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Sariyani, Sariyani
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TVRI South Sulawesi Broadcasting Adaptation Strategy as a Public Broadcasting Institution in the Digitalization Era Sariyani, Sariyani; Yunus, Mujahid; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 1 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i1.747

Abstract

This research aims to find out the adaptation strategy of South Sulawesi TVRI broadcasting as a public broadcasting institution in the digitalization era, supporting and inhibiting factors of South Sulawesi TVRI broadcasting adaptation strategy as a public broadcasting institution in the digitalization era. This type of research is classified as qualitative research. Data collection techniques are observation, interview, and documentation. The data was then verified, processed and analyzed based on qualitative analysis. The results showed that the implementation of TVRI South Sulawesi's broadcasting adaptation strategy has been carried out by procuring digital infrastructure and technology, conducting training to improve human resources and keep up with the times, conducting content research according to public needs, forming a new unit called New Media Content (KMB) where the unit is specifically to see the development of digital media and implementing a digital multi-platform distribution strategy. Supporting factors in TVRI South Sulawesi's broadcasting adaptation strategy are technology and infrastructure, human resources, government regulations, programs aired and collaboration. While the inhibiting factors are viewers and limited funds for production due to budget efficiency.
Co-Authors Dila Damayanti Imam Syafii, Imam Khasanah , Ulfaniatul Listiana, Yufita Metekohy, Louisa Marga Munawaroh, Faridatul Nur , Syamsiah Pinzon, Rafael Humberto Prasetyo, Nova Tri Sonni, Alem Febri Yunus, Mujahid