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KEYAKINAN, SUASANA HATI, DAN PENGALAMAN MASA LALU TERHADAP PILIHAN KONSUMSI PRODUK DAGING OLAHAN DI KOTA PONTIANAK devitasari, Devitasari; Nurliza, Nurliza; Kurniati, Dewi
Jurnal Sains Mahasiswa Pertanian Vol 8, No 2 (2019): April 2019
Publisher : Jurnal Sains Mahasiswa Pertanian

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Abstract

Peningkatan jumlah penduduk, mobilitas, dan didukung pertumbuhan industri pangan menyebabkan sebagian masyarakat lebih memilih produk pangan praktis, termasuk produk daging olahan daripada bentuk segarnya. Akan tetapi, mayoritas konsumen tidak menyadari adanya bahaya yang terkandung pada produk daging olahan yang mereka konsumsi karena kurangnya pengetahuan dan informasi produk, seperti label halal dan komposisi, termasuk jenis dan takaran zat tambahan yang digunakan. Tujuan penelitian ini menganalisis pengaruh keyakinan, suasana hati, dan pengalaman terhadap pemilihan olahan daging yang mengandung zat aditif kepada 150 responden secara purposive sampling dengan model Structural Ecuation Model ( SEM ) menggunakan LISREL 8.8. Hasil menunjukkan bahwa keyakinan (agama, kebiasaan, dan opini) dan pengalaman (food neophobia) berpengaruh terhadap konsumsi produk daging olahan, kecuali suasana hati. Oleh karena itu,sebaiknya konsumen lebih memperhatikan informasi produk seperti kehalalan dan komposisi bahan yang digunakan agar dapat mengawasi dan mengontrol pemberiannya di rumah.
Analisis Kualitas Website Tokome Menggunakan Metode Webqual 4.0 dan Importance Performance Analysis Devitasari, Devitasari; Wati, Theresia; Sarika, Sarika
Jurnal Informatika Universitas Pamulang Vol 6, No 1 (2021): JURNAL INFORMATIKA UNIVERSITAS PAMULANG
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/informatika.v6i1.8130

Abstract

Tokome.id is an e-commerce company that provides merchandise manufacturing services by sending a design image of the product that we want to buy or sell. The purpose of this research is to measure the quality of the website owned by Tokome.id. To see the quality of a website, it is necessary to measure based on the quality based on the users using Webqual 4.0 method which consists of 3 variables (usability, information quality, service interaction quality), and 22 question indicators. The technique used by researchers is Importance Performance Analysis (IPA) method which provides an overview of what indicators need improvement or needs to maintain their quality based on user perceptions and expectations. Based on the results of the analysis of Importance Performance Analysis (IPA), it shows that the 22 items analyzed using the importance-performance analysis method are divided into quadrant I (8 items), quadrant II (6 items), quadrant III ( 5 items), and quadrant IV (3 items). Items that are considered very important and need to be improved are in quadrant I, namely the sense of data or information security when accessing the website. These outcome show that the quality of the Tokome. id website is still lacking and has not met user expectations.