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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Akuntansi Profesi International Journal of Social Science and Business Akuntansi : Jurnal Akuntansi Integratif Jurnal Informatika Ekonomi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian kepada Masyarakat Nusantara Arus Jurnal Sosial dan Humaniora Komunika: Jurnal Dakwah dan Komunikasi SEHAT : JURNAL KESEHATAN TERPADU Jurnal Informatika Ekonomi Bisnis NAAFI: JURNAL ILMIAH MAHASISWA
Fawwaz, Muhammad
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Public Health Social Sciences Veterinary

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Strategi Pemasaran Melalui Pengembangan Label Merek Dagang pada Produk UMKM Desa Sumbertempur Kabupaten Malang Susilo, Susilo; Prestianawati, Silvi Asna; Husain, Hilmi Alwan; Kusuma, Wennie Candra; Septianto, Donny; Pasya, Shahida; Percy, Khayru Ambyarie; Fawwaz, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.1.4973

Abstract

UMKM memiliki peran penting dalam pertumbuhan ekonomi Indonesia, namun seringkali menghadapi tantangan dalam strategi pemasaran, terutama pada desain label merek. Desain label yang kurang menarik dapat menghambat daya saing produk, sementara label yang baik mampu meningkatkan visibilitas, kepercayaan konsumen, dan penjualan. Kegiatan pengabdian ini bertujuan untuk membantu UMKM di Desa Sumbertempur, Kabupaten Malang, dalam meningkatkan desain label merek produk. Metode yang digunakan meliputi sosialisasi, konsultasi, dan pendampingan pembuatan label bersama mahasiswa desain. Hasil kegiatan menunjukkan bahwa desain label baru membantu meningkatkan citra dan daya tarik produk UMKM. Evaluasi dampak melalui respons konsumen dan penjualan juga menunjukkan hasil yang positif. Pendampingan ini diharapkan menjadi solusi berkelanjutan dalam mengatasi keterbatasan akses pemasaran UMKM serta menjadi model inspiratif bagi kegiatan serupa di masa depan.
Determinant of Digital Leadership on Business Success and Sustainability Performance: A Systematic Literature Review Theryo, Kevin; Setiawan, Yansen Yasanando; Ongko, Ricky; Edward, Edward; Fawwaz, Muhammad
Akuntansi: Jurnal Akuntansi Integratif Vol. 12 No. 1 (2026): Volume 12 Nomor 1 April 2026
Publisher : Prodi Akuntansi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/jai.v12i1.2363

Abstract

Purpose: This study addresses a critical research gap, while rapid technological development reshapes organizational competitiveness, evidence on how digital leadership specifically drives long-term sustainable performance remains highly fragmented. Consequently, this study aims to systematically examine the role of digital leadership in achieving business success and sustainability in the digital transformation era. Methodology/approach: Using the PRISMA and SALSA approach, twenty peer-reviewed articles (2015–2025) were screened, evaluated, and analyzed thematically. Findings: Findings reveal that digital leadership positively influences business success and sustainability, with digital capability, culture, affective commitment, and top-management innovativeness serving as key mediators. Practical implications: The study concludes that strengthening digital leadership is essential for firms to achieve competitive advantage and sustainability outcomes, offering strategic implications for policy, organizational development, and future academic research. Originality/value: This research addresses a fundamental gap in prior studies, the absence of an integrated framework for digital leadership. The novelty lies in synthesizing ten years of systematic literature to comprehensively map the determinants, mediators, and outcomes of digital leadership on business and sustainability performance.
Co-Authors Ahmad Zaini Al Muizzuddin Fazaalloh, Al Muizzuddin Amran Rasli, Amran Aprilia, Yuyun Fahira Arif, Muhammad Hafizi Zul Asyrof, Rifqi Aqil Chanu, Ibemcha Edward, Edward Fazzaalloh, Al Muizzuddin Hogantara, Kenan Husain, Hilmi Alwan Imamia, Tsumma Lazuardini Kusuma, Wennie Candra Laila Sari Masyhur Miolda, Putri Regita Nirwana, Jeshica Ongko, Ricky Pasya, Shahida Percy, Khayru Ambyarie Pramudyawardani, Fazza Duta Pratama, Endah Pravita Putri Aldia Rahmayanti, Tania Raniatunnada Septianto, Donny Setiawan, Yansen Yasanando Silvi Asna Prestianawati Susilo Susilo Tamin, Annaurah Kireina Akmal Theryo, Kevin Umi Qodarsasi Wildan Syafitri Wilianca, Dea Ananda