Article Per Year (5 Year)
p-Index From 2020 - 2025
1.325
P-Index
This Author published in this journals
All Journal EQUILIBRIUM The South East Asian Journal of Management ASEAN Marketing Journal International Journal of Application on Economics and Business Interaction, Community Engagement, and Social Environment Journal of Entrepreneurial Economics
Daryanti, Sri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
The Segmentation Bases of the Islamic Banks in Indonesia: A Qualitative Analysis Gayatri, Gita; Hati, Sri Rahayu Hijrah; Setyowardhani, Hapsari; Daryanti, Sri; Indraswari, Kenny Devita
EQUILIBRIUM Vol 9, No 1 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i1.10461

Abstract

The market shares of several Muslim majority countries' Islamic banks have remained low (e.g., Malaysia, Turkey, and Indonesia) despite many Muslims. Targeted marketing can be an effective strategy to target potential customers, increase the market share, and ultimately Bank's revenue. This study firstly aims to explore potential segmentation bases for the customers of the Islamic Bank and the impact of segmentation analysis on the targeting and positioning of the Islamic Bank. This study applied an exploratory, qualitative research design. The data were collected via in-depth interviews with 30 Muslim participants using purposive sampling. The data were analyzed using inductive content analysis to find the emerged themes. The result shows that the psychographic segmentation would be more plausible to be used by the Islamic Bank than the demographic segmentation. Based on this finding, Islamic banks should consider using psychographic segmentation to target their markets.
Segmentation of Mobile Internet Users in The Indonesian Context: Insight for Mobile Internet Product Development Management Daryanti, Sri; Simanjuntak, Kristina Uli
The South East Asian Journal of Management Vol. 10, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study strives to identify the market segment for mobile Internet based on demographic characteristics and technology usage behavior attributes. Market segment analysis is one of the most important factors for target market identification of products or services. Segmentation analysis is also very crucial to the success of product development management to ensure that products reach their potential customers or their target market effectively with the right marketing strategies, thereby ensuring peak profitability. In this segmentation research project, data were collected through a paper-based survey using nonprobability sampling among 232 respondents. Based on cluster analysis, the mobile Internet segment in Indonesia can be divided into four groups: savvy users (35.8%), loyal users (27.6%), value users (27.6%) and traditional users (9.9%). The study found that factors which clearly differentiate mobile Internet segments are: mobile data usage during web browsing, communication activity including social media activity, game activity, and price sensitivity.
Performance Evaluation of Public Services: A Development of Public Services Quality Measurement and Customer Satisfaction Model on Three Cities in Java Gayatri, Gita; Astuti, Rifelly Dewi; Martdianty, Fanny; Daryanti, Sri
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Decentralization in Indonesia was meant to aid in the shifting of power from the central government to local governments, with the main aim to increase public services towards a more expeditious, efficient, flexible, and high quality of services, changing the paradigm from a ‘served bureaucracy’ towards a ‘bureaucracy that serves’. This research will evaluate: first, the perception of public service consumers towards the quality of public/government services, second, the perceived value received from public services, as well as third, the measurement of their satisfaction level resulting from the quality of services delivered by local governments at city level in the three areas of the Java Island. The research will use triangulation methods: qualitative research will be conducted using focus group discussions whereas quantitative research will be conducted using surveys.The findings are: first, the ten dimensions of service quality for the public sector -i.e. tangibility, reliability, responsiveness, credibility, competence, understanding customers, access, security, communication, and courtesy- were all proven to form the service quality construct in the public service quality. Moreover the proposed model that depicts the relationship between public service quality, perceived value and satisfaction was also confirmed; hence provide an evaluation tool for public services in city level.
Corporate Social Responsibility and Poor’s Child Well Being in Developing Customer’s Loyalty PDF Mukhtar, Syahrial; Daryanti, Sri; Khairani, Khairani
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has implication for the firm that different type of CSR activities and different industry will reflect different motives, further have different impact in children’s well being.
Crucial Dimension in Organization Management of Indonesian Islamic Almsgiving (Zakah) Institutions: Insights for Community Economic Empowerment Machdum, Sari Viciawati; Daryanti, Sri; Imelda, Johanna Debora; Adi, Isbandi Rukminto
The South East Asian Journal of Management Vol. 9, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzed the crucial management dimensions or key elements oforganizations that have been managed as Islamic almsgiving institutions (zakahfunds) in Indonesia. Zakah funds are traditionally managed for a limited number ofbeneficiaries. Zakah funds are now collected and managed by professional Islamicor faith-based organizations and institutions at the national or regional level toachieve a wider range of beneficiaries. This article examines how two Islamicor faith-based organizations, herein named CV (commanditaire vennootschap)“X” and “Y” Foundation, manage small enterprise programs based on zakah toreach a wider range of beneficiaries. Using qualitative methods, the researchidentifies crucial dimensions in the management of organizational dynamics ofthese Islamic or faith-based organizations, i.e., organizational systems, humanresources, and organizational climate. Those elements are used to manageeconomic empowerment activities with faith as a supra structure or contextualunderlying factor. Field findings also demonstrated the usefulness of religiousvalues in managing sustainable community-empowerment practices in smallenterprise programs.
The role of social media in promoting sustainable green lifestyles: Influencers and value co-creation with Gen Z in Indonesia Suryaputra, Rizky; Daryanti, Sri; Setyowardhani, Hapsari
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.1036

