Article Per Year (5 Year)
p-Index From 2021 - 2026
2.186
P-Index
This Author published in this journals
All Journal Scriptura Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Abadimas Adi Buana Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Koneksi JURNAL PUSTAKA KOMUNIKASI Widya Komunika: Jurnal Komunikasi Pendidikan Communicator Sphere Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi, Masyarakat Dan Keamanan Kiwari Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Environmental Communication (ENVICOMM) Semantik: Journal of Social, Media, Communication, and Journalism
Putri, Sekartaji Anisa
Sekolah Tinggi Ilmu Komunikasi InterStudi
Religion Arts Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Pengaruh Tindak Tutur Direktif Vlogger Terhadap Minat Menonton (Studi Pada Youtube Crazy Nikmir Real) Ira Purnama; Sekartaji Anisa Putri
Jurnal Komunikasi, Masyarakat dan Keamanan Vol. 5 No. 1 (2023): Maret 2023
Publisher : Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/p60cpm80

Abstract

Artis Nikita Mirzani mempunyai saluran YouTube Crazy Nikmir Real, yang didirikan pada 13 Mei 2019 dan saat ini mempunyai lima juta pengikut. Penelitian ini mencoba mengkaji apakah tindak tutur Nikita Mirzani berpengaruh terhadap keinginan masyarakat untuk menonton. Penelitian ini memakai teknik survei dengan memakai metodologi kuantitatif. Penelitian ini memakai Teori Social Judgement. Data diperoleh dari kuesioner dan diukur dengan menggunakan skala likert 1 sampai 5. Data dianalisis memakai uji regresi linear sederhana. Pendekatan sampling yang dipakai dalam penelitian ini yakni convenience sampling. Uji validitas yang dipakai yakni dengan metode Kaiser- Meyer-Olkin (KMO). Uji reliabilitas memakai Cronbach’s Alpha dan teknik pengolahan data memakai SPSS. Hasil dari studi ini yakni tindak tutur direktif mempengaruhi minat menonton masyarakat.
Pengaruh Intensitas Menonton Youtube Tonight Showterhadap Pengembangan Wawasan Mahasiswa Stikom Interstudi (Studi Variety Show) Fajar Ramadhan; Sekartaji Anisa Putri
Jurnal Komunikasi, Masyarakat dan Keamanan Vol. 5 No. 2 (2023): Oktober 2023
Publisher : Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/hd2e9046

Abstract

Penelitian ini berfokus untuk memahami dampak tayangan variety show terhadap masyarakat melalui data kuantitatif. Dengan mengintegrasikan kemajuan komunikasi dan teknologi, media massa menciptakan platform bagi orang untuk memahami diri mereka sendiri dengan lebih baik. Media modern berfungsi sebagai jembatan antara berbagai jenis media, sekaligus meruntuhkan penghalang antara aktivitas pribadi dan publik. Berkat format digitalnya, bertukar informasi dan berkomunikasi menjadi lebih mudah dari sebelumnya. Salahsatu format program televisi yang mencontohkan hal ini adalah Variety Show, yang menggabungkan berbagai bentuk program, seperti acara bincang-bincang, konser, kuis, dan permainan. Keragaman ini mencegah pemirsa bosan dengan satu jenis pertunjukan. Dalam penelitian ini, kami menerapkan teori Uses and Effects, yang berpendapat bahwa setiap orang menggunakan media untuk memenuhi kebutuhan tertentu. Kuesioner dikumpulkan melalui kegiatan survei untuk mendapatkan data primer yang digunakan dalam penelitian ini. Populasi yang digunakan dalam penelitian ini adalah mahasiswa STIKOM Interstudi jurusan penyiaran khususnya, mereka yang telah menonton program acara Tonight Show. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan metode non-probability dan convenience sampling. Proses pengujian ini meliputi Uji Analisis, Uji Koefisien Korelasi, Uji Regresi Linier dan Uji Mean dengan pengolahan data program SPSS versi 22. Hasil penelitian ini menunjukkan bahwa Intensitas Menonton (Variabel X) berpengaruh kuat terhadap Pengembangan Wawasan (Variabel Y) mahasiswa STIKOM InterStudi.
Representasi Ibu Millennial Melalui Semiotika Barthes (Studi Pada Akun Instagram @Tasyakamila) Putri, Sekartaji Anisa; Kamilah, Eka Puteri
Koneksi Vol. 7 No. 2 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i2.26342

