Article Per Year (5 Year)
p-Index From 2020 - 2025
2.109
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam FITOFARMAKA: Jurnal Ilmiah Farmasi Jurnal Ilmiah Edunomika (JIE) Pharmaceutical And Biomedical Sciences Journal (PBSJ) Edukasia: Jurnal Pendidikan dan Pembelajaran Fuse-teknik Elektro Journal of Mutidisciplinary Issues SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Business Innovation and Research Journal of Business and Information System
Novitasari, Evi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Business and Information System

 1 
Impact of environmental knowledge toward green purchase intention: Attitude as mediator Rahayu, Sri; Vedy, Nabila Kharimah; Novitasari, Evi
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 2 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v6i2.255

Abstract

Environmental knowledge and attitudes are important factors in increasing the purchase intention of environmentally friendly products. This study aims to analyze the influence of environmental knowledge on green buying intention through environmental attitudes as mediators. This research uses a quantitative approach. The population of this study is consumers of Tupperware's eco-friendly products in Bandar Lampung. The research sample is women aged 25 to 40 who have bought Tupperware products. The sampling technique uses a purposeful sampling technique, with the criteria of female samples, minimum age of 25 and maximum of 40 years, and domicile in Bandar Lampung City. The data of this study is sourced from primary data generated from the distribution of questionnaires. The data obtained was analyzed using SmartPLS. The results of this study show that environmental knowledge affects environmental attitudes and green buying intentions. Environmental attitudes can be a mediator between environmental knowledge and green buying intentions. It shows that environmental knowledge directly and indirectly affects green buying intentions, namely through environmental attitudes. does not have a significant direct influence on consumers' environmentally friendly purchase intentions.
Co-Authors Asna Istya Marwantika, Asna Istya Astyamalia, Suzan Eka Ridhawati Halimah, Siti Nur Helfy Susilawati Ikhsan, Akhmad Fauzi Kemila, Mir-a Khiswari, Zain Luhurningtyas, Fania Putri Pangaribuan, Christian Haposan Prashinta Nita Damayanti Rinnanik, Rinnanik Siregar, Guna Yanti KS SRI RAHAYU Sugiono Sugiono Tampubolon, Herikson Vedy, Nabila Kharimah Wulandari Wulandari Zamrozi, Imam