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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) IJOG : Indonesian Journal on Geoscience JAS (Jurnal Agri Sains) Journal of Community Development Jurnal Media Informatika
Pamela, Pamela
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Journal : Journal of Community Development

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Pelatihan Online Marketing Pada Pelaku UMKM Olahan Makanan Pamela, Pamela; Nurliza, Nurliza
Journal of Community Development Vol. 5 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i1.194

Abstract

Online marketing is a set of tools and methodologies used to promote products and services over the internet. Online marketing includes broader marketing elements than traditional business marketing because of the extra channels and marketing mechanisms available on the internet. Online marketing is also known as marketing using the internet, web-based marketing, and digital marketing. Community service activities aim to increase the number of research outputs and community service per lecturer, which have succeeded in gaining international recognition or been implemented by the community (IKU 5). The solution for improving processed food MSMEs related to online marketing is carried out using counseling and demonstration (Practice) methods. Marketing management regarding online marketing in question is knowledge about online marketing, techniques for managing grammar in online marketing, and online marketing evaluation techniques. This activity includes counseling and technical guidance packaged in the form of online marketing knowledge and skills. The number of participants who will take part in the training is 10 people at UMKM Chef Gui in Pontianak. The stages of implementing Community Service consist of planning, field observation, preparation, implementation of training, evaluation and monitoring, reporting and dissemination of the results of Community Service Activities. Conclusion: The community service activities carried out went well. Chef Gui's Food Processed MSME employees received increased knowledge (75 percent) regarding online marketing for Community Service.
Sosialisasi Bina Desa Wisata Kampus Merdeka Mandiri Untan ke Wisata Telok Berdiri Desa Sungai Kupah Pamela, Pamela; Sulistyarini, Sulistyarini; Maryuni, Sri; Syahrani, Agus
Journal of Community Development Vol. 5 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i1.197

Abstract

Thematic Real Work Lectures (KKN) are community service programs for students at universities in Indonesia. The Tanjungpura University Thematic KKN which was carried out in the Kupah village area, Kubu Raya Regency is a form of synergy between UNTAN students from various study programs and village communities in solving problems faced by the village related to developing the Kupah village area as an environmental tourism destination (Ecotourism). The socialization activity was attended by 20 representatives of the Kupah village community. The activity was carried out using an educational lecture method to socialize tourism management in Kupah village involving all levels of society. The evaluation results showed that as many as 60 percent of the socialization participants already knew about tourism and had carried out tourism marketing.
Co-Authors Agus Syahrani Basuki Hardigaluh Ellyta Ellyta Hilda Lestiana Kristiawan, Yohandi Maswadi - Nurliza Nurliza Putra, Iqbal Eras Putra, Moch Hilmi Zaenal Rivaldo, Febrianto Rozie, Andri Fachrur Sri Maryuni, Sri Sri Widarti, Sri Sukristiyanti Sukristiyanti, Sukristiyanti Sulistyarini, Sulistyarini Sumaryono Sumaryono Tri Muji Susantoro, Tri Muji WOLLY CANDRAMILA Yukni Arifianti, Yukni