Abstract

Various depictions of millennial mothers is increasingly varied with the existence of social media. The analog world’s value coloring the digital world in inevitable way. Debates over various points of view on the figure of a millennial mother are also buzzing on social media. How a mother represent her own figure is important to understand. Tasya Kamila as a millennial mother who uses social media as a platform of income is needed to explore further. Textually, Tasya Kamila's Instagram post is explained using Barthes semiotics to explore the representation of millennial mothers. The texts observed in this research were Tasya Kamila's Instagram posts from December 2022 to February 2023. Of the total 24 uploads, 9 uploads were taken as the sample studied. The representation of millennial mothers found on Tasya Kamila's social media is a depiction of taking care of her family, looking attractive, working using social media and being affective. The dominant values in the depiction of millennial mothers on Tasya Kamila's Instagram account are having an attractive appearance and being affective. This research has implications, namely that there are additional types of semiotic studies on the representation of millennial mothers on social media in communication science. There are various characteristics of millennial mothers through different types of uploads, namely personal and sponsored. Social media has become a means for millennial mothers to represent themselves which can be seen by users. Ragam penggambaran ibu millennial semakin bervariasi dengan adanya media sosial. Pemikiran dunia analog yang mewarnai dunia digital memang tidak terelakkan. Perdebatan atas beragam sudut pandang atas sosok seorang ibu millennial pun ramai mewarnai media sosial. Bagaimana seorang ibu memberikan gambaran atas sosoknya menjadi penting untuk dipahami. Tasya Kamila sebagai seorang ibu millennial yang memanfaatkan media sosial sebagai sarana penghasilan menarik untuk digali lebih lanjut. Secara tekstual, unggahan Instagram post Tasya Kamila dianalisis menggunakan semitika Barthes untuk menggali nilai representasi ibu millennial. Teks yang diamati dalam penelitian ini ialah unggahan Instagram post Tasya Kamila periode Desember 2022 hingga Februari 2023. Dari total 24 unggahan, diambil 9 unggahan sebagai sampel yang diteliti. Representasi ibu millennial yang ditemukan dalam media sosial Tasya Kamila ialah adanya gambaran nilai mengurus keluarga, berpenampilan menarik, bekerja menggunakan media sosial dan bersifat afektif. Nilai dominan yang ada pada gambaran ibu millennial pada akun Instagram Tasya Kamila ialah berpenampilan menarik dan bersifat afektif.  Penelitian ini memiliki implikasi tambahan ragam representasi ibu millennial pada media sosial. Terdapat ragam karakteristik ibu millennial melalui jenis unggahan yang berbeda, yaitu pribadi dan bersponsor. Media sosial menjadi sebuah sarana untuk merepresentasikan diri oleh ibu millennial yang dapat dilihat oleh pengguna.
The Influence of Greenpeace.Id Social Advertising on Green Attitude Widodarjo, Aditya; Putri, Sekartaji Anisa
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.5517

Abstract

This study aims to determine how much influence greenpeace social advertising has on green attitude. Greenpeace is one of the Non-Governmental Organization (NGO) known for its efforts in promoting environmental awareness and nature protection. In the digital era, Greenpeace also uses social advertising to deliver environmental messages to a wider audience. This research uses a quantitative approach with a survey method to respondents who have seen advertisements from Greenpeace. Data will be collected through a questionnaire designed to measure the effect of social advertising on green attitude. The research is an explanatory type quantitative study with a positivist approach. The population used is a total of 30 million Intagram users and the sample uses a non-probability sampling method of purposive sampling with the Slovin formula with an error rate of 10%. The questionnaire was distributed to 100 respondents via google form and processed using SPSS version 29. Furthermore, the data was analyzed through simple linear regression test and coefficient of determination (R Square) test. The results of this study indicate that there is an influence of social advertising has an influence of 63.6% on travel interest and the rest is influenced by other factors outside the study. The hypothesis can be interpreted that Ha is rejected and Ha is accepted.
Media Sosial, Informasi dan Pemilih Pemula Putri, Sekartaji Anisa
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 6, No 2 (2023): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v6i2.5290

Abstract

Menjelang waktu pemilihan umum presiden Republik Indonesia, arus informasi pada media sosial mulai dipadati dengan bergam informasi disertai beragam fenomena politik. Ragam jenis informasi yang dapat memuat politik identitas, informasi palsu, maupun informasi yang diangkat oleh buzzer perlu untuk dipahami oleh para pemilih pemula. Para pemilih pemula yang baru terjun dan mencoba memahami dunia politik dan pemilihan umum perlu memahami isu media sosial, informasi dan pemilih pemula agar tidak terjebak dalam dampak negatif yang dapat timbul. Maka itu penting untuk dilaksanakan kegiatan pengabdian kepada masyarakat berupa sosialisasi isu media sosial, informasi dan pemilih pemula kepada calon pemilih pemula di SMA PGRI 3 Jakarta. Metode pengabdian kepada masyarakat yang dilakukan ialah sosialisasi online yang dilaksanakan melalui zoom. Hasil pengabdian kepada masyarakat ini ditemukan bahwa terdapat peningkatan pengetahuan para perserta sosialisasi dalam sembilan aspek utama yang diangkat. Kegiatan ini terbukti meningkatkan pengetahuan para peserta melalui analisis komparasi nilai rata-rata jawaban kuesioner. Sosialisasi merupakan kegiatan yang efektif dilakukan untuk meningkatkan pengetahuan dalam waktu yang singkat.
Representasi Isu Lingkungan dalam Konten Instagram Greenpeace Indonesia Putri, Sekartaji Anisa
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4981

