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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Aridayanti, Dewa Ayu Nyoman
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelaksanaan dan Evaluasi Kegiatan Pelatihan Penguatan Storytelling Produk Desa Wisata Dukuh Penaban, Kabupaten Karangasem Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery; Lilasari, Luh Nyoman Tri; Sukariyanto, I Gede Made; Aridayanti, Dewa Ayu Nyoman
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1245

Abstract

This article discusses the implementation of Community Service (PKM) activities conducted by lecturers of the Tourism Destination Study Program (DEP) at Bali Tourism Polytechnic in Dukuh Penaban Tourism Village. The PKM activity, which focused on "Storytelling," aimed to enhance participants' understanding and skills in storytelling in English. The activity received positive feedback from participants, as evaluated through a survey based on 25 indicators of PKM implementation. The results indicated that all participants rated the activity as "Good." Notably, the quality of the presenters and the material delivered were highly rated across all indicators. The participants, consisting of both male and female individuals, shared similar views regarding the quality of the PKM activity. Based on the positive feedback, this article recommends that future PKM activities focus on refining and improving the identified areas to achieve even greater excellence.
Pendampingan Tata Kelola Desa Wisata Sidan, Kabupaten Gianyar Aridayanti, Dewa Ayu Nyoman; Dianasari, Dewa Ayu Made Lily; Liestiandre, Hanugerah Kristiono; Tirtawati, Ni Made; Widana, Ida BAgus Gede Agung; Ida Bagus Putra, Negarayana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1459

Abstract

Desa wisata Sidan merupakan sebuah desa wisata rintisan yang memiliki potensi wisata berupa kekayaan sumber daya alam utamanya berupa persawahan. Hal ini menjadikan pengelola memilih untuk mengembangankan produk wisata berbasis ekowisata, dimana sumber daya alam yang dimiliki dikelola dengan mengedepanan konservasi dan edukasi. Namun dalam pengembangannya, belum terdapat tata kelola yang baik sehingga hal tersebut menjadi salah satu kendala bagi pengembangan Desa Wisata Sidan. Pengabdian kepada masyarakat ini dilakukan dalam bentuk pendampingan tata kelola desa wisata, dengan peserta seluruh pemangku kepentingan di Desa Wisata Sidan. Output dari kegiatan ini adalah meningkatnya pemahaman masyarakat tentang sistem tata kelola desa wisata, terbentuknya sistem tata kelola pariwisata secara profesional di wilayah Desa Sidan yang mengakomodir aspirasi masyarakat lokal sehingga Desa Wisata Sidan dapat berkembang. Dengan kegiatan ini diharapkan akan memberikan manfaat berupa meningkatnya SDM dari Desa Wisata Sidan yang terampil dan mandiri dalam mengelola potensi wisata di daerahnya secara berkelanjutan. Kegiatan ini juga diharapkan dapat meningkatkan kapasitas sumber daya manusia di Desa Wisata Sidan, menjadikan mereka lebih terampil dan mandiri dalam mengelola potensi wisata yang dimiliki.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Domestik di Daya Tarik Wisata Kawasan Luar Pura Uluwatu Bujung, Glend Elisa Alexander; Liestiandre, Hanugerah Kristiono; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1032

Abstract

Purpose : Marketing mix is ??a strategy that is often implemented in a company or tourist attraction. This strategy is related to determining how the company or tourist attraction including Outer Area of Uluwatu Temple Tourist Attraction offers product accompanied by several other supports in the form price, place, promotion, people, process and physical edivence strategies for certain market segments. The purpose of this study was to determine how the effect of 7p's marketing mix on the satisfaction of domestic tourists simultaneously and partially. Methodology: The samples in this research is 271 domestic tourists. Questionnaires were distributed online and offline by accidental sampling and analyzed using multiple linear regression. Findings : The results of the simultaneous analysis show that the 7p marketing mix has a positive and significant effect and partially the product, price and place variables have a positive effect. While, the promotion, people, process and physical appearance variables have no positive and significant effect. Based on the coefficient of determination  in this result is the percentage the effect of the 7p marketing mix (product, price, place, promotion, people, process, physical appearance) on the satisfaction of domestic tourists is 20.3%, while the remaining 79.7% is explained or effected by other variables not examined in this research.
Tourism Destination Service Quality: An Analysis of Domestic Tourists Satisfaction In Kawasan Luar Pura Uluwatu Supraba, Cening Ayu; Lilasari, Luh Nyoman Tri; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1499

Abstract

In 2022, Kawasan Luar Pura Uluwatu received several bad reviews regarding the quality of services provided. The aims of the study are 1) domestic tourists' satisfaction with service quality in the form of respondent's responses to tangibles, empathy, reliability, responsiveness and assurance in Kawasan Luar Pura Uluwatu, 2) The Importance of Performance Analysis on service quality in Kawasan Luar Pura Uluwatu. This study is a quantitative descriptive study with a sample of 100 domestic tourist respondents visiting Kawasan Luar Pura Uluwatu using a Purposive method. The Importance Performance Analysis (IPA) method was used in this study to determine the satisfaction level of domestic tourists. The results of this study indicate 1) tourists satisfied with the service quality in Kawasan Luar Pura Uluwatu with a total satisfaction level of 96,95%; 2) indicators of service quality included in the top priority category are the suitability of ticket prices with the products, facilities and service provided, officers respond well to tourist complaints, officers do not discriminate between tourists and ease in the service process that needs to be improved so that it gets special attention from the manager.
Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng: Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng Puspita, Ni Made Nandila; Negarayana, Ida Bagus Putra; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1592

