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Sosialisasi Kepedulian Lingkungan dan Pengelolaan Sampah dengan Metode 3R Rahayu, Sri; Fauzi, Fauzi; Gumanti, Miswan; Kadaryanto, Budi; Vedy, Nabila Kharimah; Susianto, Didi; Buchori, Buchori; Jatiningrum, Citrawati
Lentera Pengabdian Vol. 2 No. 04 (2024): Oktober
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i04.537

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat agar lebih peduli kepada lingkungan. Peduli lingkungan bermakna bahwa setiap individu memiliki kepedulian terhadap diri, orang lain, dan makhuk hidup lain seperti tumbuhan dan hewan. Wujud dari kepedulian lingkungan salah satunya adalah bersedia mengolah sampah dengan metode Reduce, Reuse, dan Recycle/3R. Kegiatan yang dilakukan dengan memberikan sosialisasi mengenai dampak buruk lingkungan, akibat sampah organik maupun an-organik yang belum dikelola dengan baik. Kegiatan ini diadakan di TPS3R Pringsewu Barat, Kabupaten Pringsewu, Lampung. Peserta kegiatan ini adalah dosen dan mahasiswa. Selain mendapatkan pengetahuan lingkungan pada kegiatan ini juga peserta dapat melihat secara langsung proses pengolahan sampah menjadi produk setengah jadi, dan produk hasil dari pengolahan sampah dalam bentuk berbagai produk. Produk tersebut antara lain pupuk kompos, bantal berisi styrofoam, tempat tisu dari koran/kertas bekas, tempat air mineral dan produk-produk lainnya. Setelah kegiatan ini diharapkan dapat menambah pengetahuan lingkungan bagi peserta yang pada akhirnya dapat menumbuhkan kepedulian lingkungan, dan dapat bersedia mengimplementasikan 3R dalam kehidupan sehari-hari.

Entrepreneurial orientation, marketing capability, and adaptive capability: Drivers of business performance Vedy, Nabila Kharimah; Vedy, Hanifah Syahirah; Rahayu, Sri
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2091

Purpose: The purpose of this research is to address the capabilities possessed by individuals to encourage entrepreneurial orientation towards business performance in turbulent environments, which involves marketing capability and adaptive capability. Method: This study employed a qualitative research design that uses secondary data derived from previous studies that have theoretical relevance. Results: The results of the analysis revealed that improving business performance needs to be supported by individual capabilities such as entrepreneurial orientation, marketing capabilities, and adaptive capabilities in turbulent environments. It is believed that entrepreneurial orientation is a strategy that is still relevant to be used to encourage business performance either directly or supported by marketing capabilities and adaptive capabilities. Conclusions: It can be concluded that entrepreneurial orientation, marketing capability, and adaptive capability are important factors in improving business performance. Limitations: This research is still a conceptual paper. This causes this research to be suboptimal because there is no data being optimized to support this research. Therefore, this study only obtained data from previous research. Contribution: This study contributes to a more comprehensive knowledge of how entrepreneurial orientation, marketing capabilities, and adaptive capabilities together influence business performance. It provides practical assistance to business actors and policymakers while providing a foundation for future academic research.

Pengabdian Kepada Masyarakat: Menentukan Topik-Topik Penelitian Manajemen, dan Menulis Skripsi yang Efektif Rahayu, Sri; Bakhri, Syaiful; Buchori, Buchori; Rinnanik, Rinnanik; Aliyah, Hikmatul; Sugiono, Sugiono; Vedy, Nabila Kharimah; Kadaryanto, Budi
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 05 (2025): Mei 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i05.882

Tujuan dari kegiatan pengabdian ini adalah untuk memberikan pembekalan kepada mahasiswa mengenai cara menulis proposal dan laporan penelitian skripsi, dan pemilihan topik-topik penelitian dibidang manajemen. Peserta kegiatan ini adalah mahasiswa semester 6 Program Studi Manajemen, Fakultas Ekonomi, Institut Bakti Nusantara, Lampung. Metode pelaksanaan kegiatan pengabdian ini menggunakan metode sosialisasi dan edukasi yaitu narasumber memberikan pengetahuan penelitian terutama cara menulis proposal, laporan skripsi, serta cara membuat kutipan secara efektif, juga mengenai bagaimana cara menentukan topik-topik penelitian dibidang manajemen. Peserta kegiatan ini antusias mengikuti acara dari awal sampai akhir, juga aktif bertanya dan berdiskusi. Hasil dari kegiatan ini mahasiswa memahami cara memilih dan menentukan topik-topik penelitian dalam bidang manajemen, antara lain manajemen pemasaran, keuangan dan Manajemen Sumberdaya Manusia. Selain itu mahasiswa dapat memahami bagaimana menulis proposal maupun laporan penelitian skripsi secara efektif serta cara membuat kutipan yang benar. Acara ini sangat penting diadakan sebagai bekal mahasiswa sebelum praktik membuat proposal dan laporan penelitian skripsi secara nyata sebagai syarat kelulusan studi. Oleh karena itu acara seperti ini harus diadakan lagi dimasa yang akan datang dan ditingkatkan menjadi pelatihan dan pendampingan.

Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai Rahayu, Sri; Vedy, Nabila Kharimah; Gumanti, Miswan
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 26, No 1 (2025): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v26i1.22401

Purpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach. Primary data were obtained through the distribution of questionnaires online and offline. The population of this study is students who use laptops at various campuses in the Special Region of Yogyakarta. A total of 222 respondents aged 18-25 years participated in this study. The data was processed using structural equation modelling, SmartPLS.Findings - Green brand image has a significant effect on brand trust, value perception, and brand loyalty. Brand trust has a significant effect on brand loyalty. Brand trust and value perception can be mediators of the influence of a green brand image on brand loyalty.Originality/Novelty – This research examines in depth the role of green brand image, brand trust, and perceived value as an effort to increase brand loyalty, and examines the important role of brand trust and perceived value as mediators in the influence between green brand image and brand loyalty. Implications – Practically contribute to companies in formulating marketing strategies, especially companies with a focus on green brand image, to increase brand loyalty. Theoretical implications: This research contributes to the development of a literature that discusses the image of green brands and other factors that affect brand loyalty.

Social Commerce and the Rise of Halal Beauty: Investigating the Drivers of Muslim Consumer's Purchase Intention Hariyadi, Inayah Khoirunnisa; Vedy, Nabila Kharimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8422

Social commerce is a sales platform that involves social media, to create social interactions with consumers, one of which is TikTok Shop. This study aims to analyze the effect of perceived trust, the TAM model (attitude, perceived ease of use, and perceived usefulness), and alternative evaluation on purchase intention on beauty products through TikTok Shop for Muslim consumers in Indonesia. This research uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. The sample consisted of 272 respondents, and only 163 data were processed after meeting the criteria. The analysis results show that perceived trust, attitude, perceived usefulness, and alternative evaluation have a positive and significant effect on purchase intention. In contrast, perceived ease of use has no significant effect on purchase intention, although it has a significant relationship with perceived usefulness. These findings confirm the importance of trust, attitude, perceived usefulness, alternative evaluation in shaping consumer purchase intention.

Sosialisasi Program Kampung Iklim (Proklim) di Padukuhan Ngunan-Ngunan Bantul Yogyakarta Rahayu, Sri; Yuniarti, Dini; Rejeki, Marsudi Endang Sri; Kadaryanto, Budi; Vedy, Nabila Kharimah
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 02 (2024): Maret 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i02.296

Perubahan iklim dewasa ini sudah sangat dirasakan oleh masyarakat di berbagai wilayah di Indonesia. Dampak buruk akibat perubahan iklim seperti bencana banjir, tanah longsor, angin puting beliung dan lainnya sudah sering terjadi. Kegiatan Pengabdian Kepada Masyarakat (PKM) di Padukuhan Ngunan-ngunan Bantul, Yogyakarta ini bertujuan memberikan sosialisasi mengenai Program Kampung Pro Iklim (Pro Iklim), agar warga masyarakat memahami akan pentingnya menjaga kelestarian lingkungan guna mendukung gerakan mencegah perubahan iklim yang esktrim. Warga Padukuhan Ngunan-ngunan sejatinya telah berperilaku ramah lingkungan seperti mengolah sampah menjadi pupuk organik (kompos), dan lain-lain. Praktik-praktik tersebut sejatinya telah mendukung gerakan Proklim, sehingga layak dikembangkan menjadi Kampung Pro Iklim. Meskipun masalah perubahan iklim merupakan permasalahan global yang tidak dapat diselesaikan oleh warga satu kampung, namun peran warga di Kampung Pro Klim setidaknya dapat mendukung pengurangan dampak negatif perubahan iklim. Selain itu turut menyukseskan Program Nasional ini agar upaya mencegah perubahan iklim ekstrim lebih semakin maksimal hasilnya.

