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All Journal International Journal of Community Service Innovative: Journal Of Social Science Research
Prastyanti, Shinta
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Strategi Komunikasi Pemasaran Point.Pbg Dalam Memperkenalkan Produk Kopi Lokal Purbalingga Sujagad, Ochto Ilhamdi; Prastyanti, Shinta; Nuryanti, Nuryanti
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17500

Abstract

Penelitian ini membahas tentang bagaimana Point.Pbg melakukan strategi komunikasi pemasaran. Tujuan dari penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh Point.Pbg dalam rangka memperkenalkan produk kopi lokal Purbalingga. Metode yang digunakan adalah metode kualitatif deskriptif dengan paradigma konstruktivis dan untuk menganalisis menggunakan Teori Integrated Marketing Communication. Teknik pengumpulan data yang diperlukan dalam penelitian ini adalah wawancara, dokumentasi, dan observasi. Pemilihan informan menggunakan teknik purposive sampling. Proses pengembangan validitas data yang dilakukan menggunakan triangulasi teknik dan sumber. Hasil penelitian menunjukkan bahwa Point.Pbg melakukan strategi komunikasi pemasaran dengan menonjolkan pada strategi kolaborasi dengan berbagai komunitas dan melaksanakan beberapa acara. Mulai dari kolaborasi untuk melengkapi menu hingga mengikuti acara-acara besar seperti Festival Kopi Purbalingga. Selain kolaborasi, Point.Pbg juga memanfaatkan media sosial yaitu Instagram untuk mempromosikan produk, memberi edukasi, dan juga berinteraksi dengan pelanggan. Promosi berupa pemberian kupon dan giveaway yang diberikan kepada pelanggan baik itu pelanggan baru maupun pelanggan lama.
Student Community Services In Batik Education For The Young Generation Iman Sulaiman, Adhi; Sugito, Toto; Prastyanti, Shinta; Windiasih, Rili; Prasetiyo, Prasetiyo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.108

Abstract

Batik is a heritage of art, culture, economy, and local wisdom products that are unique, and attractive. It has been globally. Central Java has several batik centers, one of which is Batik Gumelem in The sub-District of Susukan, Banjarnegara Regency is a research location. The study aims to construct student community services in batik education for the young generation the art, culture, and products as local wisdom. This study used quantitative methods and descriptive analysis through the distribution of questionnaires with a quota sample of 100 students from high schools and vocational schools at the research location. The result shows that community service as education can be analyzed into three aspects. First, declarative knowledge refers to the student's understanding of the types of batik and the importance of batik lessons to preserve local wisdom products. The second aspect is procedural knowledge which emphasizes the student's interest and assessment that learning batik, especially designing digitalmotifs, is not difficult. However, in the conceptual aspect, students considered that being a batik craftsman and entrepreneur was not prospective to generate a more promising income such as being an employee. Those results show the empowerment of the younger generation in the field of batik since designing both manually and digitally, to the process of batik to coloring is very important, besides skills in eco-print batik product innovation and its marketing promotion strategies through digital media. The empowerment of batik will contribute to developing the motivation, knowledge.
Student Community Services In Batik Education For The Young Generation Sulaiman, Adhi Iman; Sugito, Toto; Prastyanti, Shinta; Windiasih, Rili; Prasetiyo, Prasetiyo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.121

Abstract

Batik is a heritage of art, culture, economy, and local wisdom products that are unique, and attractive. It has been globally. Central Java has several batik centers, one of which is Batik Gumelem in The sub-District of Susukan, Banjarnegara Regency is a research location. The study aims to construct student community services in batik education for the young generation the art, culture, and products as local wisdom. This study used quantitative methods and descriptive analysis through the distribution of questionnaires with a quota sample of 100 students from high schools and vocational schools at the research location. The result shows that community service as education can be analyzed into three aspects. First, declarative knowledge refers to the student's understanding of the types of batik and the importance of batik lessons to preserve local wisdom products. The second aspect is procedural knowledge which emphasizes the student's interest and assessment that learning batik, especially designing digitalmotifs, is not difficult. However, in the conceptual aspect, students considered that being a batik craftsman and entrepreneur was not prospective to generate a more promising income such as being an employee. Those results show the empowerment of the younger generation in the field of batik since designing both manually and digitally, to the process of batik to coloring is very important, besides skills in eco-print batik product innovation and its marketing promotion strategies through digital media. The empowerment of batik will contribute to developing the motivation, knowledge.
Women Farmers Group Participation in Empowering Local Food Security Windiasih, Rili; Sari, Lilik Kartika; Prastyanti, Shinta; Sulaiman, Adhi Iman; Sugito, Toto
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.200

Abstract

Women's participation in socio-economic development at the local level is important and strategic because women have two roles as actors in developing a household by taking care of children and helping in the family economy. This study aims to the participation of farmer women's groups in empowering local food security as a Corporate Social Responsibility (CSR) program in Cilacap Regency, Central Java Province, Indonesia. This study used the Participatory Learning and Action (PLA) method to involve 20 informants from members and administrators of the Women Farmers Group (WFG) of Sumber Pathedan and 14 academics, namely lecturers and students. Data were collected through interviews, Focus Group Discussions (FGD), observation, and documentation with participatory analysis to produce natural and sustainable reality constructions. The results showed that WFG had the motivation and cohesiveness to become an entrepreneur after receiving socio-economic empowerment in the form of cultivating food security for vegetables and post-harvest processed products from the CSR program. However, it requires program sustainability such as assistance to continue to be able to harvest productively in the dry season. Then it requires the support of home production equipment and supplies to increase the productivity of postharvest products.
Komunikasi Pemasaran Starline Store Melalui Instagram Nur Fadhila Gunawan, Ridha; Nuryanti, Nuryanti; Prastyanti, Shinta
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20858

Abstract

Penelitian ini memiliki bahasan mengenai bagaimana Starline Store, sebuah toko pakaian yang ada di Pekalongan, Jawa Tengah, melaksanakan strategi komunikasi pemasaran. Tujuan yang ingin dicapai dari penelitian ini untuk menganalisis komunikasi pemasaran yang dilakukan oleh Starline Store melalui media sosial yaitu Instagram. Metode yang digunakan adalah kualitatif deskriptif dan paradigma konstruktivis. Teori yang digunakan untuk menganalisis adalah integrated marketing communication. Data diperoleh melalui wawancara, dokumentasi, dan observasi. Informan dipilih menggunakan teknik purposive sampling dan validitas datanya menggunakan teknik triangulasi sumber. Hasil dari penelitian menganalisis bahwa Starline Store melakukan pemasaran melalui media sosial Instagram dengan nama akun @starlinestore.official. Tiga jenis kegiatan pemasaran yang dilakukan berdasarkan teori integrated marketing communication yaitu periklanan, promosi penjualan, dan pemasaran interaktif. Periklanan dilakukan dengan mengunggah katalog produk, promosi penjualan dengan memberikan diskon dan bonus, dan pemasaran interaktif dengan memberikan pelayanan terbaik kepada pelanggan.
Co-Authors Adhi Iman Sulaiman Fachry Abda El Rahman Iman Sulaiman, Adhi Lilik Kartika Sari, Lilik Kartika Nur Fadhila Gunawan, Ridha Nuryanti Nuryanti Prasetiyo Prasetiyo Sujagad, Ochto Ilhamdi Toto Sugito Windiasih, Rili