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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Aridayanti, Dewa Ayu Nyoman
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Applied Science in Tourism Destination

 1 
Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Domestik di Daya Tarik Wisata Kawasan Luar Pura Uluwatu Bujung, Glend Elisa Alexander; Liestiandre, Hanugerah Kristiono; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1032

Abstract

Purpose : Marketing mix is ??a strategy that is often implemented in a company or tourist attraction. This strategy is related to determining how the company or tourist attraction including Outer Area of Uluwatu Temple Tourist Attraction offers product accompanied by several other supports in the form price, place, promotion, people, process and physical edivence strategies for certain market segments. The purpose of this study was to determine how the effect of 7p's marketing mix on the satisfaction of domestic tourists simultaneously and partially. Methodology: The samples in this research is 271 domestic tourists. Questionnaires were distributed online and offline by accidental sampling and analyzed using multiple linear regression. Findings : The results of the simultaneous analysis show that the 7p marketing mix has a positive and significant effect and partially the product, price and place variables have a positive effect. While, the promotion, people, process and physical appearance variables have no positive and significant effect. Based on the coefficient of determination  in this result is the percentage the effect of the 7p marketing mix (product, price, place, promotion, people, process, physical appearance) on the satisfaction of domestic tourists is 20.3%, while the remaining 79.7% is explained or effected by other variables not examined in this research.
Tourism Destination Service Quality: An Analysis of Domestic Tourists Satisfaction In Kawasan Luar Pura Uluwatu Supraba, Cening Ayu; Lilasari, Luh Nyoman Tri; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1499

Abstract

In 2022, Kawasan Luar Pura Uluwatu received several bad reviews regarding the quality of services provided. The aims of the study are 1) domestic tourists' satisfaction with service quality in the form of respondent's responses to tangibles, empathy, reliability, responsiveness and assurance in Kawasan Luar Pura Uluwatu, 2) The Importance of Performance Analysis on service quality in Kawasan Luar Pura Uluwatu. This study is a quantitative descriptive study with a sample of 100 domestic tourist respondents visiting Kawasan Luar Pura Uluwatu using a Purposive method. The Importance Performance Analysis (IPA) method was used in this study to determine the satisfaction level of domestic tourists. The results of this study indicate 1) tourists satisfied with the service quality in Kawasan Luar Pura Uluwatu with a total satisfaction level of 96,95%; 2) indicators of service quality included in the top priority category are the suitability of ticket prices with the products, facilities and service provided, officers respond well to tourist complaints, officers do not discriminate between tourists and ease in the service process that needs to be improved so that it gets special attention from the manager.
Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng: Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan Di Pantai Lovina, Kabupaten Buleleng Puspita, Ni Made Nandila; Negarayana, Ida Bagus Putra; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1592

Abstract

The quality of tourist attractions has a significant influence on tourist satisfaction, because tourist attractions that offer unique experiences, beautiful views and interesting activities will increase tourist satisfaction. The aim of this research is to determine the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina beach. The number of samples in this study was 110 respondents using the formula of Hair et al. Data collection in this research was carried out by distributing questionnaires to all Indonesian tourists who were visiting Lovina beach. The data analysis technique used in this research is a simple linear regression analysis technique, t test and coefficient of determination with data analysis tools using the help of the SPSS for Windows version 26 program. The results in this study show that the quality of tourist attractions has a significant effect on tourist satisfaction. at Lovina Beach with a significant value of 0.000 < 0.050. The magnitude of the influence of the quality of tourist attractions on the satisfaction of Indonesian tourists at Lovina Beach is 0.685, which means 68.5% of the satisfaction of Indonesian tourists is influenced by the variable quality of tourist attractions.
Co-Authors Anom Hery Suasapha Arta, Dewa Gede Angga Parama Bujung, Glend Elisa Alexander Dewi, Kadek Rahayu Teresna Dianasari, Dewa Ayu Made Lily Ida Bagus Putra, Negarayana Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Negarayana, Ida Bagus Putra Ni Made Tirtawati Ningsih, Gusti Ayu Putu Bella Harta Puspita, Ni Made Nandila Sukariyanto, I Gede Made Supraba, Cening Ayu Widana, Ida Bagus Gede Agung Widana, Ida Bgs Gede Agung