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Journal : ranah research journal of multidisciplinary research and development

Implementation of Enforcement of Regional Regulations on Advertising by Batam’s Public Order Agency (Satpol PP) Haryadi, Nono; Hutasoit, Isfandir; Bhakti, Rizki Tri Anugrah; Kelvin, Edwal
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 3 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i3.2053

Abstract

This study examines the implementation of regional regulation enforcement on outdoor advertising (reklame) by the Satpol PP of Batam using a simple quantitative approach. It investigates how’s the implementation factors of —communication, resources, implementers’ disposition and bureaucratic structure/standard operating procedures (SOP)—shape enforcement effectiveness. Data were collected through a 1–5 Likert-scale questionnaire administered to all Satpol PP personnel in Batam (N=82) using a census technique and analyzed in SPSS using descriptive statistics, reliability testing and multiple linear regression. Reliability results indicate that all constructs are internally consistent (Cronbach’s Alpha: communication=0.86; resources=0.88; disposition=0.84; SOP=0.82; effectiveness=0.90). Descriptively, all variables fall within the “high” category, with mean scores of 3.74 (SD=0.56) for communication, 3.45 (SD=0.63) for resources, 3.88 (SD=0.52) for disposition, 3.60 (SD=0.58) for SOP and 3.51 (SD=0.65) for enforcement effectiveness. The regression model is statistically significant (F=34.96; p<0.001) and explains 64.5% of the variance in enforcement effectiveness (R²=0.645). At the partial level, resources (β=0.39; p<0.001), communication (β=0.28; p=0.002) and SOP (β=0.23; p=0.010) have significant positive effects, while disposition is not significant (p=0.201). These findings suggest that enforcement effectiveness is primarily driven by organizational capacity, consistent information flow and procedural clarity rather than individual attitudes alone. The study recommends strengthening the advertising-object database, standardizing escalation procedures within SOPs and enhancing inter-agency coordination to improve enforcement consistency. From a broader policy perspective, these findings indicate that enforcement effectiveness in Batam is shaped less by individual commitment alone than by the city’s ability to maintain a reliable advertising-object database, sustain inter-agency information consistency, and apply SOP-based escalation uniformly across cases. The practical implication of this study therefore lies in strengthening data-driven and procedurally standardized enforcement design, rather than treating effectiveness as a purely operational or attitudinal issue
The Role of Satpol PP in Handling Buskers and Beggars in Batam City Lumbantobing, Devi Emelda Br; Maileni, Dwi Afni; Bhakti, Rizki Tri Anugrah; Hutasoit, Isfandir
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 3 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i3.2055

Abstract

This study aims to analyze the role of the Batam’s Satpol PP in handling buskers, vagrants and beggars from an administrative law perspective. The study focuses on operational actions, cross-agency coordination patterns, and implementation constraints that affect the sustainability of enforcement outcomes in public spaces. The study employed a qualitative approach with a case study strategy. Data were collected through semi-structured interviews, field observations, and reviews of policy and administrative documents, analyzed using thematic analysis, strengthening trustworthiness through source and technique triangulation, audit trails, and adequate context descriptions. The results indicate that enforcement practices in Batam utilize a hybrid enforcement pattern, combining persuasive approaches, administrative actions, and situational enforcement according to the field context. Satpol PP plays a crucial role as a liaison between agencies, but its long-term effectiveness is limited by inconsistent referral channels, varying social service capacity, and a weak post-enforcement follow-up mechanism. The findings emphasize that the success of enforcement is not solely measured by the immediate restoration of order, but rather by the legality of actions, procedural proportionality, quality of coordination, and the sustainability of social impacts. The research contributes to strengthening administrative law studies by showing that effective handling requires integration between norm enforcement, social protection, and the design of more institutionalized cross-agency collaboration.