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Journal : Kinesik

PERAN MEMETIC IKLAN DALAM PEMBENTUKAN BUDAYA BELANJA KONSUMEN DI KOTA PALU, SULAWESI TENGAH Yulianti Bakari; Ikhtiar Hatta; Citra Dewi
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.162

Abstract

This study presents an understanding of the role of advertising in shaping the world of shopping; therefore, the world of shopping does not only contain the transaction process in the buying and selling process. This study operationalizes the mimetic approach to analyzing the shopping phenomenon and advertising determinants. This study uses a research method that is generally carried out in anthropology, namely observation and interviews with consumers (especially teenagers) in Palu City. Besides that, it also develops deepening through the literature review. As a result, shopping today has become a lifestyle formed by the determination of advertising meaning that the advertising and shopping culture phenomena in this study are articulated as a phenomenon that intertwines to form a cultural system with its logic as a social phenomenon. As in Kaili's land, shopping expression certainly has its uniqueness amid the influence of globalization which encourages every consumer to follow a single image disseminated by advertisements.
RESPON MASYARAKAT TERHADAP PROGRAM VAKSINASI COVID-19 DI KABUPATEN POSO PROVINSI SULAWESI TENGAH Aepu, Sitti Hajar N.; Bakari, Yulianti; Claudia, Jeane
Kinesik Vol. 9 No. 2 (2022): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i2.312

Abstract

This study discusses vaccination, where the government's efforts to protect the health of its citizens from the Covid-19 virus are carried out simultaneously in Indonesia. This study aims to describe and analyze the extent of public knowledge and experience of the Covid-19 vaccination program and the response shown by the community to accept or reject the vaccination. Qualitative research method with the stages of observation and in-depth interviews as well as conducting a literature review related to the research focus. The rhesults showed that the knowledge and experience of the people of Moengko Baru Village about vaccination was still lacking and varied, where more information was obtained from social media, mass media so that they believed in hoax news circulating and would indirectly affect the response to behavior, attitudes and actions in vaccinating. However, some people already have good knowledge of the vaccination and are willing to be vaccinated for health and for immunity against diseases/viruses. The Government of Poso Regency has carried out a socialization program in the community so that the public better understands the importance of vaccination in the formation of herd immunity or group immunity.