Abstract

The quality of tourist attractions has a significant influence on tourist satisfaction, because tourist attractions that offer unique experiences, beautiful views and interesting activities will increase tourist satisfaction. The aim of this research is to determine the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina beach. The number of samples in this study was 110 respondents using the formula of Hair et al. Data collection in this research was carried out by distributing questionnaires to all Indonesian tourists who were visiting Lovina beach. The data analysis technique used in this research is a simple linear regression analysis technique, t test and coefficient of determination with data analysis tools using the help of the SPSS for Windows version 26 program. The results in this study show that the quality of tourist attractions has a significant effect on tourist satisfaction. at Lovina Beach with a significant value of 0.000 < 0.050. The magnitude of the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina Beach is 0.685, which means 68.5% of the satisfaction of Indonesian tourists is influenced by the variable quality of tourist attractions.
Women Empowerment in Sustainable Tourism Development in Tenganan Pegringsingan Tourism Village, Karangasem, Bali Dewi, Kadek Rahayu Teresna; Widana, Ida Bgs Gede Agung; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10970

Abstract

This research was conducted with the aim of identifying the dimensions of empowerment, especially in the Tenganan Pegringsingan Tourism Village and to see the relationship between the dimensions of women's empowerment and the elements of sustainable tourism destination development according to Tourism and Creative Economy Ministerial Regulation Number 9 of 2021 concerning guidelines for developing sustainable tourism destinations. The exploratory factor analysis method was used to analyze the data that had been collected using a purposive sampling technique with a total of 140 samples. The results of the research show that 7 (seven) new dimensions have been formed that can describe women's empowerment in Tenganan Pegringsingan Village. The seven dimensions formed have fulfilled the elements that can support the realization of a sustainable tourism destination in the Tenganan Pegringsingan Tourism Village in accordance with the guidelines for developing sustainable tourism destinations.
Strategies to Develop Cemagi as a Community Based-Tourism Village and to achieve the status as an Independent Tourism Village in Bali Ningsih, Gusti Ayu Putu Bella Harta; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11181

Abstract

This research aims to design strategies for developing Cemagi Tourism Village as a community-based and Independent Tourism Village. A qualitative and descriptive approach was used in this research. The primary data was collected through interviews with informants who were chosen purposively. Observation and documentation were also used to collect the primary and secondary data. The results found 13 indicators of strengths, 10 of weaknesses, 6 of opportunities, and 3 threats for Cemagi Village to be recognized as an Independent Tourism Village based on Community-Based Tourism Concepts. The analysis also recommends implementing the SO Strategies that Cemagi Tourism Village can carry out as an independent community-based tourism village. The strategies are: 1). Optimizing potential development as a community-based tourist attraction, 2). Creating combined tour packages, 3). Providing daily performances, 4). Asking for government assistance, 5). Increasing the availability of homestays, 6). Providing cultural festivals, 7). Empowering the local community, 8). Increasing promotion, 9). Creating tour packages, 10). Designing a masterplan, and 11). Designing collaborative content for marketing purposes.
Development Strategy of Melayang Waterfall as a Sustainable Natural Tourism Attraction in Pejeng Kaja Village, Gianyar Regency Arta, Dewa Gede Angga Parama; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11186

Abstract

Melayang Traditional Village is developing its natural tourism potential in the form of Melayang Waterfall, but the number of visitors is still low, with only around 12 to 20 tourists per day. Several promotional efforts have been made by the management, but the increase in visits has not been significant. Therefore, in-depth research is needed to formulate a strategy for sustainable tourism development. This study uses a qualitative method with primary and secondary data. Informants were selected through purposive sampling with a pentahelix approach. Data were collected through interviews with interview guide instruments, observations using checklists, documentation, and literature studies. Data analysis was carried out using the SWOT technique, through three stages: the input stage using the IFE and EFE matrices, the matching stage with the SWOT matrix, and the stage of determining priority strategies using the QSPM matrix analysis. From the SWOT analysis, 13 alternative strategies were generated, with five main strategies being further analyzed as priorities. These strategies include: 1) Inviting academics to provide training to the community on the positive impacts of tourism and tourism governance, 2) Establishing a management body to improve the quality of tourism services to be competitive, 3) Utilizing technology and social media as promotional tools, 4) Using local potential to compete with other tourist destinations, and 5) Utilizing the location to improve the community's economy.
Co-Authors Anom Hery Suasapha Arta, Dewa Gede Angga Parama Bujung, Glend Elisa Alexander Dewi, Kadek Rahayu Teresna Dianasari, Dewa Ayu Made Lily Ida Bagus Putra, Negarayana Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Negarayana, Ida Bagus Putra Ni Made Tirtawati Ningsih, Gusti Ayu Putu Bella Harta Puspita, Ni Made Nandila Sukariyanto, I Gede Made Supraba, Cening Ayu Widana, Ida Bagus Gede Agung Widana, Ida Bgs Gede Agung