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All Journal Edumaspul: Jurnal Pendidikan Seminar Nasional Produk Terapan Unggulan Vokasi Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Nomico
Mamusung, Robby Tanod
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Membangun Loyalitas Pelanggan melalui Kepuasan dan Kepercayaan Pelanggan Supermarket di Kota Manado Mamusung, Robby Tanod; Djawa, Djibrael; Pomantow, Willem Gilbert
Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Vol 1 No 1 (2024): Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Politeknik Negeri Manad
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah: (1) Untuk menguji dan menjelaskan pengaruh Kepuasan Pelanggan dan Kepercayaan Pelanggan secara parsial terhadap Loyalitas Pelanggan. (2) Untuk menguji dan menjelaskan pengaruh Kepuasan Pelanggan dan Kepercayaan Pelanggan secara simultan terhadap Loyalitas Pelanggan. Sampel penelitian sebanyak 100 orang responden pelanggan supermarket di Kota Manado, teknik pengambilan sampel yaitu accidental sampling. Data dianalisis dengan Uji Validitas dan Reliabilitas Instrumen, Uji Asumsi Klasik (Uji Normalitas, Uji Linieritas, dan Uji Multikolineritas), Analisis Regresi Berganda dan Uji Hipotesis (Uji t dan Uji F). Hasil penelitian menunjukkan bahwa: secara parsial Kepuasan Pelanggan berpengaruh negatif tidak signifikan terhadap Loyalitas Pelanggan, sedangkan Kepercayaan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Secara simultan atau bersama-sama Kepuasan Pelanggan dan Kepercayaan Pelanggan berpengaruh terhadap Loyalitas Pelanggan.
The Influence of Fintech on The Level of Credit Disbursement for MSMEs Ralahallo, Fransiska Natalia; mayndarto, Eko Cayo; Mamusung, Robby Tanod
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/98ft6t26

Abstract

This study aims to analyze the impact of financial technology (fintech) utilization on credit disbursement levels to Micro, Small, and Medium Enterprises (MSMEs). The background of this research lies in the limited access of MSMEs to formal financing, which is often constrained by collateral requirements, complex bureaucratic procedures, and a lack of credit information. Fintech emerges as a digital solution offering faster, simpler loan processes without the need for physical collateral. This study adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 100 MSME actors who utilize fintech services. The results of linear regression analysis indicate that fintech has a significant effect on increasing credit disbursement. In other words, the higher the utilization of fintech, the greater the opportunity for MSMEs to access financing. The study concludes that fintech plays an essential role in promoting financial inclusion; however, this must be supported by improved financial literacy and appropriate regulatory oversight to ensure its long-term benefits.
Building Customer Loyalty Through Polimart Customer Satisfaction At Manado State Polytechnic Mamusung, Robby Tanod; Lumingkewas, Cindy Sandra
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 9 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i9.229

Abstract

This study aims to test and explain the effect of customer satisfaction on customer loyalty. The research sample consisted of 100 respondents who were Polimart customers at the Manado State Polytechnic, with a sampling technique using the accidental sampling method. The data collected was analyzed through a series of statistical tests, including instrument validity and reliability tests, linearity tests, simple regression analysis, and hypothesis tests (t-tests). The results of the analysis show that customer satisfaction has an insignificant negative influence on customer loyalty. This indicates that while customer satisfaction is important, other factors may be more dominant in influencing customer loyalty. These findings provide insight that the relationship between satisfaction and loyalty is not always linear or direct, especially in the context of Polimart. This research suggests that Polimart re-evaluate the factors that can increase customer loyalty more effectively. For example, paying attention to aspects of the overall customer experience, offering attractive loyalty programs, or creating a strong emotional connection between customers and brands. Thus, managers can design more comprehensive marketing strategies to increase customer loyalty, regardless of the level of satisfaction felt. These findings also open up further research opportunities to explore other factors that may be more significant in influencing customer loyalty in educational retail environments such as Polimart.
The Influence Of Relationship Marketing On Consumer Loyalty With Commitment As A Moderating Variable Alvionita, Agnes; Wijayanto, Gatot; Utami, Eva Yuniarti; Laksniyunita, Wanda; Mamusung, Robby Tanod
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8764

