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Journal : PERSPEKTIF

The Role of Smart city to Improve The Success of Surabaya City branding Based on Government’s Perspective Shinta Permana Putri Putri
PERSPEKTIF Vol. 12 No. 2 (2023): PERSPEKTIF, April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i2.8876

Abstract

Promoting the city by adopting branding techniques is one way to create a competitive city. In some literature it is stated that smart city initiatives can be an effective strategy in determining the success of city branding. This study aims to identify the role of smart city strategy in supporting the success of Surabaya city branding, which is known for its transformation into a smart city in Indonesia. This research is a qualitative research using content analysis method. Data collection was carried out through interviews with the relevant government. Based on this research it was found that according to the government's perspective, the implementation of smart city has a role in supporting the successful implementation of city branding in Surabaya. Substantially, smart city innovation is input for the message that Surabaya wants to convey through city brand ing efforts. From the implementation side, smart city innovation plays a role in achieving the goals, objectives and functions of Surabaya city branding which are carried out with interrelated stakeholders. In this case, the success of Surabaya's city branding cannot be separated from the success of smart city implementation, which has been running relatively long in this city. This research provides a new perspective on the government's role in developing smart cities as an effective city branding strategy and how smart cities can act as city branding.
Innovative Tourism Sustainability: Case Study of Three Thematic Villages in Semarang City Putri, Shinta Permana Putri
PERSPEKTIF Vol. 14 No. 3 (2025): Perspektif Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i3.14291

Abstract

This study aims to identify supporting and inhibiting factors for the sustainability of thematic villages as one of the innovative tourism implementation programs in Semarang City. This study is qualitative. Data were collected through interviews with thematic village managers in Semarang City. This study was conducted in three thematic villages selected because of their categories as leading thematic villages with different products and representing various areas in Semarang City. Content analysis was used as an analysis technique in this study. The findings of this study indicate that several factors can support or inhibit the sustainability of thematic villages in Semarang City after the COVID-19 pandemic. Some of these supporting factors include the role of the community (i), informal networks (ii), Government assistance (iii), utilization of technology (iv), the ability to create new job opportunities (v), and product innovation/expansion (vi). In addition, several factors that can inhibit the sustainability of thematic villages include the number of visits (i), community initiation (ii), a sense of shared ownership (iii), involvement of related stakeholders (iv) and the younger generation (v), and management (vi). These results can be a reference for the Semarang City Government to develop sustainable thematic villages post-COVID-19 by considering the supporting and inhibiting factors successfully identified through this study.