Entrepreneurial orientation, marketing capability, and adaptive capability: Drivers of business performance Vedy, Nabila Kharimah; Vedy, Hanifah Syahirah; Rahayu, Sri
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2091

Purpose: The purpose of this research is to address the capabilities possessed by individuals to encourage entrepreneurial orientation towards business performance in turbulent environments, which involves marketing capability and adaptive capability. Method: This study employed a qualitative research design that uses secondary data derived from previous studies that have theoretical relevance. Results: The results of the analysis revealed that improving business performance needs to be supported by individual capabilities such as entrepreneurial orientation, marketing capabilities, and adaptive capabilities in turbulent environments. It is believed that entrepreneurial orientation is a strategy that is still relevant to be used to encourage business performance either directly or supported by marketing capabilities and adaptive capabilities. Conclusions: It can be concluded that entrepreneurial orientation, marketing capability, and adaptive capability are important factors in improving business performance. Limitations: This research is still a conceptual paper. This causes this research to be suboptimal because there is no data being optimized to support this research. Therefore, this study only obtained data from previous research. Contribution: This study contributes to a more comprehensive knowledge of how entrepreneurial orientation, marketing capabilities, and adaptive capabilities together influence business performance. It provides practical assistance to business actors and policymakers while providing a foundation for future academic research.

Green Purchase Intention Towards Consumer Tissue: Empirical Evidence from Indonesia Rahayu, Sri; Vedy, Nabila Kharimah; Gumanti, Miswan
Talent: Journal of Economics and Business Vol. 2 No. 01 (2024): March 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i01.297

Green purchase intention is the desire of consumers to buy environmentally friendly products. Currently, positive attitudes and subjective norms that consumers have can influence consumers' intention to buy green products. This study aims to examine the direct impact of consumer attitude and subjective norm on green purchase intention and the influence of consumer attitude on subjective norm. This research is a quantitative study with a survey of 150 tissue consumers in Indonesia. This study uses Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Based on the findings, consumer attitudes have an impact on green purchase intentions. Therefore, subjective norms have no effect in increasing green purchase intentions. In addition, consumer attitudes have an effect on subjective norms.

Driving ecotourism loyalty through destination image, satisfaction and motivation Rahayu, Sri; Vedy, Nabila Kharimah; Gumanti, Miswan
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 5 No. 1 (2023): Journal of Business and Information System
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v5i1.183

Tourism, especially ecotourism, is a sector that plays a role in contributing to the Indonesian economy, especially finance and foreign exchange. However, the Covid-19 pandemic has affected this sector. Efforts to revive the ecotourism sector continue to be encouraged after the Pandemic. Padang Savana is one of the Ecotourism Sites that was affected by Covid-19 and was closed. Efforts continue to be made so that these ecotourism sites can rise and return to the interest of visitors. Efforts are being made to increase visiting loyalty through enhancing destination image, tourist motivation, travel satisfaction, and experience. The purpose of this study was to examine the effect of destination image, tourist motivation, travel satisfaction, and experience on ecotourism destination loyalty. This research approach uses a quantitative approach. The population and sample of this study were visitors to the Padang Savana ecotourism. Purposive Sampling was used as a sampling technique. Sources of data were obtained through surveys, and the results were processed using SEM PLS. The results of the study show that destination image and motivation have a positive and significant impact on travel satisfaction. Travel motivation and satisfaction affect destination loyalty. The results of this study are expected to be useful for ecotourism management to increase visitor loyalty through trip motivation and satisfaction. For future research research can be re-tested with different ecotourism sites and test hypotheses that have not been supported.

Impact of environmental knowledge toward green purchase intention: Attitude as mediator Rahayu, Sri; Vedy, Nabila Kharimah; Novitasari, Evi
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 2 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v6i2.255

Environmental knowledge and attitudes are important factors in increasing the purchase intention of environmentally friendly products. This study aims to analyze the influence of environmental knowledge on green buying intention through environmental attitudes as mediators. This research uses a quantitative approach. The population of this study is consumers of Tupperware's eco-friendly products in Bandar Lampung. The research sample is women aged 25 to 40 who have bought Tupperware products. The sampling technique uses a purposeful sampling technique, with the criteria of female samples, minimum age of 25 and maximum of 40 years, and domicile in Bandar Lampung City. The data of this study is sourced from primary data generated from the distribution of questionnaires. The data obtained was analyzed using SmartPLS. The results of this study show that environmental knowledge affects environmental attitudes and green buying intentions. Environmental attitudes can be a mediator between environmental knowledge and green buying intentions. It shows that environmental knowledge directly and indirectly affects green buying intentions, namely through environmental attitudes. does not have a significant direct influence on consumers' environmentally friendly purchase intentions.

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