Abstract

Various pollution that accompanies increasingly extreme climate change is a problem that must be resolved immediately. Positive content from leading non-profit organizations that invite and inform the public to protect the environment is expected to be a means of raising public awareness. Therefore, it is important to understand the content of social media posts in the form of visual or video uploads from one of the leading non-profit organization's such as Greenpeace Indonesia. This study aims to find out what environmental issues are being raised on Greenpeace Indonesia's Instagram through descriptive content analysis. Content analysis was conducted on Greenpeace Indonesia's Instagram content uploaded in June 2024, totaling 57 contents. The reliability of Krippendorff's alpha in this study was proven to be reliable. In this study, 15 environmental problem themes were found in the content posted by Greenpeace Indonesia on Instagram. Two main themes were found, that is the issue of plastic and environmental conservation efforts. The issue of plastic mostly uploaded in the form of Instagram Posts. In contrast, the issue of environmental conservation mostly uploaded in the form of Instagram Reels.
Pengaruh Komunikasi Persuasif Akun TikTok @PandawaraGroup terhadap Peningkatan Minat Followers Melakukan Aksi Sosial Pandu Sotyo Yugho Kuswanto; Sekartaji Anisa Putri
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1227

Abstract

Environmental issues are becoming increasingly urgent, particularly the worsening clean water crisis, which requires effective mass communication to raise awareness and encourage community involvement. Social media has emerged as a strategic platform for disseminating information and promoting environmental actions. PandawaraGroup, a dedicated TikTok account focusing on environmental issues, utilizes persuasive communication to encourage positive actions. This study aims to examine the influence of persuasive communication by the @PandawaraGroup TikTok account on followers’ interest in participating in social actions. The research employed a quantitative method with data collected through an online questionnaire (Google Form) distributed to 100 respondents who are followers of the account. Data analysis was conducted using simple linear regression along with descriptive tests, validity, reliability, and dimensional analysis. The findings reveal that persuasive communication from @PandawaraGroup has a moderate influence on followers’ interest in engaging in social actions. Based on these results, the study suggests that @PandawaraGroup should strengthen follower engagement through active interactions, such as responding to comments and direct messages, as well as organizing regular Q&A or discussion sessions. Furthermore, diversifying content with creative approaches is essential to maintain audience interest and relevance. These strategies are expected to enhance the effectiveness of @PandawaraGroup in promoting environmental awareness and public participation.
Implementation of the Communication Strategy of Bank BPR Bandung Collectors in Reducing the Number of Defaults Putra, Feby Nugraha; Putri, Sekartaji Anisa
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15730

Abstract

The phenomenon of credit default in the banking sector is concerning in the post-pandemic era, particularly for small-scale financial institutions, such as Rural Credit Banks (BPR). This study analyses the communication strategies used by collectors at Rural Credit Bank (BPR) "X" Bandung to reduce the number of loan arrears. Loan arrears at BPR, caused by factors such as inadequate surveys, debtor dishonesty, or deteriorating financial conditions, pose significant challenges to the bank's financial stability. The purpose of this study is to identify and describe the types and effectiveness of collector strategies, using qualitative methods such as in-depth interviews and observations. Data analysis follows the interactive model by Miles and Huberman. The study reveals that collectors employ a combination of verbal and nonverbal communication strategies, including gentle persuasion and open-ended questions, as well as a calm tone of voice and active listening, all of which are tailored to the debt collection process. These strategies are generally effective, especially the empathetic approach; however, their effectiveness depends on the debtor's characteristics and financial situation. Supporting factors include ongoing training and good internal communication, while barriers include bad intentions from debtors and negative public perceptions. The results of this study concluded that effective communication is crucial in managing problematic loans, and encourage BPR to enhance training, develop ethical guidelines, and promote financial literacy among debtors.
Co-Authors Choirul Muna Dyah Mentari Putri Ernungtyas, Niken Febrina Fajar Ramadhan Fajar Ramadhan Guntur Freddy Prisanto Guntur Freddy Prisanto Ira Purnama Irwansyah Irwansyah Irwansyah, Irwansyah Kamilah, Eka Puteri Muhammad Dzakwaan Arkaan Muna, Choirul Niken Febrina Ernungtyas Niken Febrina Ernungtyas Obby Anelka Huda Huda Pandu Sotyo Yugho Kuswanto Prisanto, Guntur Freddy Putra, Feby Nugraha Tulus Tampubolon Utama Putri, Glabella Widodarjo, Aditya