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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Enterprise and Development (JED) juremi: jurnal riset ekonomi Prosiding Konferensi Nasional PKM-CSR Kajian Branding Indonesia Jurnal Pengabdian Mandiri Priviet Social Sciences Journal
Prita Prasetya
Universitas Prasetiya Mulya
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Journal of Enterprise and Development (JED)

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Halal cosmetics and consumer behavior: Insight from Millennials Mahliza, Febrina; Prasetya, Prita
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8802

Abstract

Purpose — This study aims to analyze the consumption behavior of halal cosmetic products, focusing on factors such as halal certification, trust, and awareness of halal practices.Method — The population for this research comprises residents of Jakarta who fall within the millennial generation category (born between 1980-2000). The research sample size will consist of 170 respondents selected through purposive sampling techniques. Data collection will be conducted through questionnaires, and the analysis will be performed using the Partial Least Square (PLS) analysis method.Result — Based on the study's findings, it can be concluded that halal certification has a positive and significant impact on both halal trust and awareness. Additionally, trust exhibits a positive and significant influence on the consumption of halal products, indicating that higher consumer trust is associated with increased consumer behavior in consuming halal cosmetic products. However, it was observed that halal awareness does not significantly affect consumption behavior. This implies that an increase in halal awareness does not necessarily correspond to a higher likelihood of consuming halal cosmetic products.Novelty  — The unique contribution of this research lies in its focused analysis of the consumption behavior associated with halal products. This study builds upon previous research by delving into specific variables that impact behavior, particularly within the context of halal cosmetic products.
Halal cosmetics and consumer behavior: Insight from Millennials Mahliza, Febrina; Prasetya, Prita
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8802

Abstract

Purpose — This study aims to analyze the consumption behavior of halal cosmetic products, focusing on factors such as halal certification, trust, and awareness of halal practices.Method — The population for this research comprises residents of Jakarta who fall within the millennial generation category (born between 1980-2000). The research sample size will consist of 170 respondents selected through purposive sampling techniques. Data collection will be conducted through questionnaires, and the analysis will be performed using the Partial Least Square (PLS) analysis method.Result — Based on the study's findings, it can be concluded that halal certification has a positive and significant impact on both halal trust and awareness. Additionally, trust exhibits a positive and significant influence on the consumption of halal products, indicating that higher consumer trust is associated with increased consumer behavior in consuming halal cosmetic products. However, it was observed that halal awareness does not significantly affect consumption behavior. This implies that an increase in halal awareness does not necessarily correspond to a higher likelihood of consuming halal cosmetic products.Novelty  — The unique contribution of this research lies in its focused analysis of the consumption behavior associated with halal products. This study builds upon previous research by delving into specific variables that impact behavior, particularly within the context of halal cosmetic products.
Co-Authors Agus Wijaya Soehadi Anggun Angelia Atmaja Angie Trixie Anndy Tanuri Budi Eko Soetjipto Christian Kuswibowo Darmawan, Teuku Fajar Akbar Denzel Da Polla Derick Philander Santosa Dian Primanita Oktasari Eric Jansen Evelyn Irawan Sutanto Fathony Rahman Febrina Mahliza Felix Tanoto Francisco Redi Wijaya Gabriella Aurielle Wijaya Giovanni Putri Hendrata Gusti Ayu Saras Ayu Pagar Dewi Hartoyo Istijanto Istijanto Jeremy Dharma Jessica Kathy Sunarta Khantidhira Winona Suharto Louis William Hadi Saputra Mohammad Rifki Mukhamad Najib Mukti Ali, Mochammad Nakeisha Aurielle Peter Wan Pramana, Louise Valencia Prido Risnaldi Putri, Naomi Valerisha Astridira Riska Rosdiana Rosdiana, Riska Setiadi Djohar Shierly Angela Stanley Soen Stefanus Jason Hajadi Stelya Clarence Latuperisa Stephen Timothy Steven Nugraha Niao Theng Kiem Hwa Timothy Antonius Sevenson Veronica Lila Novesaria Viona Santoso Widyanty, Winda Winda Widyanti Winda Widyanty Yayi Suryo Prabandari