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Strategi Pemasaran Melalui Pengembangan Label Merek Dagang pada Produk UMKM Desa Sumbertempur Kabupaten Malang Susilo, Susilo; Prestianawati, Silvi Asna; Husain, Hilmi Alwan; Kusuma, Wennie Candra; Septianto, Donny; Pasya, Shahida; Percy, Khayru Ambyarie; Fawwaz, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.1.4973

Abstract

UMKM memiliki peran penting dalam pertumbuhan ekonomi Indonesia, namun seringkali menghadapi tantangan dalam strategi pemasaran, terutama pada desain label merek. Desain label yang kurang menarik dapat menghambat daya saing produk, sementara label yang baik mampu meningkatkan visibilitas, kepercayaan konsumen, dan penjualan. Kegiatan pengabdian ini bertujuan untuk membantu UMKM di Desa Sumbertempur, Kabupaten Malang, dalam meningkatkan desain label merek produk. Metode yang digunakan meliputi sosialisasi, konsultasi, dan pendampingan pembuatan label bersama mahasiswa desain. Hasil kegiatan menunjukkan bahwa desain label baru membantu meningkatkan citra dan daya tarik produk UMKM. Evaluasi dampak melalui respons konsumen dan penjualan juga menunjukkan hasil yang positif. Pendampingan ini diharapkan menjadi solusi berkelanjutan dalam mengatasi keterbatasan akses pemasaran UMKM serta menjadi model inspiratif bagi kegiatan serupa di masa depan.
Analysis of Misinterpretations of Seven Verses in Surah Al-Baqarah: A Study from the Perspective of Quranic Exegesis Akbar, Ali; Johari, Mohd Nazri; Fawwaz, Muhammad; Firdaus, Mohd
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 5 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i5.1549

Abstract

Background. The Quran, revealed to Prophet Muhammad (SAW) over 23 years in Arabic, serves as a comprehensive guide for humanity. Its preservation and reliable transmission make it central to Islamic teachings. However, understanding the Quran requires Tafsir (exegesis), which provides essential context, linguistic insights, and explanations. Despite this, many interpret Quranic verses without proper knowledge of Tafsir, resulting in widespread misinterpretations. Surah Al-Baqarah, a chapter covering diverse themes, is particularly vulnerable to such misunderstandings. Purpose. This study aims to address common misinterpretations of seven selected verses in Surah Al-Baqarah by relying on established Tafsir works. The objective is to rectify these errors, promote accurate understanding of the Quran, and emphasize the necessity of using scholarly resources to interpret its teachings. Method. The research employs a qualitative literature review method. Data is sourced from books, scholarly articles, and journals that discuss Quranic exegesis. The study examines interpretations of the chosen verses using classical Tafsir works, including those by renowned scholars, to clarify their meanings and provide contextual understanding. Results. The analysis identifies key causes of misinterpretation, including neglect of historical and textual context, linguistic misunderstandings, and cultural biases. By referring to authoritative Tafsir, the study provides accurate explanations of the seven verses, reinforcing their intended meanings. Conclusion. The study highlights the risks of misinterpreting Quranic verses and underscores the importance of Tafsir for accurate understanding. By clarifying misconceptions in Surah Al-Baqarah, this research contributes to better public comprehension of the Quran and reinforces the need for scholarly guidance in interpreting its verses.