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Journal : International Journal Of Science, Technology

Pull Factors for Event Delegates Moderating Effect Of Cultural Tourism Attraction Yuniati, Nining
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1143

Abstract

This study seeks to explore the pull factors that influence delegates' decision to attend an event. This research also involves the factor of cultural tourism attraction as a moderating variable. It is well known that Yogyakarta as the research location is a city rich in culture, there are many cultural attractions that are favored such as heritage sites, indigenous people's lives, handicraft products, traditional culinary, and a number of other local cultural products. By using Structural Equation Model analysis and involving 190 respondents, namely delegates who attended various events in Yogyakarta, from the results of the study it was found that the pull factors namely accessibility, event organizer (OC), accommodation, venue, price and cultural tourism attraction jointly influenced the decision of delegates to attend the event. Cultural tourism attraction is able to moderate the overall pull factor. The strength of culture that is able to moderate the overall attraction factor indicates that culture is very strong as a novelty event and is a key variable for destinations so that it is attractive to host events.
Exploring Business Sustainability Factors In MICE Tourism From an MSME Perspective Yuniati, Nining
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1372

Abstract

Event industry as popular known as MICE Tourism business is rapidly growing in Indonesia, various international events have been successfully held in Indonesia, but little is known about how these events are operated and who the parties involved are. Behind the success of the event, many MSME are involved with several constraints that also need government attention, so that they can support the sustainability of event entrepreneurs in the future. The main problem is the lack of achievement standards that can serve as a reference other than simply meeting the terms of reference and spending according to the budget plan outlined in the contract. Based on direct observation and interviews with event business owners, namely a number of involved event organisers and vendors, and with the help of NVIVO software, at least eight important factors were identified: Commitment & Contract, Innovation & Novelty of Event, Mutual Partnership, Payment, Portfolio & Experience, Product Quality, Profit, and Zero Complaint. Each factor and its implications are discussed in detail in this study