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Journal : Journal of Innovative and Creativity

Analysis of the Influence of Organizational Learning, Employer Branding and Work Flexibility on Workplace Innovation Behavior of Creative Industry Workers Nuraeni, Lenny; Yulia, Rasty; Abidin, Ali Zaenal; Sardin; Lumingkewas, Cindy Sandra; Lubis, Fatimah Malini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4321

Abstract

The purpose of this research examine how organizational learning, employer branding, and flexibility of work determine employee innovative behavior in the creative industry sector. In this study, quantitative method using survey design was employed, specifically with a sample size of 120 purposively selected respondents. A five-point Likert scale questionnaire was used in the data collection process. Before performing a multiple linear regression analysis, the data was subjected to classical assumption tests of normality, heteroscedasticity, and multicollinearity. The analysis findings indicate that all three variables, organizational learning, employer branding, and work flexibility, jointly impacted innovative behavior at work, evidenced by an R² value of 0.68. Partially, each variable also showed a positive effect, indicating that the stronger the learning culture in the organization, the more positive the perception of employer branding, and the greater the work flexibility provided, the higher the level of innovation demonstrated by employees. This study contributes to the development of theory in the field of human resource management and can serve as a basis for creative companies in developing strategies to create a work environment that encourages sustainable innovation.
Peran Mediasi Kompetensi Wirausaha Dalam Hubungan Pemberdayaan Mahasiswa Dan Minat Berwirausaha Mahasiswa Politeknik Negeri Manado Lumingkewas, Cindy Sandra; Djawa, Djibrael; Karwur, Arthur L M; Pua, Marthen
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5182

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pemberdayaan mahasiswa memengaruhi minat mereka untuk berwirausaha, dengan kompetensi wirausaha sebagai faktor penghubung, di kalangan mahasiswa Jurusan Administrasi Bisnis di Politeknik Negeri Manado. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, melibatkan 100 mahasiswa yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert 1-5 dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pemberdayaan mahasiswa berpengaruh positif dan signifikan terhadap kompetensi wirausaha (β = 0,768; p < 0,001) dan minat berwirausaha (β = 0,289; p = 0,001). Kompetensi wirausaha juga memiliki pengaruh positif yang signifikan terhadap minat berwirausaha (β = 0,590; p < 0,001). Selain itu, kompetensi wirausaha terbukti memediasi hubungan antara pemberdayaan mahasiswa dan minat berwirausaha (efek tidak langsung = 0,453; VAF = 61,05%). Model penelitian ini menunjukkan kemampuan prediksi yang baik dengan R² = 0,697 untuk minat berwirausaha dan nilai Q² = 0,502.