Abstract

Hubungan yang baik dengan konsumen dapat membuat konsumen tertarik sehingga pada akhirnya konsumen merasa puas, percaya diri dan setia terhadap produk yang ditawarkan produsen. Apalagi hubungan baik ini juga dibarengi dengan komitmen kuat konsumen untuk hanya berbelanja di satu toko saja. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh pemasaran relasional terhadap loyalitas konsumen dengan komitmen sebagai variabel moderasi. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori yang menjadikan penelitian terdahulu sebagai sumber yang informatif dan mendesak. Data yang peneliti gunakan yaitu data primer yang diperoleh dari metode kuesioner yang disebar secara online kepada 50 karyawan dan 250 konsumen Mr. DIY yang tersebar di seluruh Indonesia. Data yang digunakan peneliti tergolong data primer. Hasil dalam penelitian ini menunjukkan bahwa hubungan baik perusahaan dengan konsumen dapat menimbulkan loyalitas konsumen karena hubungan tersebut dapat meningkatkan kepercayaan, kepuasan, dan lain sebagainya yang berujung pada loyalitas konsumen. Hal ini dikarenakan dari hasil baris pertama tabel 3 efisiensi jalur pada penelitian ini menunjukkan bahwa P-Vlaues mempunyai arah hubungan yang positif dan pengaruh yang signifikan dibawah tingkat signifikansi 0,05 yaitu 0,032. Dengan demikian hipotesis pertama yang diasumsikan peneliti dalam penelitian ini mengenai variabel Relationship Marketing dapat mempunyai arah hubungan positif dan pengaruh signifikan terhadap Loyalitas Konsumen dapat diterima dan dibuktikan. Selain itu, keyakinan kedua peneliti mengenai variabel Komitmen memoderasi/memperkuat hubungan antara variabel Relationship Marketing dengan Loyalitas Konsumen yang juga merupakan asumsi peneliti juga berjalan beriringan dengan hipotesis peneliti pertama. Pada baris kedua tabel 3 koefisien jalur terlihat bahwa P-Values mempunyai arah hubungan positif dan mempunyai pengaruh signifikan terhadap Loyalitas Konsumen yaitu sebesar 0,000 lebih kecil dari tingkat signifikansi 0,05. Bahkan lebih kecil dibandingkan dengan P-Values hasil pengujian langsung variabel Realtionship Marketing terhadap Loyalitas Konsumen yaitu sebesar 0,032. Hal ini dikarenakan komitmen yang tinggi dari konsumen dapat menimbulkan/memperkuat hubungan karyawan yang baik yang pada akhirnya meningkatkan loyalitas konsumen. Perpaduan antara komitmen yang kuat dan hubungan baik perusahaan dengan konsumen merupakan kombinasi yang tepat untuk mempengaruhi loyalitas konsumen. Berdasarkan penjelasan menyeluruh di atas, maka dapat disimpulkan bahwa hipotesis pertama dan kedua yang diajukan dalam penelitian ini dapat dibuktikan dan diterima.
Improving Students' Creative Thinking Ability Through Independent Learning and Intellectual Intelligence Leuwol, Ferdinand Salomo; Lindawati, Lindawati; Wahyudin, Mokhammad; Mamusung, Robby Tanod; Mardikawati, Budi
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.6710

Abstract

This research is motivated by the low ability of students' creative thinking. The purpose of this study was to examine and analyze the Improvement of Students' Creative Thinking Ability Through Independent Learning and Intellectual Intelligence. This research uses a quantitative approach with a survey method. The sampling technique used purposive sampling of 100 students. The instruments used are tests and questionnaires. The data analysis technique used is the classical assumption, correlation analysis, and multiple linear regression analysis including hypothesis testing T test, F test and R2 test. The results of this study indicate: 1) Learning Independence has a positive and significant effect on Students' Creative Thinking Ability, 2) Intellectual Intelligence has a positive and significant effect on Student Creative Thinking Ability, and 3) Learning Independence and Intellectual Intelligence have a positive and significant effect on Student Creative Thinking Ability. The findings of this study indicate the importance of learning independence and intellectual intelligence in improving students' creative thinking skills.
Co-Authors Alvionita, Agnes Djawa, Djibrael Gatot Wijayanto Laksniyunita, Wanda Leuwol, Ferdinand Salomo Lindawati Lindawati Lumingkewas, Cindy Sandra Mardikawati, Budi mayndarto, Eko Cayo Pomantow, Willem Gilbert Ralahallo, Fransiska Natalia Utami, Eva Yuniarti Wahyudin, Mokhammad