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All Journal Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Eduvest - Journal of Universal Studies Mandalika Journal of Community Services International Journal of Economics Studies
Huda, Isra Ul
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The Influence of Influencers and Social Media as Promotional Media on the Interest in Visiting the Lok Baintan Floating Market Amelya, Putri Nor; Huda, Isra Ul; Lestari, Tina
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1775

Abstract

This study aims to determine the relationship and how much influence between Influencers and Social Media on Visiting Interest in the Lok Baintan Floating Market. The population in this study were Nusantara visitors in 2023 and a sample of 100 respondents. Data was collected using a questionnaire and analyzed by multiple linear regression using spss027 for window. The results showed that simultaneously the Influencer and Social Media variables had a significant effect on visiting interest in the Lok Baintan Floating Market. Partially, the Influencer variable has a significant effect on visiting interest in the Lok Baintan Floating Market while the Social Media variable has no significant effect on visiting interest in the Lok Baintan Floating Market. simultaneously the Influencer and Social Media variables affect the Interest in Visiting the Lok Baintan Floating Market. Influencer is an independent variable that has a dominant effect on Interest in Visiting the Lok Baintan Floating Market.
Co-Authors Amelya, Putri Nor Amrulloh, Rifqi Asruni, Asruni Diany, Adista Anjar Ernawati Ernawati Harjanti, Wulandari Jayen, Fredy Karsudjono, Anthonius Melania, Melania Purwanto Purwanto Qathrinada, Tarisa Ritawaty, Noor Sapar, Jhoni Fahrin Sugiarto S Sutrisno, Sutrisno Tina Lestari