Garuda - Garba Rujukan Digital

Pengaruh Harga, Brand Image, Kualitas Produk, Dan Digital Marketing Terhadap Minat Pembelian Produk Nadiraa Hijab: Indonesia Khasanah, Ana Uswatun; safitri, junaidi
Asian Journal of Innovation and Entrepreneurship Volume 07, Issue 01, January 2023
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol7.iss1.art2

Fenomena dalam beberapa tahun terakhir industri fashion khususnya fashion muslimah berkembang dengan cepat dan presentasenya sangat positif. Ditandai dengan banyaknya produsen hijab yang bermunculan, dari banyaknya produsen tersebut masih ada satu produsen hijab yang mampu bertahan ditengah persaingan pasar yang sangat ketat yaitu “Nadiraa Hijab” dengan produk berkualitas bagus dan harga sangat terjangkau. Namun permasalahan yang muncul yaitu dengan menjual produk yang memiliki kualitas bagus dengan harga murah dapat membunuh atau menjatuhkan kompetitor lain yang memiliki produk serupa dengan Nadiraa Hijab. Tujuan adanya penelitian untuk menganalisis: (1) pengaruh dari harga terhadap minat pembelian produk Nadiraa Hijab. (2) pengaruh dari brand image terhadap minat pembelian produk Nadiraa Hijab. (3) pengaruh dari kualitas produk terhadap minat pembelian produk Nadiraa Hijab. (4) pengaruh dari digital marketing terhadap minat pembelian produk Nadiraa Hijab. Populasinya adalah seluruh Mahasiswi Universitas Islam Indonesia. Teknik pengumpulan data menggunakan non probability sampling. Sampelnya sejumlah 100 orang konsumen Nadiraa Hijab. Dalam penelitian ini menggunakan penelitian berbentuk kuantitatif, metode analisis data memakai regresi. Adapun hasil yang diperoleh pada penelitian ini sebagai berikut: Uji t, harga tidak memberikan pengaruh positif signifikan terhadap minat pembelian produk “Nadiraa Hijab. Brand image memiliki pengaruh signifikan terhadap minat pembelian produk “Nadiraa Hijab”. Kualitas produk memiliki sebuah pengaruh positif signifikan terhadap minat pembelian produk “Nadiraa Hijab. Digital marketing berpengaruh positif signifikan terhadap minat pembelian produk “Nadiraa Hijab”. Hasil analisis Uji F, menunjukan harga, brand image, kualitas produk, dan juga digital marketing secara serempak berpengaruh terhadap minat pembelian produk Nadiraa Hijab. Variabel kualitas produk merupakan variabel yang mempengaruhi minat pembelian paling dominan dibanding ketiga variabel lain.

Enhancing Quranic Literacy for Activists of Karang Taruna Using Digital Quran Memorization: Peningkatan Literasi Qur’an bagi Aktivis Karang Taruna Menggunakan Qur’an Digital Hafalan Haryono*, Kholid; Safitri, Junaidi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.22637

This paper focuses on enhancing Qur'anic literacy in Indonesia through the development and implementation of the Tikrar digital Qur'an application. Although a survey by the Directorate General of Islamic Guidance of the Ministry of Religious Affairs shows high Qur'anic literacy with a score of 66.038, the number of Qur'an memorizers is still low compared to other countries. The Tikrar application was developed to facilitate the memorization process for the wider community. The study aimed to implement the application through community service activities at Karang Taruna, Yogyakarta, using the halaqah (group) method. Twenty-four participants were divided into four groups, engaging in activities that included reviewing and expanding the application's content and training sessions. Participants provided positive feedback, indicating that the application helped and motivated them to memorize the Qur'an. The halaqah method effectively enhanced motivation and memorization skills, demonstrating the application's potential to improve Qur'anic literacy in the community.

PENGARUH PENGGUNAAN QRIS TERHADAP PERILAKU KONSUMSI MAKANAN GENERASI Z : ANALISIS THEORY OF PLANNED BEHAVIOR (TPB) Safitri, Junaidi
Jurnal Istiqro Vol. 10 No. 1 (2024): Januari 2024
Publisher : Universitas KH. MUkhtar Syafaat (UIMSYA) Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v10i1.2827

This research aims to analyze the use of the Indonesian Standard Quick Response Code (hereinafter referred to as QRIS) on the food consumption behavior of Gen-Z in Sleman Regency from an Islamic economic perspective. Researchers use theory from the Theory of Planned Behavior (TPB). This research is quantitative, both partially and simultaneously. The sample in this study was 91 respondents from generation Z users of the QRIS application. Data was collected using a non-probability sampling method with the sampling technique used was purposive sampling by distributing questionnaires online using G-From. The research results show that partially the attitude variable has no significant effect on the use of QRIS with a significance level of 0.414 > 0.05 and a calculated t value of 0.820 < 1.987. The subjective norm variable has a significant effect on the use of QRIS with a significance level of 0.000 < 0.05 and a calculated t value of 4,118 > 1,987. Behavioral control variables have a significant effect on the use of QRIS with a significance level of 0.000 < 0.05 and a calculated t value of 4,248 > 1,987. Simultaneously, the influence of attitudes, subjective norms and behavioral control on the use of QRIS in food consumption in Gen-Z is shown by a determinant coefficient of 0.499 or 49.9%, meaning that the variables of attitude, subjective norms and behavioral control simultaneously have an influence on the use of QRIS in consumption behavior. Gen-Z food.