Abstract

This study investigates the impact of social media on encouraging environmentally friendly behaviors among Generation Z individuals in Indonesia. The study specifically examines the influence of social media influencers and the collaborative production of value. Background: Generation Z exhibits a strong level of involvement with digital platforms, which significantly impact their environmental consciousness and actions. Prior study emphasizes the significance of social media in influencing environmentally conscious behaviors, however there is a lack of extensive investigation on this subject specifically in the Indonesian setting. Methods: A total of 263 respondents provided data using self-administered surveys sent via Line, WhatsApp Group, and Instagram. The study employed regression analysis to investigate the associations among social media engagement, value co-creation, and the adoption of sustainable green lifestyles. Finding: The findings suggest that social media has a substantial impact on individuals' intentions to make environmentally friendly purchases and their level of awareness regarding environmental issues. Influencers are particularly important in spreading information about sustainability. Value co-creation promotes active involvement of the community, leading to a stronger dedication to sustainable practices. Conclusion: These findings offer useful insights for policymakers, educators, and marketers to effectively employ social media in promoting environmental sustainability in Indonesia.
The influence of the friendship factor on social media on the intention to continue social shopping and social media participation: A study on generation Z Wahyudi, Divaldi Altira; Daryanti, Sri
Interaction, Community Engagement, and Social Environment Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/icese.v3i1.2025.2137

Abstract

Background: Humans continue to revolutionize how they search for and process information in line with technological advancements, social changes, and evolving needs. However, amidst the openness of information, the friendship factor is often overlooked due to broad access to various sources without considering their credibility. This study aims to understand how the friendship factor, particularly informational social influence, interpersonal trust, and perceptions of a friend's knowledge, influences consumer behavior in the context of social shopping and social media participation. It also examines the role of confirmation and perceived usefulness in shaping consumer satisfaction and their impact on the intention to continue social shopping and social media participation, using an Expected Confirmation Model (ECM) adapted to consumer behavior. Method: This study employs a quantitative design with a single cross-sectional method and purposive sampling. Data were collected through a structured online questionnaire, yielding 274 respondents. The data were then analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) technique. Findings: The findings reveal that informational influence, interpersonal trust, and perceived friend knowledge significantly affect confirmation (0.145–0.337), which in turn influences perceived usefulness (0.523–0.598), user satisfaction (0.347–0.473), and continuance intention of social shopping (0.204–0.513) and social media participation (0.113–0.532). The results of the study indicate that all hypotheses were accepted. Friendship factors, particularly interpersonal trust, play a crucial role in shaping perceived usefulness and experience confirmation, which in turn influence satisfaction and the intention to continue social shopping and social media participation. Conclusion: This study highlights the importance of providing positive experiences (positive confirmation) to encourage sustainable intentions in the context of social shopping and social media participation. Novelty/Originality of this article: The study introduces an adapted Expected Confirmation Model (ECM) to examine how friendship factors influence consumer satisfaction and continued intention in social shopping and social media participation.
THE EFFECT OF PROFITABILITY, COMPANY SIZE, AND MANAGERIAL OWNERSHIP ON DEBT POLICY Septiani, Meli; Daryanti, Sri
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.237-247

Abstract

The purpose of this study is to examine the impact of profitability, firm size, and managerial ownership on debt policy in manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2020. This study used 50 companies from 166 manufacturing companies that had been selected according to sample criteria using the purposive sampling method. Eviews version 12.0 was used to process the data, and the statistical method utilized was multiple linear regression. In this study, partial test results show that profitability and ownership of management do not have a significant impact on debt policy, while the variables of firm size have positive and significant impact on firm debt policy. However, in this study, simultaneous test results show that variables of profitability, firm size, and ownership of management variable have a significant impact on firm debt policy.
THE EFFECT OF LEVERAGE, LIQUIDITY, AND FIRM SIZE ON DIVIDEND POLICY Angela, Maria Goretti; Daryanti, Sri
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.257-265

Abstract

The purpose of this research is to measure the effects of leverage, liquidity, and firm size on the dividend policy of a manufacturing company listed on the Indonesian Stock Exchange (IDX) from 2018 to 2020. Purposive sampling was applied in this study to pick 43 organizations that met the sample criteria throughout a three-year period from 2018 to 2020, totaling 129 samples. The double linear regression approach with eviews software 12 was used to process the data. Research shows that independent variables leverage, liquidity, and corporate size are simultaneously affecting dependent variable of dividends policy. The result of partial research suggests that leverage with proxy DAR, liquidity with proxy CR does not affect the dividend policy with proxy DPR. Whereas the firm size with proxy SIZE affects the dividend policy.
Co-Authors Angela, Maria Goretti Fanny Martdianty Gita Gayatri, Gita Hapsari Setyowardhani Hati, Sri Rahayu Hijrah Indraswari, Kenny Devita Isbandi Rukminto Adi Johanna Debora Imelda Khairani Khairani Mukhtar, Syahrial Rifelly Dewi Astuti Sari Viciawati Machdum Septiani, Meli Simanjuntak, Kristina Uli Suryaputra, Rizky Wahyudi, Divaldi Altira