digital platforms, the synergy between design creativity and visual coherence expands exposure, stimulates interaction, and builds emotional connections. Literature analysis indicates MSMEs strategically integrating these elements are better positioned for visibility, customer loyalty, and a strengthened competitive position. This study contributes to existing scholarship by offering a comprehensive analysis of the synergistic integration of creative design and visual branding as a strategic innovation for MSMEs, a dimension often underexplored in favor of individual components or broader digital strategies. The research emphasizes design-based innovation as vital for MSME sustainability. The implications are twofold: theoretically, it enriches literature by highlighting the critical role of visual integration; practically, it provides a vital guide for MSMEs to reframe visual branding as a strategic investment, ultimately enhancing competitiveness and fostering sustainable consumer loyalty.
Co-Authors Adherizkia, Cindy Agustin, Sri Kurniasih Akmaliyah, Ayu Budi, Nadila Putri Fajriah, Asha Alin Lisnawati, Inge Nurcahyo, Bagus Oktavilantika, Dina Melia Putra, Hendri Dwi Rafiqi, Dimas Aufa Ramadhani, Septi Mariani Tis’a Rehulina Apriyanti revena, Ravena Riswanti, Sri Saputri , Ika Puji Setyawati, Dyah Mieta Suzana, Dona Utomo, Rooswhan Budhi Wardani, Tri Kusuma