Pengembangan Bisnis Berbasis Syariah: Studi Empiris Pada Entrepreneur Muda Indranata, Charisma Jalil; Safitri, Junaidi
ABHATS: Jurnal Islam Ulil Albab Vol. 3 No. 1 (2022): Maret 2022
Publisher : Direktorat Pondok Pesantren Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Syariah merupakan gaya hidup yang banyak diminati oleh masyarakat Indonesia karena memiliki penduduk mayoritas muslim. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dapat mengembangkan bisnis syariah di kalangan generasi muda khususnya mahasiswa. Ada tiga faktor yang dianalisis dalam penelitian ini, yaitu ekspektasi pendapatan, lingkungan keluarga, dan pendidikan kewirausahaan. Penelitian ini merupakan penelitian kuantitatif berbasis kausal komparatif dan analisis yang dilakukan pada seluruh populasi. Populasi penelitian ini adalah mahasiswa Ekonomi Islam Universitas Islam Indonesia angkatan 2016 dan 2017 sebanyak 101 mahasiswa. Metode pengumpulan data dalam penelitian ini adalah dengan menggunakan kuesioner atau kuesioner yang diberikan kepada seluruh populasi. Hasil penelitian ini menunjukkan bahwa Ekspektasi Penghasilan berpengaruh positif terhadap Minat Bisnis Syariah. Begitu juga dengan lingkungan keluarga berpengaruh positif terhadap minat bisnis syariah. Sedangkan Pendidikan Kewirausahaansan berpengaruh terhadap Minat Bisnis Syariah dan secara simultan Ekspektasi Penghasilan, Lingkungan Keluarga, dan Pendidikan Kewirausahaan berpengaruh terhadap Keputusan Bisnis Syariah.

Pengaruh Promosi Harbolnas, Influencer, dan Gaya Hidup terhadap Pembelian Spontan dengan Religiusitas sebagai Variabel Moderasi Pramesti Zinmi, Anna; Safitri, Junaidi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.9253

This study aims to analyze the influence of National Online Shopping Day (Harbolnas) promotions, influencers, and shopping lifestyle on spontaneous online purchasing behavior, as well as to examine the role of religiosity as a moderating variable in these relationships. A quantitative approach was employed using a survey method through the distribution of questionnaires to 112 student respondents from the Faculty of Islamic Studies at the Islamic University of Indonesia. The data were analyzed using multiple linear regression and moderated regression analysis (MRA) with the assistance of SPSS version 25. The findings reveal that Harbolnas promotions, influencers, and shopping lifestyle have a positive and significant effect on spontaneous online purchasing behavior. Among these variables, shopping lifestyle is the most dominant factor influencing impulsive behavior. Additionally, religiosity shows a negative and significant moderating effect, indicating that a high level of religiosity weakens the influence of shopping lifestyle on impulsive purchases. This suggests that religious values serve as an effective internal control mechanism in limiting consumer impulsivity among students in the digital era. This study contributes theoretically to the development of value-based digital consumer behavior models and offers practical implications for industry stakeholders and educational institutions to foster more ethical and mindful consumer behavior.

Pengaruh Promosi Harbolnas, Influencer, dan Gaya Hidup terhadap Pembelian Spontan dengan Religiusitas sebagai Variabel Moderasi Pramesti Zinmi, Anna; Safitri, Junaidi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.9253

This study aims to analyze the influence of National Online Shopping Day (Harbolnas) promotions, influencers, and shopping lifestyle on spontaneous online purchasing behavior, as well as to examine the role of religiosity as a moderating variable in these relationships. A quantitative approach was employed using a survey method through the distribution of questionnaires to 112 student respondents from the Faculty of Islamic Studies at the Islamic University of Indonesia. The data were analyzed using multiple linear regression and moderated regression analysis (MRA) with the assistance of SPSS version 25. The findings reveal that Harbolnas promotions, influencers, and shopping lifestyle have a positive and significant effect on spontaneous online purchasing behavior. Among these variables, shopping lifestyle is the most dominant factor influencing impulsive behavior. Additionally, religiosity shows a negative and significant moderating effect, indicating that a high level of religiosity weakens the influence of shopping lifestyle on impulsive purchases. This suggests that religious values serve as an effective internal control mechanism in limiting consumer impulsivity among students in the digital era. This study contributes theoretically to the development of value-based digital consumer behavior models and offers practical implications for industry stakeholders and educational institutions to foster more ethical and mindful consumer behavior.

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